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Using Influence Marketing to Successfully Manage a Crisis
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Using Influence Marketing to Successfully Manage a Crisis

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Appinions provides an example in which a pharmaceutical company wants to manage the conversation and quell negative sentiment around a recent product recall. See the tactics used and results of their …

Appinions provides an example in which a pharmaceutical company wants to manage the conversation and quell negative sentiment around a recent product recall. See the tactics used and results of their influence marketing program.

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