Vietnam Mobile Market Report 2015

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Vietnam Mobile Market Report 2015: Recap of Vietnam mobile market in 2015 in numbers and figures. Insights and guide to distributing Online Mobile Games, Apps in Vietnam.
After the time of collecting, evaluating and synthetizing information from reliable resources, Appota has finished the Vietnam Mobile Market report 2015. The purpose of this report is giving an overview of the domestic and foreign markets as well as sharing the business activities to readers interested in mobile market.

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  • Vietnam has one of the fastest growing smartphone markets in the world opening up fantastic opportunities for marketers looking to tap into emerging markets http://blog.adspruce.com/the-mobile-web-and-app-market-in-vietnam/
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Vietnam Mobile Market Report 2015

  1. 1. AWW T Mobile Content Distribution Platform “ " Vietnam u e apart ms
  2. 2. 7’°"= ’.'f. ’.l+'! T<“$ it This Report Was Researched By Appota About us: Winning the "Most Disruptive" award by the Founder Institute (2012) and “the Best in Asia 2013“. Appota is on a mission to provide the most effective platform for mobile developers. publishers, and advertisers to maximize their investment A Business Domain: Advertisement. Payment and Game Publishing Service Core products include: A V A fie 7 7 AF"°DA' ‘-Y D - 5,4‘ [,1/1/5, y/ /
  3. 3. Vietnamese Mobile 2015 Apple presented the new generation i i 3 Big Telecoms in Vietnam had already E= ==_| ‘ launched on their own OTT 3 SEP I _l Vietnamese Governmentstarted to use ’= === ” Facebook I Top 10 Milestone Bkav unveiled Bphone ‘ ‘ Apple introduced Swift The GMGC was brought to Vietnam ’ Vietnam's deputy prime minister Vu Duc Dam r= =_= _ meets with the leaders of Vietnamese startups II AUG E fl= === J " is * Bluebird Award E____| ‘ started broadcasting on VTV 3 SEP I W, , = === y Apple officially opened company in Vietnam I ’ Viettel pioneered in 4G service testing i: F=D= E= 1
  4. 4. f‘. .F’. E’. “Ml ' ‘ E. t3V’: :QF)'a? §7;l:1a1=i: i'elIJ'-“ any lg via ’m-s!5:':9=e. '5.= a-' Advertisin Network facebook I‘<7l: i:9.. -:i, :.! .i: :; iiIC_ , ii, ii: Ifl‘. ‘fEl I 'AVl'l"Ifi1°"Af; .L‘ ‘A . ‘_r _»T. ,“' ii” A Vietnamese Mobile Market Landscape 2015 Publighgr I Mobile AdvertisingAgen: :y Ij i', i :1 E I. GAIIiEK. ».| i§r. ..~. .a. I '~‘7:‘= *'~' A I m Avai| ab| eontheiPhone _ * . f., f7E>'. .‘i APP 5t0fe ! A ,4 T racking Service 3gjEip1p>§#lqIoi' ‘(~: ;‘jnIi]lll: il 5 ucial Earning Platform 5i ‘ _-» Google play I ~! « I ; ~.5.fl. I p HI 1:11 p Event
  5. 5. Vietnamese Mobile Users Behavior TOTAL POPULATION * ‘ , ,, ,,, ,,, ,,, ,,, ,,, ,,, ,,, ,,, ,,, ,, W Urban V Rural INTERNET USERS ACTIVE SOCIAL MEDIA , ____________ , ,,, ,,, ,,, ,,, ,,, ,,, ,,, ,,, ,,, ,,, ,,, ,,, BIBS INTERNET USER =3§. OlJII| .OOD , ssssssssssssssssssssssssssssssss A , ssssssssssssssssssssssssssssssss I 0 1 MOBILE INTERNET USERS PENETRATION {IMWIE 'fl‘Male 55% T Source: Appota. Google. Facebook
  6. 6. A . . . Vietnamese Mobile Users Behavior VIETNAM HAS MORE SCREENS THAN EVER SMARTPHONE USAGE RATE av AGE """"*5 — *5“ — [2] aw T W45 — 1, 4 DEVICES I Perso I1 57% PERSON UNDER 44 USEA SMARTPHONE 5MARTF""°NE DEVICE SMARTPHONE as SHARE IN VIETNAM 2015 Eeneseeenaiie """" "3'* EEEIBEJSEEEUEJEJE I Android 7*-—— -------- -- EHHHHEEHHH 3lI. UU0,DOU _ I "35 I I W| ndIIW5FI'IDnI I Other Source: Appota. Google. Facebook
  7. 7. {°§. F'. .F, ’.. . Android Smartphone Behavior By Screen Resolution % HD (72ux12ao) WVGA (4aoxaoo) FHD (1oaox192o) FHD (1DBlJx1776) qHD (54oxsso) FWVGA (4aoxa54) 29.14% 3.10% 12.99% 9.19% 7.96% 7.15% TOTAL ANDROID DEVICE Source: Appota
  8. 8. Daily Mobile Activities ii 9 R A? Accss travel/ traffic/ Nhps Check New: Check Weather L'sten To Music Manage Dhry an E1 5 Play Game Read Books I Magazins Take Photos I Video: Track Health / Activity Level Source: Google Report
  9. 9. :$F'. ..'? ’. J 2015 2011+ leading with ° Interestingly, TOTAL SUBSCRIPTION iiiiiiiiiiiifii iffiiiittfifififii $10 ‘lo #0 $10 $10 $0 $10 $0 lilo #10 IE0 I! “ DUO III“ 533%: gm W8 #10 333%‘ $0 We 1'0 We 1'0 ; a%v: - ‘filo W8 III- §iK&3§-fflvrv ‘to Vietnam 3G Usage 3G PLAN FORA MONTH 69 IIII TOP ACTWITY an 14% social 63% search 54% Now: am of 36 market share in Vietnam. tend to choose 36 Data from since they offer a better and stable connection for Game than Viettel. ° Way to : Telco started launching 46 limited trial. of smartphones in Vietnam is able to use 46. 7711 Source: Vietnam '5 MIC
  10. 10. {°§. F'. .F, ’.. . Which Kind Of Game Played In 2015? Time for downloading a new Game Vietnam Tasty in 2015 highest 2 W 4% Average-—y : 15% 25% . ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... .. ~——-—Low5t ‘as o 2 4 6 a1n12141s1a2n2224 13% 139:. The diagram indicates that around 5* 5% are game download prime times. 5* Casual ' ‘ Action Racing Card Strategy Puzzle ' ‘RPG f Board Arcade Source: Appota. App Annie
  11. 11. 1 ‘ ilngifldy : BigKool ZingPlay: Big0ne nan ca 2015 Ai 1; ma. phfi Tien len 2015 ' Top Vietnamese Games on App Store ‘ Zimwiav Zln9I"°Y _ ZingPlay: Tien len — iWin Ai latriéu PITIII Ta is - Fhém — Tien len Southern Poker 2016 Zing Play Top Vietnamese Games on Google Play Source: App Annie
  12. 12. Mobile Game Publishing in Vietnam 2015 Game Publishing In Vietnam China dominated Vietnam mobile Game market 170 ' . .. -_ 100 W6}. Y . ' . , South Korea: 10% I ‘B New games in 2015 Totalgames in the market Top Publisher , _ “4""'"‘; , < I , g . '~ ---------- ~-—o CI’iIna: E2% . ‘(. i_ _ _ _ T‘: .5» _V .31’ SAM ‘:9: 3;; 3. _ _: “"6 ‘ A * viemanm “ i sir I Other: 5% i IE . 7' Source: Appota. Google Report
  13. 13. Vietnamese Mobile Gamers Behavior AGE MOST PLAYED TIME 15-24 36% 25-311 3E|96 . undoria 2I9s . GENRE Average playing time: IHI Male 1‘ Female Average logln times: EDUCATION Agpu; Student lime ‘ Retention rate: VInIl- educated 96 . Source: Appota. Google Report
  14. 14. L 7f*F'. .'? ‘?*i4*. State Of Mobile Ads In Vietnam 2015 Device share of Impression @ 3 We Ad impression on mobile apps. Smartphone Tablet Feature Phone 05 share of impression 16°/ O E. ’ ‘ 1 - - Ad impression on mobile Websites. ‘W . II 54.9% 30.7% 13.2% Source: Appota. Google Report
  15. 15. L 7A'°. .P9*i5 State Of Mobile Ads In Vietnam 2015 w 0‘ 0 Find a good deal on something H 9 0 Learn about brand 57% U D°W”I0ad mobile CONTENT 9 /0 Locate something nearby Top performing mobile apps ad-types by Click-through-rate 5E3“3I1 355 Socialads Banner ads Banner ads in Rich media‘ in apps website Vii‘-IE9 3*‘-I5 Source: Appota. Google Report
  16. 16. State of mobile Ads in Vietnam 2015 Cost pr. click Cost pr. install Cost pr. mile Incentive Non- incentive Thoudsand of impressions Source: Appota. Google Report
  17. 17. Contact Us For More Information About Vietnam Mobile Market Head Ofhce Building 11 (LE Building), Alley 71, Lang Ha St, Ba Dinh Dist. . Hanoi, Vietnam Tel: +Ei4-EilZl4EiEIE|311 Email: biz@appota. com Ho Chi Minh city 0IIice: 5th floor, 7A/ B0, Thanh Thai Street, Ward 14, District10, Ho Chi Minh City Tel: +B4- B55 769 4B9 Indonesia Branch Pusat Bisnis Thamrin City, lantai 7, unit 732 JL. K.H. Mas Mansyur, Tanah Abang, Jakarta Pusat DKI Jakarta1E|23Ei Singapore Branch: 10 Anson Road, #26-04 International Plaza, Singapore 07990

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