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Introduction to Twitter

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A brief and highly visual introduction to Twitter.

A brief and highly visual introduction to Twitter.


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  • Some great pages about twitter. I have found the automated tweet system has helped me a great deal getting followers on twitter.
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Transcript

  • 1. INTRODUCTION TO TWITTER
    HOW TO GET STARTED & EFFECTIVELY USE IT
  • 2. Intro To Twitter
    What Is Twitter
    How To Get Started
    How To Use It
  • 3. Intro To Twitter
    What Is Twitter
    How To Get Started
    How To Use It
  • 4. Intro To Twitter
    What Is Twitter
    Instant messaging on crack
    “Micro-blogging” platform
    140 character updates
    Simple
    7 million users
  • 5. Intro To Twitter
    What Is Twitter (Good For ?)
    Instant communication
    Quickly share information with others
    Building relationships & authority
    Reach people who are already interested in you
    Find people who are looking for something
  • 6. Intro To Twitter
    What Is Twitter (Good For ?)
    Get news and current event updates
    Keep track of friends
    Share thoughts & opinions
    Connect with like-minded people
  • 7. Intro To Twitter
    What Is Twitter
    Twitter is based on one simple question:
    “What are you doing?”
  • 8. Intro To Twitter
    What Is Twitter
    Constantly updating your feed with peoples tweets from people you are following.
  • 9. Intro To Twitter
    What Is Twitter
    How To Get Started
    How To Use It
  • 10. Intro To Twitter
    Getting Started
    http://www.twitter.com
    Sign In
    Sign Up
  • 11. Intro To Twitter
    Getting Started
    Create an account
    Use unique information
    Use information which others can easily identify you with
  • 12. Intro To Twitter
    Getting Started
    Suggested People to Follow
    Usually top users or celebrities on twitter
    Follow a few just to begin building your followers and to get an understanding of how Twitter works
  • 13. Intro To Twitter
    Getting Started
    Your Home Screen
    What are you doing?
    Twitter feed
    Toolbar
  • 14. Intro To Twitter
    Getting Started
    Toolbar – 3 sections
    Top (info area)
    Middle (search & trends)
    Bottom (friends & feed)
  • 15. Intro To Twitter
    Getting Started
    Toolbar – 3 sections
    Top (info area) – displays number of people you are following and how many are following you. Access to your different feeds.
  • 16. Intro To Twitter
    Getting Started
    Toolbar – 3 sections
    Top (info area)
    @ feed = tweets others have sent which mention your twitter name
  • 17. Intro To Twitter
    Getting Started
    Toolbar – 3 sections
    Top (info area)
    Direct messages – messages sent to only you. You can send direct messages to others. To send a direct message (DM) you must be following that person.
  • 18. Intro To Twitter
    Getting Started
    Toolbar – 3 sections
    1. Top (info area) - favorite tweets - archive interesting, funny or complimentary tweets
  • 19. Intro To Twitter
    Getting Started
    Toolbar – 3 sections
    2. Middle (search & trends) – search for relevant topics or see the Top 10 trending topics. Great for finding people looking for or talking about something… i.e. Business cards
  • 20. Intro To Twitter
    Getting Started
    Toolbar – 3 sections
    3. Bottom (friends & feed) – quick access to the newest people you are following, add new people & add your twitter feed to and RSS reader
  • 21. Intro To Twitter
    Getting Started
    Navigation Bar
    Quick access to common tasks on twitter.com
  • 22. Intro To Twitter
    Getting Started
    Customizing your Twitter.com account
    Settings – change options to personalize your twitter experience
  • 23. Intro To Twitter
  • 24. Intro To Twitter
    What Is Twitter
    How To Get Started
    How To Use It
  • 25. Intro To Twitter
    How To Use It - business goals
    Find customers through search and monitoring topics which we currently don’t reach through other marketing campaigns.
    Engage with current clients – answer questions, handle crisis, thank them for their business
    Announce specials, promos, events
    Show involvement from multiple sources inside company
  • 26. Intro To Twitter
    How (not) To Use It – business account
    Don’t talk down other companies or individuals
    Don’t share detailed personal information
    Don’t use profanity
    Don’t post a large string of tweets in a short amount of time
  • 27. Intro To Twitter
    How To Use It – Finding People & Topics
    Use the search feature to find people, topics or trends which are interesting to you.
    Search topics with “” around what you are looking for… i.e. “business cards”
    Search for trends with hash tags… i.e. #printing
  • 28. Intro To Twitter
  • 29. Intro To Twitter
    How To Use It – Sending Tweets
    Be brief. You have 140 characters. Communicate to the point. Provide a link if applicable. Links count to the 140 characters.
    Re-tweet messages that others have sent by using the RT @username.
    Don’t just send messages about about Copy Craft
  • 30. Intro To Twitter
    How To Use It – Sending Tweets with a Link
    Since including links in your tweet count to the 140 use a URL shortening service.
    Bit.ly
    Tiny URL
    Use specific links… i.e. sending a tweet about business cards – send them to our business card page, not to our homepage.
  • 31. Intro To Twitter
    How To Use It – Sending Tweets with a Link
    Link shortening: turns long URLs into shorter URLs but sends them to the same webpage.
    http://www.copycraft.com/business-card-printing to http://bit.ly/x123xc
  • 32. Intro To Twitter
    How To Use It – 3rd Party Applications
    Since Twitter is web-based it allows for others to write programs to work with Twitter, without having to go to twitter.com
    You will want to begin using 3rd party applications as you acquire more followers and use Twitter more frequently.
  • 33. Intro To Twitter
  • 34. Intro To Twitter
    How To Use It – TweetDeck
    Allows you to organize different feeds, topics, followers into one screen.
    Can have multiple Twitter accounts in one application.
    Integrates many popular 3rd party applications in one place. TwitPic, URL shortening, search tools
  • 35. Intro To Twitter
  • 36. Intro To Twitter
    Begin using Twitter… it is easy to learn and can become a powerful tool.
    Use Twitter as a discussion not a broadcast tool.
    Don’t waste your time or others time… create value with your tweets!
    Follow a wide-range of people. You never know who will need to buy printing or will know someone who needs printing and can refer us.
  • 37. INTRODUCTION TO TWITTER
    HOW TO GET STARTED & EFFECTIVELY USE IT