Atlanta AppFolio meetup 2/13/2013


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AppFolio vision, best practices and, industry trends.
Coverd in the Session

- Maximize your use of time and money-saving features.
- Learn why property managers are converting to AppFolio.
- Learn about upcoming product features.

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  • We’ve had the pleasure to work with thousands of [property management companies] / [investors] over the years and it’s really been exciting to watch the changes in our industry and help our customers stay ahead of market trends. + In 2011 over 1 million renter households were added. We see news articles everyday that showcase renting as the new American dream – rents are increasing and vacancy rates are going down. + This is all great news for companies like yours but the truth is that this new generation of renters has different needs and everyone, from residents to investors expect more from you and your business.
  • And your challenge is to meet the changing needs of owners and residents while you stay ahead of the competition, grow your business and become more profitable….all in less time every day!And this is exactly why we created AppFolio Property Manager.
  • The modern renter wants and expects to communicate online. + They use the Internet to search for their next home - from Craigslist to your website they will find, research and ultimately apply for the home online. + Once a resident, the preference is to pay rent online, submit maintenance requests and communicate online. Making it easy to communicate and stay connected is directly tied to your resident retention and occupancy rates, along with (BUSINESS GOAL)that you mentioned on our last call.Residents aren’t the only ones who have higher expectations.
  • Owners and Investors expect more too. They want….To receive payments online -- the money gets there faster and you save valuable time as well. Online access to property information, reports and statements so they stay connected to their investments.Unique branding for properties with even better marketing that stands out from the crowd.They want insurance that protects their investments from accidental damage.They also want you to find the highest quality residents and fill vacancies fastBased on what I have learned about your company so far this will be important to your business along with (BUSINESS GOAL)
  • We’ve built AppFolio Property Manager with all of these needs in mind and our team is also looking ahead to the future. Web-based software allows you to securely work from anywhere and on any device. I love hearing stories of customers going on vacation or leaving early to attend a family event. They can do this with AppFolio. We’re committed to making the software very intuitive and easy to use. This means your team is trained and productive in weeks instead of months. The features are built to help your business increase profitability and be more efficient. It’s a complete solution from marketing and leasing through accounting and property management. But, of course without availability and reliability none of it matters! We have the highest service availability in the industry and we publish our uptime right on our website. Our software is designed to help you run a more successful business.
  • We also are committed to providing the best service and support in the industry, and not charging for it. Our philosophy is that with a combination of great support, training and implementation everyone starts off on the right foot and you will be happy customers for years and years.This is actually a picture of our ‘Wall of Happiness’ where we post great feedback from our customers right on the wall. We also post all the support comments we receive, uncensored, on our website to give real time insight into what it’s like to get great service as an AppFolio customer.
  • And this combination of great product and service really has been the foundation of our fast growth. Our flagship product is focused on the property management industry and is used by thousands of property managers and owner operators across the US. Our team is very experienced at building successful Software as a Service products that are innovative and meet the needs of the modern property management company. Our customers have the highest adoption rate for online rent payments in the industry and we’re the only provider to include Ratio Utility Billing and ACH for free.
  • -We gather Users’ feedback via feature requests, forum, calls
  • That averages to 1.2 new features a weekThese features don’t include the ongoing infrastructure and security work to ensure that we’re reliable and available 99.99% of the time.
  • AppFolio’s report:Full credit reportFICO scoreNationwide eviction searchNationwide criminal (optional) (includes OFAC, sex offenders, Interpole)Soon to include RentBureau rental history information as well$10 basic or $15 with criminalMajor advantages: built in creates significant time savings, often less expensive
  • We have a new partnership with ERB.RentBureau allows PMs to report rent payment history to Experian. There’s a benefit to good tenants – their on time rent payments help them build good credit history.Plus PMs who participate report fewer skips and collect more successfully because RentBureau makes it harder for a bad tenant to find a new place.Another totally free service for customers using AF screening, there’s no extra work because rent payment info is automatically provided to ERB from your AF database
  • Sign up and you can instantly grant a tenant a basic liability insurance for less than $10 a month. So when a new tenant shows up to sign a lease without their proof of insurance you can easily (and always) keep your property protected – enroll with the click of a button. This is a great service to market to owners, it saves claims on their property insurance – or covers the deductible in more serious incidents.
  • • Hot topics right now• Article Sept 2012 multi Housing News – find on their website• One quote: “Requiring insurance is a best practice that will one day be an industry standard” • NMHC survey of 50 largest apartment firms • Most common limit is $100K• Early Adopters: Large Communities, Owner Operators, Student Housing
  • It is all about the bottom line
  • Tracking 3rd Party Coverage
  • Atlanta AppFolio meetup 2/13/2013

    1. 1. Atlanta, GA February 13, 2013 - 11:45 AM
    2. 2. The Team Here Today Brian Deignan Grant Wolfe Regional Director Account Executive - Regional Colin McCoy Sean Hoyle Customer Success Manager Account Executive, National
    3. 3. AppFolio Valentine “We love AppFolios integration with our website because we can update our vacancies instantly.” Kim & Scott Hampton, Owners Hampton Management & Leasing (FL)“I love AppFolio. It has saved me so much time, itsreally unbelievable. In fact, each day I find somethingelse that is new and a time saver!”Rhonda Belous, Owner “We love the mobility of web-based software. We canWhitestar Management (CA) access our information from anywhere and we all do.” Michelle McLinden, Owner Real Estate Management Group (MT) “My staff loves AppFolio. I dont know how we functioned without it.” Robert M. Locke, Owner Crown Realty & Management (GA) “I talked to 5 or 6 business owners who were just in love with AppFolio, so I investigated AppFolio and fell in love with it myself.” Duke Dodson, President“You are the Google of online property management Dodson Property Management (VA)software. I love your product.”Kathleen Richards, OwnerPortola Property Management (CA)
    4. 4. Agenda Your Feedback Payment Solutions and Other Services Hidden Features Coming Soon! Have Some Lunch and Meet Some Friends
    5. 5. The Product Development Process How AppFolio features are conceived • We listen to our Users’ Feedback • Follow Market Trends • Innovate How AppFolio features come to be • Share findings with the development team • Build a feature and test it with clients • Make updates if necessary
    6. 6. Your Feedback is Key! Feature Requests 5,500 received in 2012 User Forum 6,000+ posts to date Usability Tests and Validation Calls 600+ in 2012
    7. 7. Features of 2012
    8. 8. Thank You! Most Number of Feature Requests submitted by: Success Real Estate Brokers LLC Tri-City Realty Services, Inc. Most Forum Posts made by: Riviera Property Management
    9. 9. Payment Solutions
    10. 10. Industry Stats 15% 2% 15% 68% Check ACH Credit Card Cash or Money Order
    11. 11. Rent Payments – what is changing? WSJ says - 70% of Americans who accessed the internet in Q2 made an online purchase Buysight (internet research company) says - 88% of Americans made a purchase online in the past 12 months 80% of shoppers are between age 33-44 Brian says - How many checks have I written in my life?
    12. 12. The Old Days
    13. 13. The Bank
    14. 14. Cost Cost Of Handling A Paper Check
    15. 15. Scanning
    16. 16. The StoryThe 90’s called… they want their scanner back
    17. 17. AppFolio E-Check Always Free!
    18. 18. Comparison Industry AppFolio AppFolio 0% 0% 12% 12% 15% 2% 28% 15% 53% 35% 68% 60% Check ACH Credit Card Cash or Money Order Checks Check AppFolio Online ACH Credit Card Credit Cards Cash or Money Order Money Order Cash or
    19. 19. Credit Cards Available Now!
    20. 20. Credit Cards Coming Soon!
    21. 21. Industry StatsAppFolio 0 12% 15% 2% 26% 15% 68% 62% Checks Check ACH AppFolio Online Credit Card Cash or Money Order Cash or Money Order
    22. 22. PayNearMe
    23. 23. How It Works No NSFs!
    24. 24. Coverage
    25. 25. AppFolio Payment Services 0 0 0 12% 26% 74% 62% Checks Checks AppFolioAppFolio Online Online Cash or Money Order
    26. 26. AppFolio Payments
    27. 27. Your Rent Week…
    28. 28. Value Added Services
    29. 29. Resident Screening Our reports are… Built In no separate login or duplicate entry Instant Results get your screen in 60 seconds Easy to Read Simple Storage Auto attached and stored in APM
    30. 30. Coming Soon…
    31. 31. Resident Screening Pricing
    32. 32. Professional Websites Website Features • Purpose-Built for Property Management • 100% integrated with AppFolio Property Manager • Custom website URL for your company • Variety of styles and colors to choose from • Basic Search Engine Optimization (SEO)
    33. 33. Professional Websites Advanced Features • Individual sites customized for each property, including image galleries and floor plans • Mobile version of site(s) • Google Analytics for tracking site metrics, traffic and visitors • Social media integration, including Facebook, Twitter and more • Blog
    34. 34. Professional Websites Plus
    35. 35. AppFolio Insurance Services
    36. 36. AppFolio Insurance Services Requiring Insurance Apartment Firms Requiring Tenant Insurance Annual NMHC ACOR Survey
    37. 37. AppFolio Insurance Services Why are we seeing this trend? • Transfer risk away from owners • Gain ability to recover repair cost for damages • Increase owner’s profitability o Reduce expense of resident caused damage o Reduce property insurance rates (MFR) • Competitive advantage for fee managers
    38. 38. AppFolio Insurance Services Tracking Tenant Provided Insurance StateFarm #8890011 12/31/2013
    39. 39. AppFolio Insurance Services“ What customers are saying: Keeping track of all our tenant policies and enforcing our insurance requirement used to be a big headache, but with everything managed right in the AppFolio software it’s just so easy to mandate renters. We now have the confidence that every unit in our portfolio is protected. Pricing
    40. 40. Using AppFolio Value Added Services One Underwriting Process for ALL Services Payments Screening Insurance
    41. 41. Hidden Features
    42. 42. Accrual Accounting
    43. 43. RUBS
    44. 44. Mobile Apps iPhone Android
    45. 45. Require Full Payment
    46. 46. Direct Connect Expedite the bank reconciliation process Reconcile on a more regular basis Allow AppFolio to match transactions View warnings for transactions that have not been found
    47. 47. RentMatch
    48. 48. External Payments
    49. 49. Customizing Apps
    50. 50. Help & Training
    51. 51. Help Resource Center Full Resource Center • Recorded trainings (65+) • Downloadable resources • Live Training registration • Online help file • Submit support requests
    52. 52. User Forums: Share and Succeed Together Online Community • Others best practices • AppFolio participation • Feature discussions • Accounting section • Tips & Tricks • Read, learn and contribute
    53. 53. Support Team: There for You
    54. 54. Questions?
    55. 55. Not a Customer Yet?•Talk to Someone Here•Ask Questions•Make Friends
    56. 56. Thank You!