How to scale enterprise mobility and improve roi
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How to scale enterprise mobility and improve roi

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Cimarron Buser, VP Business Development at Apperian, with a webinar about "How to scale enterprise mobility and improve roi".

Cimarron Buser, VP Business Development at Apperian, with a webinar about "How to scale enterprise mobility and improve roi".

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How to scale enterprise mobility and improve roi How to scale enterprise mobility and improve roi Presentation Transcript

  • How To Scale Enterprise Mobility and Improve ROI Cimarron Buser, VP Business Development November 14, 2012Copyright © 2012 Apperian, Inc. Please request permission before copying or using content from this presentation.
  • Today’s WebinarTwitter: #mobilityDirect Messages: “Chat Box” inWebinar Session will be answeredpersonallyQ&A At the End of thePresentation 2
  • Enterprise Mobility Growth Curve Innovation & ROI Phase 1 Phase II Phase III Phase IV “Device Lock down” “Build apps” “Deploy apps” “Secure & Manage apps” Devices Apps time
  • Mobile Maturity Model Source: Michael King, Appcelerator
  • 1. How do I scale development?A Myriad of Mobile App Development Choices… R U Ready? 5 5
  • Cross-Platform vs Functionality? HTML Website “Holy Grail ??” HTML+Mobile CSS Kurogu Kinvey MobiFlex Antenna Stackmob Heroku IBM/ Webalo Verivo Kony SAP Red Foundry Multi-Platform Support PhoneGap Sencha Appcelerator Xamarin RhoMobile Android SDK Blackberry 10 Native SDK Feature Phones (AD 2005) Windows SDK Xcode (IOS) Functionality 6 6
  • 2. How do I scale Deployment? App Providers Mobile IT Mobile Users §  Access to testers and users §  Deploying mobile apps at scale §  Finding sanctioned apps §  Managing development lifecycle §  Securing Apps & data §  Comingling personal and work §  Supporting remote users Source Protect Manage Deploy 7
  • Case Study: P&G §  Ensure success of company-wide BYOD program §  Support thousands of employee owned devices §  Executives get access to critical business data §  Provide “self provisioning” 24x7 portal to sign up all new employees §  With a 3X ROI and 3 month payback
  • Relationship between Scale & ROI ROI How do you achieve ROI by driving app adoption at scale? Scale How do you roll out apps at scale to achieve enterprise mobility ROI? ROI 9
  • ROI = Adoption of Apps•  ROI is gained through: •  Increased productivity & innovation •  People using the apps you’ve invested in•  Apps are adopted through: 1.  Network effect – Everyone in the chain uses the apps 2.  Viral effect – “I want that too!” 3.  Multiplier effect – One app leads to the next 10
  • Key Success Factor: Self-Serve Solution •  Promote the Solution – Internal Sales Users & Marketing •  Users can sign up themselves MAM •  Minimize the Clicks! DEV IT 11
  • Key Success Factor: User Satisfaction •  Familiar discovery of Apps •  Instant-on •  Customizable •  Multi-device support 12
  • Key Success Factor: IT Comfort & Compliance •  Secured & managed apps •  Easy-to-use, unified admin portal •  Cloud-based (scalable) •  Full onboarding & offboarding 13
  • Key Success Factor: Clear Policies (for BYOD)•  Set simple guidelines for your employees •  DO NOT require a lengthy user agreement •  Explicitly explain what you will and won’t do and when •  Establish responsibilities •  Employee “ownership” leads to lower TCO ersonal nterprise 14
  • Key Success Factor: User Engagement & Feedback•  “Crowd source” •  People use apps -> feedback •  Create a conversation•  Respond & iterate on feedback •  Acknowledge, reward, “gamify” •  Establish a pattern of continuous improvement 15
  • Key Success Factor: Release Quick Iterations•  Start lean•  Learn from Angry Birds•  Release new, better versions frequently•  Make enterprise apps fun! 16
  • Finally…Learn from Others•  Set reasonable expectations•  Old “B to E” methods may not work•  Focus on “pull” and not “push”•  Internal sales is a necessity•  Measure and analyze what works•  Rinse and Repeat 17
  • Thank you! To learn more about how Apperian can help your organization, call 800-862-0511 or email sales@apperian.com 18