Appirio State of Social eBook
by Appirio on Sep 11, 2012
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Appirio commissioned a third party online survey to gauge perceptions of social media in business. ...
Appirio commissioned a third party online survey to gauge perceptions of social media in business.
The online survey was hosted by Itracks, a leading expert in online market research and the patent holder for online qualitative applications.
This survey focused on the personal perspective of executives, managers and individual contributors at companies with more than 100 employees – not necessarily decision makers of social investments.
There were 303 respondents, representing various industries.
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