-We gather Users’ feedback via feature requests, forum, calls
That averages to 1.2 new features a weekThese features don’t include the ongoing infrastructure and security work to ensure that we’re reliable and available 99.99% of the time.
AppFolio’s report:Full credit reportFICO scoreNationwide eviction searchNationwide criminal (optional) (includes OFAC, sex offenders, Interpole)Soon to include RentBureau rental history information as well$10 basic or $15 with criminalMajor advantages: built in creates significant time savings, often less expensive
We have a new partnership with ERB.RentBureau allows PMs to report rent payment history to Experian. There’s a benefit to good tenants – their on time rent payments help them build good credit history.Plus PMs who participate report fewer skips and collect more successfully because RentBureau makes it harder for a bad tenant to find a new place.Another totally free service for customers using AF screening, there’s no extra work because rent payment info is automatically provided to ERB from your AF database
Sign up and you can instantly grant a tenant a basic liability insurance for less than $10 a month. So when a new tenant shows up to sign a lease without their proof of insurance you can easily (and always) keep your property protected – enroll with the click of a button. This is a great service to market to owners, it saves claims on their property insurance – or covers the deductible in more serious incidents.
• Hot topics right now• Article Sept 2012 multi Housing News – find on their website• One quote: “Requiring insurance is a best practice that will one day be an industry standard” • NMHC survey of 50 largest apartment firms • Most common limit is $100K• Early Adopters: Large Communities, Owner Operators, Student Housing
It is all about the bottom line
Tracking 3rd Party Coverage
Sacramento AppFolio meetup 1/24/2013
The Team Here Today Brian Deignan Regional Director Erik Sandoval Whitney KopfAccount Executive - Regional Director, Insurance Services Joel Rogers Account Executive - National Danielle Sandoval Ursula Shekufendeh Associate Product Manager Website Services Manager
Agenda Your Feedback Payment Solutions and Other Services Hidden Features Coming Soon! Have Some Lunch and Meet Some Friends
The Product Development Process How AppFolio features are conceived • We listen to our Users’ Feedback • Follow Market Trends • Innovate How AppFolio features come to be • Share findings with the development team • Build a feature and test it with clients • Make updates if necessary
Your Feedback is Key! Feature Requests 5,500 received in 2012 User Forum 6,000+ posts to date Usability Tests and Validation Calls 600+ in 2012
Industry Stats 15% 2% 15% 68% Check ACH Credit Card Cash or Money Order
Rent Payments – what is changing? WSJ says - 70% of Americans who accessed the internet in Q2 made an online purchase Buysight (internet research company) says - 88% of Americans made a purchase online in the past 12 months 80% of shoppers are between age 33-44 Brian says - How many checks have I written in my life?
Comparison Industry AppFolio AppFolio 0% 0% 12% 12% 15% 2% 28% 15% 53% 35% 68% 60% Check ACH Credit Card Cash or Money Order Checks Check AppFolio Online ACH Credit Card Credit Cards Cash or Money Order Money Order Cash or
Resident Screening Our reports are… • Built In – no separate login or duplicate data entry • Instant Results – get your screen in 60 seconds • Easy to Read • Attached and stored in APM automatically
Professional Websites Website Features • Purpose-Built for Property Management • 100% integrated with AppFolio Property Manager • Custom website URL for your company • Variety of styles and colors to choose from • Basic Search Engine Optimization (SEO)
Professional Websites Plus Only Website Features • Individual sites customized for each property, including image galleries and floor plans • Mobile version of site(s) • Google Analytics for tracking site metrics, traffic and visitors • Social media integration, including Facebook, Twitter and more • Blog
AppFolio Insurance Services Why are we seeing this trend? • Transfer risk away from owners • Gain ability to recover repair cost for damages • Increase owner’s profitability o Reduce expense of resident caused damage o Reduce property insurance rates (MFR) • Competitive advantage for fee managers
AppFolio Insurance Services“ What customers are saying: Keeping track of all our tenant policies and enforcing our insurance requirement used to be a big headache, but with everything managed right in the AppFolio software it’s just so easy to mandate renters. We now have the confidence that every unit in our portfolio is protected. Pricing
Using AppFolio Value Added Services One Underwriting Process for ALL Services Payments Screening Insurance