Local Social Media Is Your Competitive Advantage | Webinar with Charity Zierten (Property Management Industry)
 

Local Social Media Is Your Competitive Advantage | Webinar with Charity Zierten (Property Management Industry)

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With co-hosts Grace Hill and NAA, we hosted a fantastic webinar with Charity Zierten, Social Marketing Expert, on the topic of “Local Social Media Is Your Competitive Advantage.” Charity shared ...

With co-hosts Grace Hill and NAA, we hosted a fantastic webinar with Charity Zierten, Social Marketing Expert, on the topic of “Local Social Media Is Your Competitive Advantage.” Charity shared several tips and ideas of ways you can optimize your local presence on social networks to drive more traffic to your website and online communities. Attendees learned many best practices on how to use social media win over potential owners, how new social media tools can help you becoming more visual and help you grow your business and much more.

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  • AGENDAWhat is local social?How to amplify reach at the local-level to attract and retain residents.Optimizing social presences for local search.Strengthen brand message, build relationships, and encourage loyalty.Find, create and distribute content for a local audience.Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com
  • Statistics Sources:ShareaholiccomScoreDigital TrendsBusiness InsiderNeustarLocalezeMozGoogleSearch Engine Journal Charity Zierten, national multifamily and apartment marketing presenter, speaker, trainer and services provider.Socially Engaged Marketing® http://www.sociallyengagedmarketing.com

Local Social Media Is Your Competitive Advantage | Webinar with Charity Zierten (Property Management Industry) Local Social Media Is Your Competitive Advantage | Webinar with Charity Zierten (Property Management Industry) Presentation Transcript

  • Local Social Media Is Your Competitive Advantage
  • AppFolio Web-Based Property Management Software Complete Solution Includes: • Property management and accounting • Online rent collection (free) • Prospect / guest card tracking • Marketing • Website • Payment processing • Online applications • Resident Screening So You Run A More Successful Business
  • National Apartment Association America's leading advocate for quality rental housing NAA's mission is to serve the interests of multifamily housing Advocacy Research Technology Education Strategic Partnerships www.naahq.org Thank you to the 2013 IROC Sponsors View slide
  • Grace Hill • Leading Education Provider • Apartment-Industry Specific Training • Vision Learning Management System (LMS) • www.gracehilllearning.com View slide
  • Local Social Media Is Your Competitive ADVANTAGE! IMAGE CREDIT: Shutterstock
  • 78% who SEARCH locally on their phone make a purchase. IMAGE CREDIT: Shutterstock
  • what is LOCAL SOCIAL? IMAGE CREDIT: Shutterstock
  • social + local + mobile = SOLOMO
  • POLL: how do you use mobile phones to search locally? The Internet Browser Google Maps Apple Maps Other I Don’t Use Mobile Search
  • ATTRACT & retain residents: amplify local reach. IMAGE CREDIT: Shutterstock
  • LOCAL search tools.
  • #1. UNIFORM NAP Name, Address, Phone • Keep all of the data on the local-level! Do NOT use tracking numbers or toll-free numbers. Using a local area code is a must. • Use keywords & phrases in the description fields. • Choose appropriate categories. • Unless otherwise noted, always include the http:// prefix for websites to activate live linking.
  • #2. DIRECTORIES & LOCAL LISTINGS Data Sources for Social Networks & Mapping Applications • • • • • • • Localeze Acxiom SuperPages YellowPages Insider Pages GetListed Infogroup • • • • • Google+ Places Yahoo! Local Bing Places Yelp Wikipedia
  • 20% searches are LOCAL IMAGE CREDIT: Shutterstock
  • GOOGLE loves local!
  • BING places = social spaces.
  • FINGERS still do the walking… 58% consider LOCAL SEARCH to be more TRUSTWORTHY. IMAGE CREDIT: Shutterstock
  • …SEARCHING on-the-go! Nearly 86 million people access LOCAL BUSINESS information on a MOBILE PHONE. IMAGE CREDIT: Shutterstock
  • OPTIMIZE social presences. IMAGE CREDIT: Shutterstock
  • 78% of U.S. Facebook users login via MOBILE. IMAGE CREDIT: Facebook
  • optimize FACEBOOK IMAGE CREDIT: Shutterstock
  • engage on FACEBOOK IMAGE CREDIT: Shutterstock
  • optimize FOURSQUARE IMAGE CREDIT: Shutterstock
  • reminders & REWARDS IMAGE CREDIT: Foursquare IMAGE CREDIT: Training Factor
  • local EXPERT IMAGE CREDIT: Shutterstock
  • optimize TWITTER IMAGE CREDIT: Shutterstock
  • local CONNECTIONS
  • optimize GOOGLE+ LOCAL IMAGE CREDIT: Google
  • local search RANKING
  • IMPROVE local reach IMAGE CREDIT: Shutterstock
  • optimize GOOGLE+ IMAGE CREDIT: Shutterstock
  • OPTIMIZE GOOGLE+ Posts are crawled and indexed almost immediately • Build relationships with content sharing, and commenting • Make posts public • Add Google Authorship • Connect Google+ to website • Add Google+ sharing buttons to website • Create and use a Google+ badge • Include social and website links in the About section
  • optimize INSTAGRAM IMAGE CREDIT: Shutterstock
  • optimize INSTAGRAM •Post 15-second tours of your property •Share resident testimonials •Incorporate neighborhood business outreach IMAGE CREDIT: Instagram
  • optimize PINTEREST IMAGE CREDIT: Shutterstock
  • optimize BLOGS IMAGE CREDIT: Shutterstock
  • local CONTENT IMAGE CREDIT: Shutterstock
  • POLL: have you ever left a review online? Yes: Positive Reviews Yes: Negative Reviews Yes: Positive & Negative No!
  • optimize RATINGS & REVIEWS Over 51% of Facebook users & 81% of Twitter users EXPECT A RESPONSE to online complaints or questions within ONE DAY.
  • 350 million reviews per day. IMAGE CREDIT: Yelp
  • encourage honest REVIEWS operation CLEAN TURF anti-astroturfing fines $350,000 IMAGE CREDIT: Shutterstock
  • google REVIEWS IMAGE CREDIT: Google
  • STRENGTHEN the brand message, BUILD relationships & ENCOURAGE loyalty.
  • mobile AVAILABILITY 70% after call businesses SEARCHING 66% visit after SEARCHING IMAGE CREDIT: Shutterstock
  • FIND, CREATE & distribute content for a local audience. IMAGE CREDIT: Shutterstock
  • local RESOURCES
  • ENGAGEMENT strategies to CAPTURE attention. Over 51% of Facebook users & 81% of Twitter users EXPECT A RESPONSE to online complaints or questions within ONE DAY. JoeDough, a New York City sandwich shop.
  • 30 in THIRTY IMAGE CREDIT: Shutterstock
  • POLL: have you run a Facebook ad for your Page? Yes! No! I Don’t Know.
  • check out the CHECK-IN sponsored stories ads. 3.2% CTR SPONSORED ADS for check-ins on FACEBOOK.
  • charity zierten .com SOCIALLY ENGAGED MARKETING
  • STATISTICS SOURCES: • Shareaholic • comScore • Digital Trends • Business Insider • Neustar Localeze • Moz • Google • Search Engine Journal IMAGE CREDIT: • Shutterstock charity zierten .com SOCIALLY ENGAGED MARKETING