Cmcl 334 case study project


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Cmcl 334 case study project

  1. 1. Facebook Sells UserInformation to 3rd Parties Facebook and social media sites actively distribute your personal information.[2] Facebook and other social media sites sell this information to 3rd parties. This data is sent regardless of privacy settings
  2. 2. What Information is Sent? Usernames ID numbers Query key words Search history Activity logs Dates Times
  3. 3. How is This Information Taken? Facebook apps send user information to 3rd parties when utilized regardless of the user’s privacy settings.[9] Ads on Facebook also send user information when utilized.[8]
  4. 4. Who is this Information BeingSent to? Advertising Companies Marketing Firms Data Firms[7]Examples: Google’s Doubleclick Google’s Invite Media[10] Yahoo’s Right Media RapLeaf, Inc. [3]
  5. 5. What Happens to theInformation? Data is compiled Profiles are created based on individual users behavior and online activities, known as collective profiling.[11] Resold to other companies who can but are not limited to: Creating specific marketing and advertising campaigns that target individuals based on their online activities.[1]
  6. 6. What is the Danger? Data sent by Facebook to 3rd party companies can be used to lookup individual user profiles, which can contain:[3] Real names Age Occupation Phone numbers Location Addresses Personal information of friends[2]
  7. 7. Danger Continued This data can be cross referenced with other existing databases to single out and identify individuals which poses risks such as: Identity theft Scams[5] Competitive edges in research[11] Competitive edges on the market[11]
  8. 8. Tips and Advice Determine whether to go public or private with your profile Eliminate people and sites from your social networks you don’t need Pay attention to your friend, invite, and connection requests[1] Be cautious of what you post Your friends make you vulnerable Facebook apps can contain malware Check your privacy settings after updates to the social network[5]
  9. 9. References1. Betancourt, L. (2010, March 2). How Companies Are Using Your Social Media Data . Social Media News and Web Tips – Mashable – The Social Media Guide. Retrieved July 25, 2012, from Bosker, B. (2011, May 25). Facebook To Share Users Home Addresses, Phone Numbers With External Sites. Breaking News and Opinion on The Huffington Post. Retrieved July 25, 2012, from phone-numbers_n_829459.html3. Dybwad, B. (2010, June 20). Facebook and Others Caught Sending User Data to Advertisers . Social Media News and Web Tips – Mashable – The Social Media Guide. Retrieved July 25, 2012, from to-advertisers/
  10. 10. References4. News Service. (2010, October 18). Facebook Apps Transmit, Sell Personal Info | Fox News. Fox News - Breaking News Updates | Latest News Headlines | Photos & News Videos. Retrieved July 25, 2012, from apps-transmit-sell-personal-info/5. Helmbreck, V. (2010, May 25). How Facebook Sells Your Personal Info -- and Gets Away With It. Tech News for Finance Professionals. Retrieved July 25, 2012, from facebook-sells-your-personal-info-and-gets-away- with-it
  11. 11. References6. Kunz, B. (2010, May 26). Go Ahead, Facebook. Sell That Data - Businessweek. Businessweek - Business News, Stock Market & Financial Advice. Retrieved July 25, 2012, from 26_720314.htm7. Newman, A. A. (2011, August 3). Promoting Products Using Social Media - Advertising - The New York Times - Breaking News, World News & Multimedia. Retrieved July 25, 2012, from products-using-social-media-advertising.html?_r=28. Steel, E. (2010, June 21). Facebook, MySpace Confront Privacy Loophole - Business News & Financial News - The Wall Street Journal - Retrieved July 25, 2012, from 1215465596.html
  12. 12. References9. Steel, E. (2010, September 17). Facebook in Online Privacy Breach; Applications Transmitting Identifying Information - Business News & Financial News - The Wall Street Journal - Retrieved July 25, 2012, from 5558484075236968.htm10. Williams, R. (2010, October 19). Facebook Apps Selling Personal Information to Marketing Companies. Hardgeek - Gadgets, Software, Firefox, Windows, Android, Apple, Linux, Tech tips. Retrieved July 25, 2012, from information-to-marketing-companies11. van Dijck, J. (2010). Search engines and the production of academic knowledge. International Journal of Cultural Studies, 13(6), 574–592, DOI: 10.1177/1367877910376582