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Facebook Sells UserInformation to 3rd Parties Facebook and social media sites  actively distribute your personal  informa...
What Information is Sent? Usernames ID numbers Query key words Search history Activity logs Dates Times
How is This Information Taken? Facebook apps send user information to  3rd parties when utilized regardless of  the user’...
Who is this Information BeingSent to? Advertising Companies Marketing Firms Data Firms[7]Examples: Google’s Doubleclic...
What Happens to theInformation? Data is compiled Profiles are created based on individual  users behavior and online act...
What is the Danger?   Data sent by Facebook to 3rd party    companies can be used to lookup    individual user profiles, ...
Danger Continued This data can be cross referenced with  other existing databases to single out  and identify individuals...
Tips and Advice   Determine whether to go public or private    with your profile   Eliminate people and sites from your ...
References1.   Betancourt, L. (2010, March 2). How Companies Are Using Your     Social Media Data . Social Media News and ...
References4.    News Service. (2010, October 18). Facebook Apps     Transmit, Sell Personal Info | Fox News. Fox News     ...
References6.   Kunz, B. (2010, May 26). Go Ahead, Facebook. Sell That Data -     Businessweek. Businessweek - Business New...
References9.    Steel, E. (2010, September 17). Facebook in Online Privacy      Breach; Applications Transmitting Identify...
Cmcl 334 case study project
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Cmcl 334 case study project

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Transcript of "Cmcl 334 case study project"

  1. 1. Facebook Sells UserInformation to 3rd Parties Facebook and social media sites actively distribute your personal information.[2] Facebook and other social media sites sell this information to 3rd parties. This data is sent regardless of privacy settings
  2. 2. What Information is Sent? Usernames ID numbers Query key words Search history Activity logs Dates Times
  3. 3. How is This Information Taken? Facebook apps send user information to 3rd parties when utilized regardless of the user’s privacy settings.[9] Ads on Facebook also send user information when utilized.[8]
  4. 4. Who is this Information BeingSent to? Advertising Companies Marketing Firms Data Firms[7]Examples: Google’s Doubleclick Google’s Invite Media[10] Yahoo’s Right Media RapLeaf, Inc. [3]
  5. 5. What Happens to theInformation? Data is compiled Profiles are created based on individual users behavior and online activities, known as collective profiling.[11] Resold to other companies who can but are not limited to: Creating specific marketing and advertising campaigns that target individuals based on their online activities.[1]
  6. 6. What is the Danger? Data sent by Facebook to 3rd party companies can be used to lookup individual user profiles, which can contain:[3] Real names Age Occupation Phone numbers Location Addresses Personal information of friends[2]
  7. 7. Danger Continued This data can be cross referenced with other existing databases to single out and identify individuals which poses risks such as: Identity theft Scams[5] Competitive edges in research[11] Competitive edges on the market[11]
  8. 8. Tips and Advice Determine whether to go public or private with your profile Eliminate people and sites from your social networks you don’t need Pay attention to your friend, invite, and connection requests[1] Be cautious of what you post Your friends make you vulnerable Facebook apps can contain malware Check your privacy settings after updates to the social network[5]
  9. 9. References1. Betancourt, L. (2010, March 2). How Companies Are Using Your Social Media Data . Social Media News and Web Tips – Mashable – The Social Media Guide. Retrieved July 25, 2012, from http://mashable.com/2010/03/02/data-mining-social-media/2. Bosker, B. (2011, May 25). Facebook To Share Users Home Addresses, Phone Numbers With External Sites. Breaking News and Opinion on The Huffington Post. Retrieved July 25, 2012, from http://www.huffingtonpost.com/2011/02/28/facebook-home-addresses- phone-numbers_n_829459.html3. Dybwad, B. (2010, June 20). Facebook and Others Caught Sending User Data to Advertisers . Social Media News and Web Tips – Mashable – The Social Media Guide. Retrieved July 25, 2012, from http://mashable.com/2010/05/20/facebook-caught-sending-user-data- to-advertisers/
  10. 10. References4. News Service. (2010, October 18). Facebook Apps Transmit, Sell Personal Info | Fox News. Fox News - Breaking News Updates | Latest News Headlines | Photos & News Videos. Retrieved July 25, 2012, from http://www.foxnews.com/tech/2010/10/18/facebook- apps-transmit-sell-personal-info/5. Helmbreck, V. (2010, May 25). How Facebook Sells Your Personal Info -- and Gets Away With It. Tech News for Finance Professionals. Retrieved July 25, 2012, from http://www.financetechnews.com/how- facebook-sells-your-personal-info-and-gets-away- with-it
  11. 11. References6. Kunz, B. (2010, May 26). Go Ahead, Facebook. Sell That Data - Businessweek. Businessweek - Business News, Stock Market & Financial Advice. Retrieved July 25, 2012, from http://www.businessweek.com/technology/content/may2010/tc201005 26_720314.htm7. Newman, A. A. (2011, August 3). Promoting Products Using Social Media - Advertising - NYTimes.com. The New York Times - Breaking News, World News & Multimedia. Retrieved July 25, 2012, from http://www.nytimes.com/2011/08/04/business/media/promoting- products-using-social-media-advertising.html?_r=28. Steel, E. (2010, June 21). Facebook, MySpace Confront Privacy Loophole - WSJ.com. Business News & Financial News - The Wall Street Journal - Wsj.com. Retrieved July 25, 2012, from http://online.wsj.com/article/SB1000142405274870451310457525670 1215465596.html
  12. 12. References9. Steel, E. (2010, September 17). Facebook in Online Privacy Breach; Applications Transmitting Identifying Information - WSJ.com. Business News & Financial News - The Wall Street Journal - Wsj.com. Retrieved July 25, 2012, from http://online.wsj.com/article/SB1000142405270230477280457 5558484075236968.htm10. Williams, R. (2010, October 19). Facebook Apps Selling Personal Information to Marketing Companies. Hardgeek - Gadgets, Software, Firefox, Windows, Android, Apple, Linux, Tech tips. Retrieved July 25, 2012, from http://hardgeek.org/facebook-apps-selling-personal- information-to-marketing-companies11. van Dijck, J. (2010). Search engines and the production of academic knowledge. International Journal of Cultural Studies, 13(6), 574–592, DOI: 10.1177/1367877910376582
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