Case Study: Fortune 500 Tech Company Increases Sales with Content Optimization
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Case Study: Fortune 500 Tech Company Increases Sales with Content Optimization

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Because of the ubiquitous nature of blogs, journals and other destinations to consume industry information, launching a content site that is relevant and engaging enough to attract prospective ...

Because of the ubiquitous nature of blogs, journals and other destinations to consume industry information, launching a content site that is relevant and engaging enough to attract prospective customers is more difficult than ever. As a result, a Fortune 500 technology client sought to use influencer insights before and during the development of a new curated content hub, with the purpose of driving brand thought leadership and ultimately enhancing lead generation efforts.

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Case Study: Fortune 500 Tech Company Increases Sales with Content Optimization Case Study: Fortune 500 Tech Company Increases Sales with Content Optimization Document Transcript

  • Fortune 500 Technology CompanyIncreases Lead Conversion withContent OptimizationCase Study:
  • 2The ChallengeBecause of the ubiquitous nature of blogs, journals and other destinations toconsume industry information, launching a content site that is relevant andengaging enough to attract prospective customers is more difficult than ever.As a result, a Fortune 500 technology client sought to use influencer insightsbefore and during the development of a new curated content hub, with thepurpose of driving brand thought leadership and ultimately enhancing leadgeneration efforts.The SolutionThe client employed the Content Optimization module which providesthree key components to guide the creation of content that is bothengaging and shareable.• Content Discovery: The client identified the three most prominentthemes and trends based on influencers’ discussions that drove theircontent calendar.• Influencer Engagement: The client engaged with influencers on keyissues as identified by the content discovery report towrite, contribute, and seed content.• Influence Analytics: The client is able to measure the impact of theinfluencer program through analysis that shows the increase in thebrand influence score as well as the positive change in the influencegap on the selected marketplace issues.
  • ResultsIn the three marketplace issues selected for benchmarking, the clientincreased their brand influence score by at least 20%, making them a morecredible and authoritative source on those key themes.About AppinionsAppinions is an opinion-powered influence marketing platform that helpscompanies identify, analyze, monitor and engage with contextually relevantinfluencers across social and traditional media. The platform analyzesopinions, not mentions, to find topic-specific thought leaders capable ofaffecting the opinions or perception of their audience.Content Hub & HomeLanding Page Views• The content hub leads produced 1.5x morepipeline than the average relationship lead(client data)• The content hub leads boasted 10% higherfollow-up than the average relationship leads inUS & CA (client data)• The client optimized their budget by achievingthe lowest incremental CPL (cost per lead)Hub Launch3As a result of using the Content Optimization module:
  • 4Please spread the word and share this case study!