South African Bloggers Survey


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Local survey results into how South African bloggers would like to be engaged with by public relations professionals. View the blog post on the results here >

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South African Bloggers Survey

  1. 1. > FH Blogger Research > Chris Onderstall 1
  2. 2. Objectives > Understand how bloggers prefer to be engaged with > Tailor communications for bloggers > Build larger, more targeted blogger lists > Tier bloggers to understand influencers 2
  3. 3. Blogger Survey50 bloggers across multiple topic focus areas 3
  4. 4. Blogs Surveyed 4
  5. 5. Do PR professionals communicatewith you regularly? No 16% Yes 84% 5
  6. 6. How do they mostly communicatewith you? 120.0% 100.0% 80.0% 60.0% 40.0% 20.0% 0.0% Via email Via Twitter Via telephone 6
  7. 7. What is the best way PRpractitioners should contact you? 100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Pick up the It’s best to Send me a Invite me for Don’t contact phone and email me message on coffee and a me talk to me Twitter chat 7
  8. 8. Which assets would help you most in creatingstories for your blog? Please rank in order ofimportance Products to review Access to spokespersons Statistics and infographics Good quality images Videos 0.00 1.00 2.00 3.00 4.00 8
  9. 9. When is the best time of day tocontact you? 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Mornings Lunch time Afternoons before After 5pm but 5pm before 7pm 9
  10. 10. When is the most convenient time for youas a blogger to attend events or launches? 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Weekday mornings Weekday afternoons hours in the evenings After working have the I’m not interested in attending events o I don’t time to attend events or launches 10
  11. 11. What is the PR industry getting RIGHT whenengaging with you and other bloggers?> Timely contact and continuous engagement> Suitable brand alignments. I got asked to review a tv game, and I was like, erm what?> Invitations to events; Providing review and competition copies of titles; Forwarding press releases and other media> Good PR doesnt feel like PR, it feels like an opportunity to further what we do.> FREEBIES! Bloggers love freebies!> Something as small as movie tickets for the family is greatly appreciated! Competitions between bloggers are also fun because we get to interact with bloggers we may not already know, and it gives us regular "blog fodder" when we compete with each other. 11
  12. 12. What is the PR industry getting WRONG whenengaging with you and other bloggers?> There are not enough good events in Cape Town (Durban)> Sending content not suitable for us to use. Not including Social Media links for associated content.> Inviting me to irrelevant events> The same cos who send us PR stuff should really consider sending the advertising our way too> No free stuff 12
  13. 13. Analysis 13
  14. 14. Analysis> Bloggers want to be treated like tier 1 media, they enjoy traditional assets like access to spokespersons just as much as they appreciate digital assets> Bloggers want content that is unique and adds value to their readers> Competitions for readers and advertising on blogs is a great option for blogs> Personalised pitches hold weight 14
  15. 15. Christopher Onderstall FH Digital Fleishman-Hillard | Digital. Integrated. (Telephone) +27 11 548 2035 | (Mobile) + 27 82 873 6952 (Skype) ChrisOnderstall | (Twitter) @Chrisonderstall (Linkedin) in/christopheronderstall | (Facebook) Chris.onderstall 15