Introducing…YOUTUBE MARKETING 2012 Oscarlyn T. Babasa
About Me• Graduate in Proclesia International Inc.• Worked as Instructor in Proclesia.• Worked in Lexorsoft• Worked in Defense Nutrition, LLC. as Marketing Assistant and Online Media• Social Media Marketing Assistant for the Total Marketing Expert
Why does Youtube Matter?• Youtube will be necessary to stay ahead of the curve for both search and traffic.• Youtube is the #4 ranked site in the world for traffic; other video sites are rapidly climbing the rankings• Video traffic will make up 90% of all web traffic by the end of 2013 (published research study)• There are 48 hours of video uploaded to Youtube every minute of the day
YouTube Traffic – WOW!!!• Over 800 million unique users visit YouTube each month• Over 4 billion hours of video are watched each month on YouTube• 72 hours of video are uploaded to YouTube every minute• 70% of YouTube traffic comes from outside the US• YouTube is localized in 43 countries and across 60 languages• In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
YouTube and Mobile• Traffic from mobile devices tripled in 2011• More than 20% of global YouTube views come from mobile devices• 3 hours of video is uploaded per minute to YouTube from mobile devices• YouTube is available• on 350 million devices
Video + Social = Real Value• 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute• 100 million people take a social action on YouTube (likes, shares, comments, etc) every week• More than 50% of videos on YouTube have been rated or include comments from the community• Millions of videos are favorited every day• Clicks on the ‘like’ or ‘dislike’ button on YouTube have doubled since the start of 2011. For every ‘dislike,’ we get 10 ‘likes’- people like to tell other people about the stuff they love.
YouTube SEO - OverviewYour video will perform well in YouTube based on three keypoints: 1. Tagging vs. Description 2. Calls-to-Action 3. Slick Theme•Proper tagging and keyword usage are the most important influences fororganic search ranking of channels.•The video itself will rely heavily on the text in the description more thananything else•Adding in simple call-to-actions will help increase traffic and pick-up onsocial networking sites•Your channel should look similar to the company website
YouTube Channel OptimizationEvery business you own needs to have itsown Youtube channel. A channel is yourprivate space to upload, organize and shareyour videos through Youtube. Channels areFREE, you just create a Youtube accountand then name your channel whatever youwant (typically business name or keyword ofyour niche/product.)
You should think of your youtube channel in this context:•Your Channel is the homepage/index of awebsite.•Your Vidoes are the individual "pages" ofyour website
ChannelLike Your homepage on YouTubeMore People will see your individual videos than ChannelYour Channel is indexed by the search enginesYour Channel can contain multiple outbound links.Always use the "Cosmic Panda" Channel format
Channel SettingsTitle – Include your company name in the titleVisibility – Check the blip to make your channel visibleE-Mail Location – Check the box so others can find your channel via e-mailChannel Tags – This is the most important part of channel optimizationChoose 3-5 keywords you want to target for your channel. Make surethese keywords are the same ones you use on your website and that theyare relevant to your businessSeparate each keyword using quotation marks.It should look like this:“Atlanta Foot Pain”, “Atlanta Heel Pain”, “Atlanta Arch Support”
Channels - Profile1. Use your business name for the name2. Use the exact URL to your website under the website section — this will be the only “followable link” you can obtain through YouTube3. In your channel description, summarize the content of the channel, and include a link to your company’s Facebook or Twitter page (note - these will be “nofollow links”)4. In the About Me section, it is important to give a brief description of the company using the targeted keywords5. All other sections of the profile are great to have, but they will not help optimize the channel in any way.
Channel Themes & Colors• No impact on the optimization• Choose a theme and colors that are similar to your website
Channels – Videos/Playlists1.Always select the “My Uploaded Videos” option in the featured content box2.Always set one of your videos as the featured video3.Check the box to play your featured video automatically
What is your vidoes purpose?• To build your personal brand• To build your websites readership• To capture a lead• To make a direct sale• To sell an affiliate product• Open box buy: You buy product and then film yourself opening the box when you get it• Reviews• Training videos
NEVER DO A VIDEO WITHOUT A CALLTO ACTION - WITHOUT ONE YOU AREJUST WASTING TIME AND BANDWIDTH
Video Sequence• Intro and branding• Tell them what in it for then• Give Value• Recap with a conclusion• Advise them of what to do• Call to action ...read , buy or lead• Drag out the end
Video Types Screen Capture Video http://Camtasia.com – software to make screen capture videos Great for training, how to, information and education style videos. Make sure you make them easy on the eyes Don’t present to much info on the screen at once. Don’t go so fast that people can’t see what you are doing. You can use Replay Video Capture
Video Types Presentation or Slide Videos Powerpoint or Keynote style videos Animate slides and Transition for higher engagement Dont go overboard with animation Make it graphically pleasing http://sliderocket.com - cool animated video presentation maker http://prezi.com - Powerpoint style presentation on steroids
Video Types GoAnimate Videos http://goanimate.com
Video Title• Use main keywords in your title twice if at all possible Example: “Political copywriting Perry Belcher writes Political copy”• Put your Company name in the Title
Video Description• The description text is critical !• Don’t list your URL first – everyone does this• Place your main keyword first• Then URL to site or page• Then description of the video• Work in your main keyword into the description once more if at all possible• Trick: Have video transcribed and paste transcript text into description box• At the end of description paste the naked URL to the YouTube video• This takes advantage of the video scrapers that will steal your video. This way you still get link juice to your video if it’s scraped• “Local Must-Do” -- Create a “citation” (Name, Address, Ph#, and URL) back to business
Why the link at the beginning?The reason I suggest putting the URL at thebeginning of part of the video description….YouTube features a rollover-style descriptionviewerThis means that anything not in the first line ofthe video description will be covered up unlessthe viewer clicks to read more.
Tag Ripping• Adding highly searched “tags” to your video with no research needed.• Find highest ranking videos on your keyword• Scroll down to their tags• Copy tags• Paste tags into your tags section of your video listing page.• Do this for top 2 or 3 videos• Remove duplicate tags• Exploiting Youtube Tags – create 1 crazy world in all video
Video File Naming• Change the name of your video file to your main keyword before you upload to YouTube.• Use dashes for spaces or cram them together.• Keyword-phrase.mov or keywordphrase.mov
Keyword In Annotation• Nobody does this• Annotations are part of video search algorithms• Annotation is a “text bubble” displayed in the video• Use your main Keyword inside your videos annotation.• You can add annotations via your video editing page inside your YouTube ac-count.• Annotation how to video: http://www.youtube.com/watch? v=O46Lfz4ekH0
3 Proven Video Formulas That You Can Use• Video Ad - within the first 10 seconds of your video , run a little Video Ad• The CutOff - right when you get to the most important part of the video, stop and say "Youve got to go to this web site to see the rest"• Freemium - Show them only something basic in the video...then tell them they can go to your website to see the advanced version of the video
WHICH OF THESE FORMULAS DROVETHE MOST PEOPLE TO A WEBSITE???
5 Minute Video SEOYou can use the Push ButtonSEO method on your videos withgreat success. Fiverr.com is mysecret weapon for his videoranking. Use highest ratedvendors you can find for eachservice. Send all links back toyour video NOT your website.This gives more SEO power toboth your video AND your site.
5 Minute Video SEO• Video Site Submission• Social Bookmarking• Backlink Pyramid• Link Wheel• Article Submission
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