CSR is a hot topic, due in no small part to the fact that supporting the causes or issues that your customers feel strongly about is both good business and good for those causes.
As Bahar Gidwani, CEO of CSRHub, points out in the foreword to “Maximizing Influence through Corporate Social Responsibility Initiatives,” a well-executed CSR program can demonstrate “hard” results such as: higher operating margins; increased employee satisfaction or loyalty; reduced risk from civil or natural disasters; and higher brand values. CSR can directly impact your company’s bottom line and using influencer insights further enhances CSR programs by inserting your company in the right conversations with the right people.
Our CSR-focused eBook will help you and your company harness influence marketing to create, expand and measure your CSR efforts. This eBook details:
Definition of Corporate Social Responsibility
The business case for CSR
Elements of a CSR strategy
How CSR can cultivate trust
Where influence marketing and CSR intersect
We’ve also included three brief use cases illustrating the intersections between influence marketing and CSR.
Download our free eBook today for ideas you can use now, or build into your ongoing CSR strategy.