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Case Study: Fortune 500 Tech Company Increases Sales with Content Optimization

by on May 30, 2013

  • 727 views

Because of the ubiquitous nature of blogs, journals and other destinations to consume industry information, launching a content site that is relevant and engaging enough to attract prospective ...

Because of the ubiquitous nature of blogs, journals and other destinations to consume industry information, launching a content site that is relevant and engaging enough to attract prospective customers is more difficult than ever. As a result, a Fortune 500 technology client sought to use influencer insights before and during the development of a new curated content hub, with the purpose of driving brand thought leadership and ultimately enhancing lead generation efforts.

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Case Study: Fortune 500 Tech Company Increases Sales with Content Optimization Case Study: Fortune 500 Tech Company Increases Sales with Content Optimization Document Transcript