Owners And Renters Are Mobile:
Are You Ready?
AppFolio
Web-Based Property Management Software
Complete Solution Includes:

• Property management and accounting
• Online...
Grace Hill

• Leading Education Provider

• Apartment-Industry
Specific Training
• Vision Learning
Management System (LMS)...
Presented by:

Pierre Calzadilla
Senior Manager - Trulia Rentals
POLLING QUESTION
Which is the most popular mobile operating system?

a) Android
b) iOS – Apple
c) Windows
d) Blackberry
Trulia

35

8

89%

51%

million users

top rated apps

of users are 25+

Earn over $75K
Agenda
Real-world tips on what you should be doing (now!) to cater
to the mobile renter.
Learn how renters engage on mobil...
Today’s Renter is “mobile”
Income
Access
Opportunity
Income
8 apps to find your properties
WHAT SHOULD YOU BE DOING
TO CATER TO MOBILE USERS?
What do you need to do now?
Tips to connect with today’s renter
• Responsive websites
• Online/Mobile applications
• Rent ...
How do they engage:
What do your future customers expect?
• Be Transparent and Available
o Hiding addresses will result in...
Large Photos Matter
iPad uses full screen high-res photos
POLLING QUESTION
Which company sells the most phones?
a)
b)
c)
d)

Apple
Samsung
Motorola
Blackberry
OWNERS ARE MOBILE TOO!
Owners Are Mobile Too
Owners use Trulia to find their next place to invest in
Owners Have Questions – You Have Answers
They turn to Trulia Voices
HOW TO CONNECT
How To Connect With Your Next Client
Make a FREE profile on Trulia
Profile = Directory Placement
Your face and company should be here – now!
Profile done, now you are on mobile!
Respond to leads quickly & efficiently
POLLING QUESTION
How often do you use your Mobile Device?
a)
b)
c)
d)

Once a day
2-3 times per day
5-6 times per day
I ca...
Survey: How often do you use your devices?

98% of renters used their mobile device at
least once a week in their home sea...
Questions?

Find us online:
Pro.TruliaBlog.com (keyword Rentals)
www.Facebook.com/TruliaPro
Twitter: @TruliaRentals
BONUS CONTENT
Mobile Renter Search Behavior

Which feature do you care
most about when looking
at your next place to live?
-

Descriptio...
When do mobile users look for their home?

6pm

S

M

T

W

Th

F

Sa
What do consumers care about?
AFTER: Price, Location and size….
What kind of contact do they prefer?

59%

32%
Mobile Renter Search Behavior
Which would you be most likely to do?
- Request a service call
- Complete an application

- ...
Takeaways
Mobile Matters TREMENDOUSLY

Do you have a strategy?
Your future residents and landlords are here – are you?
Mee...
Questions?

Find us online:
Pro.TruliaBlog.com (keyword Rentals)
www.Facebook.com/TruliaPro
Twitter: @TruliaRentals
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Owners & Renters Are Mobile: Is Your Business Ready? | Webinar with Pierre Calzadilla (Property Management Industry)

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With our co-hosts Grace Hill and Trulia, we hosted a fantastic webinar on what you should be doing to find and serve you mobile customers. Our presenter (Pierre Calzadilla, Senior Manager of Trulia Rentals) shared real-world tips on what you should be doing (now!) to cater to the mobile renter and how renters engage on mobile platforms; what features they want, and what prices are most searched for – we all learned something new!

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  • Android – they sell many phones from different manufacturers and actually have more market share than Apple.
  • Trulia overview – this is why I am speaking today – we know real estate, and have been at it for over 8 years. We are publicly traded on the NYSE…
  • Todays agenda – 4 key things we will discuss:
  • Mobile literally – and with regards to technology – tablets and smartphones. For example did you know that accordind to Nielsen: Nielsen estimates in its latest survey of American consumers that smartphones now account for around 64% of all mobile phones used in the United States and that 80% of Americans who recently bought a new phone bought a smartphone. 
  • 56% of all adults own a smartphone. 78% of people who earn 75K+ own a smartphone. 70% with at least a college education. Income – data shows that90% of recent phones purchased were Apple or Android The number of LTE subscribers is seen hitting 2.6 billion by the end of 2019, with 85 percent of subscribers in North America having LTE capability.
  • Trulia has over 14.5M users via mobile devices! That’s an 88% increase y-o-y from 7.7 the year prior (as of Q3 2013) we don’t disclose new number until February. Iphone – full/rentalsIpadAndroid full/rentalsMobile webKindle fireAndroid tablet
  • Millions of consumers are on Trulia every month, using our site to make decisions on where to buy, rent and invest. We offer many fundamental tools that an investor wants: Avg price per sqft, previously sold homes – comps, crime, amenities, price alerts for decreases and so much more. The point is that they often buy their property here, and it is a fantastic place to connect with them – before they invest or right during the process – to show YOUR expertise. … let me explain.
  • These questions are evergreen – great serach engine optimizationOften there are NO PM answers, mostly real estate agentsGreat way to grow your brand, inbound links, and gain new marketshare – without competing with other PM’s OH – don’t be a grey box!
  • Your listings are here - and you should be too!Don’t be a grey-box!Your photo goes everywhere on Trulia, every answer, question, listing and YOUR free profile!
  • Ranks of Most important Features1 – Photos (Quality and #)2 – Exact address3 – Detailed Description4 – Contact phone number5 – List of amenities
  • On most days, mobile searches peak at 6:00pm. Other peaks occur at 4pm, or 1pm on Saturday
  • Onsite laundry, followed by parking
  • Owners & Renters Are Mobile: Is Your Business Ready? | Webinar with Pierre Calzadilla (Property Management Industry)

    1. 1. Owners And Renters Are Mobile: Are You Ready?
    2. 2. AppFolio Web-Based Property Management Software Complete Solution Includes: • Property management and accounting • Online rent collection (free) • Prospect / guest card tracking • Marketing • Website • Payment processing • Online applications • Resident Screening So You Run A More Successful Business
    3. 3. Grace Hill • Leading Education Provider • Apartment-Industry Specific Training • Vision Learning Management System (LMS) • www.gracehilllearning.com
    4. 4. Presented by: Pierre Calzadilla Senior Manager - Trulia Rentals
    5. 5. POLLING QUESTION Which is the most popular mobile operating system? a) Android b) iOS – Apple c) Windows d) Blackberry
    6. 6. Trulia 35 8 89% 51% million users top rated apps of users are 25+ Earn over $75K
    7. 7. Agenda Real-world tips on what you should be doing (now!) to cater to the mobile renter. Learn how renters engage on mobile platforms; what features they want, what prices are most searched for and more. Owners are mobile too: learn some great tips to connect with your owners and grow your marketshare. How to connect with your next client, we'll share tips so you can stay on the go and still be responsive.
    8. 8. Today’s Renter is “mobile”
    9. 9. Income Access Opportunity Income
    10. 10. 8 apps to find your properties
    11. 11. WHAT SHOULD YOU BE DOING TO CATER TO MOBILE USERS?
    12. 12. What do you need to do now? Tips to connect with today’s renter • Responsive websites • Online/Mobile applications • Rent Payment • Service calls – mobile/app • Respond quickly to their questions
    13. 13. How do they engage: What do your future customers expect? • Be Transparent and Available o Hiding addresses will result in less contact o Exposing Phone numbers, gains trust and increases leads o If you are scared of contact, use a virtual office/Real Estate answering service.
    14. 14. Large Photos Matter iPad uses full screen high-res photos
    15. 15. POLLING QUESTION Which company sells the most phones? a) b) c) d) Apple Samsung Motorola Blackberry
    16. 16. OWNERS ARE MOBILE TOO!
    17. 17. Owners Are Mobile Too Owners use Trulia to find their next place to invest in
    18. 18. Owners Have Questions – You Have Answers They turn to Trulia Voices
    19. 19. HOW TO CONNECT
    20. 20. How To Connect With Your Next Client Make a FREE profile on Trulia
    21. 21. Profile = Directory Placement Your face and company should be here – now!
    22. 22. Profile done, now you are on mobile! Respond to leads quickly & efficiently
    23. 23. POLLING QUESTION How often do you use your Mobile Device? a) b) c) d) Once a day 2-3 times per day 5-6 times per day I can’t count that high
    24. 24. Survey: How often do you use your devices? 98% of renters used their mobile device at least once a week in their home search
    25. 25. Questions? Find us online: Pro.TruliaBlog.com (keyword Rentals) www.Facebook.com/TruliaPro Twitter: @TruliaRentals
    26. 26. BONUS CONTENT
    27. 27. Mobile Renter Search Behavior Which feature do you care most about when looking at your next place to live? - Descriptions Photos Phone # Amenities Exact Address Ranks of Most important Features 1 – Photos 2 – Exact address 3 – Description 4 – phone number 5 – List of amenities
    28. 28. When do mobile users look for their home? 6pm S M T W Th F Sa
    29. 29. What do consumers care about? AFTER: Price, Location and size….
    30. 30. What kind of contact do they prefer? 59% 32%
    31. 31. Mobile Renter Search Behavior Which would you be most likely to do? - Request a service call - Complete an application - Pay rent - Place a deposit - Credit application
    32. 32. Takeaways Mobile Matters TREMENDOUSLY Do you have a strategy? Your future residents and landlords are here – are you? Meet them on the level. PHOTOS
    33. 33. Questions? Find us online: Pro.TruliaBlog.com (keyword Rentals) www.Facebook.com/TruliaPro Twitter: @TruliaRentals

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