Facebook Sells UserInformation to 3rd Parties Facebook and social media sites actively distribute your personal information. Facebook and other social media sites sell this information to 3rd parties. This data is sent regardless of privacy settings
What Information is Sent? Usernames ID numbers Query key words Search history Activity logs Dates Times
How is This Information Taken? Facebook apps send user information to 3rd parties when utilized regardless of the user’s privacy settings. Ads on Facebook also send user information when utilized.
Who is this Information BeingSent to? Advertising Companies Marketing Firms Data FirmsExamples: Google’s Doubleclick Google’s Invite Media Yahoo’s Right Media RapLeaf, Inc. 
What Happens to theInformation? Data is compiled Profiles are created based on individual users behavior and online activities, known as collective profiling. Resold to other companies who can but are not limited to: Creating specific marketing and advertising campaigns that target individuals based on their online activities.
What is the Danger? Data sent by Facebook to 3rd party companies can be used to lookup individual user profiles, which can contain: Real names Age Occupation Phone numbers Location Addresses Personal information of friends
Danger Continued This data can be cross referenced with other existing databases to single out and identify individuals which poses risks such as: Identity theft Scams Competitive edges in research Competitive edges on the market
Tips and Advice Determine whether to go public or private with your profile Eliminate people and sites from your social networks you don’t need Pay attention to your friend, invite, and connection requests Be cautious of what you post Your friends make you vulnerable Facebook apps can contain malware Check your privacy settings after updates to the social network
References1. Betancourt, L. (2010, March 2). How Companies Are Using Your Social Media Data . Social Media News and Web Tips – Mashable – The Social Media Guide. Retrieved July 25, 2012, from http://mashable.com/2010/03/02/data-mining-social-media/2. Bosker, B. (2011, May 25). Facebook To Share Users Home Addresses, Phone Numbers With External Sites. Breaking News and Opinion on The Huffington Post. Retrieved July 25, 2012, from http://www.huffingtonpost.com/2011/02/28/facebook-home-addresses- phone-numbers_n_829459.html3. Dybwad, B. (2010, June 20). Facebook and Others Caught Sending User Data to Advertisers . Social Media News and Web Tips – Mashable – The Social Media Guide. Retrieved July 25, 2012, from http://mashable.com/2010/05/20/facebook-caught-sending-user-data- to-advertisers/
References4. News Service. (2010, October 18). Facebook Apps Transmit, Sell Personal Info | Fox News. Fox News - Breaking News Updates | Latest News Headlines | Photos & News Videos. Retrieved July 25, 2012, from http://www.foxnews.com/tech/2010/10/18/facebook- apps-transmit-sell-personal-info/5. Helmbreck, V. (2010, May 25). How Facebook Sells Your Personal Info -- and Gets Away With It. Tech News for Finance Professionals. Retrieved July 25, 2012, from http://www.financetechnews.com/how- facebook-sells-your-personal-info-and-gets-away- with-it
References6. Kunz, B. (2010, May 26). Go Ahead, Facebook. Sell That Data - Businessweek. Businessweek - Business News, Stock Market & Financial Advice. Retrieved July 25, 2012, from http://www.businessweek.com/technology/content/may2010/tc201005 26_720314.htm7. Newman, A. A. (2011, August 3). Promoting Products Using Social Media - Advertising - NYTimes.com. The New York Times - Breaking News, World News & Multimedia. Retrieved July 25, 2012, from http://www.nytimes.com/2011/08/04/business/media/promoting- products-using-social-media-advertising.html?_r=28. Steel, E. (2010, June 21). Facebook, MySpace Confront Privacy Loophole - WSJ.com. Business News & Financial News - The Wall Street Journal - Wsj.com. Retrieved July 25, 2012, from http://online.wsj.com/article/SB1000142405274870451310457525670 1215465596.html
References9. Steel, E. (2010, September 17). Facebook in Online Privacy Breach; Applications Transmitting Identifying Information - WSJ.com. Business News & Financial News - The Wall Street Journal - Wsj.com. Retrieved July 25, 2012, from http://online.wsj.com/article/SB1000142405270230477280457 5558484075236968.htm10. Williams, R. (2010, October 19). Facebook Apps Selling Personal Information to Marketing Companies. Hardgeek - Gadgets, Software, Firefox, Windows, Android, Apple, Linux, Tech tips. Retrieved July 25, 2012, from http://hardgeek.org/facebook-apps-selling-personal- information-to-marketing-companies11. van Dijck, J. (2010). Search engines and the production of academic knowledge. International Journal of Cultural Studies, 13(6), 574–592, DOI: 10.1177/1367877910376582
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