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Creative ways to improve app discovery monetization
Creative ways to improve app discovery monetization
Creative ways to improve app discovery monetization
Creative ways to improve app discovery monetization
Creative ways to improve app discovery monetization
Creative ways to improve app discovery monetization
Creative ways to improve app discovery monetization
Creative ways to improve app discovery monetization
Creative ways to improve app discovery monetization
Creative ways to improve app discovery monetization
Creative ways to improve app discovery monetization
Creative ways to improve app discovery monetization
Creative ways to improve app discovery monetization
Creative ways to improve app discovery monetization
Creative ways to improve app discovery monetization
Creative ways to improve app discovery monetization
Creative ways to improve app discovery monetization
Creative ways to improve app discovery monetization
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Creative ways to improve app discovery monetization

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This presentation was built for the Webinar series held by The Marmalade platform. You will find here out-of-the-box approaches to mobile app monetization focused on keeping the right balance between …

This presentation was built for the Webinar series held by The Marmalade platform. You will find here out-of-the-box approaches to mobile app monetization focused on keeping the right balance between the desired UX and optimal revenue.

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    • 1. Creative Ways to Improve App Discovery Monetization Jonathan Raveh Director of Partnerships jonathan@appnext.com Skype: yoni_raveh
    • 2. 1. Developer’s dilemma 2. Popular ad units 3. Interstitial - Results & eCPM by location 4. Interstitial - Functionality & Engagement 5. API 6. Specific API example – ClickTag 7. GEO Focus: CPI/eCPM rates 8. Conclusions Webinar Agenda
    • 3. appnext overview 1. Over 4,000 quality developers 2. 2B app requests per month 3. 230 countries 4. 150M engaged users 5. Dozens of media partners appnext is a technology platform that helps mobile developers build and manage great mobile businesses by promoting apps
    • 4. Some of our partners
    • 5. Developers dilemma User satisfaction/retention Ad Frequency Timing Location Context Points to consider:  Maintaining the balance between user satisfaction and revenue is an ongoing mission  There’s always a critical point when too many ads will dramatically decrease user loyalty
    • 6. Conventionally Popular Ad Units - banners Pros : Cons: Easy to integrate Standard sizes Light weight SDK Low CTR Poor UX/UI Intrusive
    • 7. Conventionally Popular Ad Units - Interstitial Pros: Cons: Captures complete attention More information Better UX Higher CTR & Conversion rate Limited frequency Possible longer load time Can also be regarded as intrusive
    • 8. Conventionally Popular Ad Units – video ad Pros: Cons: Rich and interesting content High eCPM High engagement Limited inventory / Lower fill rate Depends on internet speed Long (may shift user’s focus from the game)
    • 9. Interstitial Ads Results & eCPM by location The best in-app location for a interstitial unit: App Launch Mid-game App Exit Conversion rate eCPM When thinking about ad locations in your app - go with your intuition, but be prepared to accept ad solutions that defy it
    • 10. Functionality & Engagement of interstitial ads Thinking outside the box – focusing not only on the “what” (which offers, what size, etc), but also on the “how” (different ways to engage with the offer)
    • 11. Creative Ad Unit Architecture Ad building bricks: 1. App Name 2. Description 3. App Image 4. URL (to the download page) 5. Package name (Android apps) Banners and Interstitials take most of the ad ingredients and compile them into an ad. appnext gives you the freedom to pick your own ingredients. This is what the API is built for
    • 12. Do-it-Yourself API (Native Ads) Connect to app engine API promote apps in your native UI appnext API is a scalable, easy-to-implement solution for building an app distribution business of any size and model
    • 13. Do-it-Yourself API (native ads) appnext examples: Do-it-Yourself API (native ads) API allows developers to create their own ad environment and use only the elements they need
    • 14. API implementation example ClickTag ClickTag is a link that calls a new advertiser URL each time it is triggered. Our server will always provide him with the best performing app to install. You can find more information about the appnext tools here
    • 15.  US & Canada - $1.8  UK - $1.6  Australia - $1.9  Russia – $1.1  Germany - $1.3  India - $0.5  Saudi Arabia - $0.4  Brazil - $0.8  Argentina - $0.6 Android Average CPI rates per country
    • 16. eCPM  US – $3.4  Can - $3.7  NZ - $3  AU - $3  RU - $1.5  DE - $2.5  BR - $1.5  IN - $0.75  Saudi Arabia - $0.7  AR - $1.5  S. Korea - $2  Indonesia - $0.7 GEO Focus Don’t focus on one GEO, but stay GEO focused! Know what levels of revenues each area and country can generate for you
    • 17. Key Takeaways  Placement makes a huge difference. Keep testing till you get it right!  Try to use ads that offer users better options to engage with promotion.  Don’t be afraid of APIs  Think outside the box and inside your app  Stay GEO focused  Try to work with more than 1 ad network  Keep it simple!
    • 18. Thank you! Jonathan Raveh Director of Partnerships jonathan@appnext.com Skype: yoni_raveh e: www.appnext.com For more questions, please contact:

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