SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Maximizing Influence through CSR Initiatives {eBook}

by on Sep 03, 2013

  • 629 views

CSR is a hot topic, due in no small part to the fact that supporting the causes or issues that your customers feel strongly about is both good business and good for those causes. ...

CSR is a hot topic, due in no small part to the fact that supporting the causes or issues that your customers feel strongly about is both good business and good for those causes.

As Bahar Gidwani, CEO of CSRHub, points out in the foreword to “Maximizing Influence through Corporate Social Responsibility Initiatives,” a well-executed CSR program can demonstrate “hard” results such as: higher operating margins; increased employee satisfaction or loyalty; reduced risk from civil or natural disasters; and higher brand values. CSR can directly impact your company’s bottom line and using influencer insights further enhances CSR programs by inserting your company in the right conversations with the right people.

Our CSR-focused eBook will help you and your company harness influence marketing to create, expand and measure your CSR efforts. This eBook details:

Definition of Corporate Social Responsibility
The business case for CSR
Elements of a CSR strategy
How CSR can cultivate trust
Where influence marketing and CSR intersect
We’ve also included three brief use cases illustrating the intersections between influence marketing and CSR.

Download our free eBook today for ideas you can use now, or build into your ongoing CSR strategy.

Statistics

Views

Total Views
629
Views on SlideShare
407
Embed Views
222

Actions

Likes
1
Downloads
20
Comments
0

3 Embeds 222

http://appinions.com 139
http://www.appinions.com 82
https://www.rebelmouse.com 1

Accessibility

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Maximizing Influence through CSR Initiatives {eBook} Maximizing Influence through CSR Initiatives {eBook} Presentation Transcript