Obey the 4 Golden Rulesof MobilityChuck Goldman, Founder & Chief StrategyOfficerWednesday, November 28, 2012
Please ask questions through GoToMeeting                for the live Q&A at the end of today’s                            ...
300 MILLION iPhone & iPads sold              400 MILLION Android devices sold             10 MILLION preorders for iPhone ...
11/28/2012             IT   This content is copyright of © Apperian 2012. All rights reserved.   4
2000 of 6700             employees are                 BYOD             “Security is a high priority for us. We are giving...
70k employees                                          Allstate 11/28/2012     This content is copyright of © Apperian 201...
Apperian Survey Results                                                                                         76%11/28/2...
Mobile is IMPORTANT to getting my job done                                                                                ...
IT Under Pressure11/28/2012          This content is copyright of © Apperian 2012. All rights reserved.   9
No wonder IT has a head ache…11/28/2012        This content is copyright of © Apperian 2012. All rights reserved.   10
To get started…                                                                                  …you need a strategy11/28...
Start with the end goal11/28/2012    This content is copyright of © Apperian 2012. All rights reserved.   12
Your Mobile Mission                                  1. Secure corporate data                                    • During ...
But there are rules!  11/28/2012           This content is copyright of © Apperian 2012. All rights reserved.   14
Mobile Strategy Rule #1                                                                                         “When is m...
Mobile Strategy Rule #2    2. Be invisiblemuch as possible)                (as• Let users use the native OS experience (ma...
Mobile Strategy Rule #3     3. Protect the endpoint             The cost of the phone? $600             The cost of the da...
Mobile Strategy Rule #4             Don’t touch the code.                    Required SDK = FAIL11/28/2012          This c...
Secret to pulling off the Mission   Stop worrying about the device;  pay attention to the lifecycle of the                ...
App Lifecycle Strategy             Acquiring Apps                         Understanding App behavior                      ...
Mission Success for Security! 1. Devices come and go, but Apps live forever,    so secure it once 2. Know your apps inside...
Mission Success for ROI 1. Keep IT overhead costs down for support    and management. 2. User adoption of apps = higher RO...
Mission Success for Innovation 1. Build amazing enterprise apps! 2. Take advantage of device HW capabilities 3. Utilize ne...
Your Mobile Mission1. Secure corporate data2. Maximize ROI3. Innovate for new business opportunitiesObey the Rules1. Do no...
Q&A             #MAMwebinar11/28/2012    This content is copyright of © Apperian 2012. All rights reserved.   25
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Slides - The 4 Golden Rules Of Mobility

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Looking to mobilize your business with great apps? Follow the 4 golden rules of mobility

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Slides - The 4 Golden Rules Of Mobility

  1. 1. Obey the 4 Golden Rulesof MobilityChuck Goldman, Founder & Chief StrategyOfficerWednesday, November 28, 2012
  2. 2. Please ask questions through GoToMeeting for the live Q&A at the end of today’s presentation. To continue the discussion on Twitter, please use #MAMwebinar11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 2
  3. 3. 300 MILLION iPhone & iPads sold 400 MILLION Android devices sold 10 MILLION preorders for iPhone 511/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 3
  4. 4. 11/28/2012 IT This content is copyright of © Apperian 2012. All rights reserved. 4
  5. 5. 2000 of 6700 employees are BYOD “Security is a high priority for us. We are giving them [employees] access to their own information in a form factor they feel comfortable with.” Edgar Aduilar, Mastercard11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 5
  6. 6. 70k employees Allstate 11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 6
  7. 7. Apperian Survey Results 76%11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 7
  8. 8. Mobile is IMPORTANT to getting my job done 91%11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 8
  9. 9. IT Under Pressure11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 9
  10. 10. No wonder IT has a head ache…11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 10
  11. 11. To get started… …you need a strategy11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 11
  12. 12. Start with the end goal11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 12
  13. 13. Your Mobile Mission 1. Secure corporate data • During and post employment • Theft and device loss 2. Maximize ROI 3. Innovate for new business opportunitie11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 13
  14. 14. But there are rules! 11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 14
  15. 15. Mobile Strategy Rule #1 “When is my device1. Do no harm! no longer my device?” - BYOD User with MDM • Don’t wipe a user’s device • Don’t withhold email as punishment • Don’t have access to personal content (pictures, contacts, etc.) • Don’t disable device features11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 15
  16. 16. Mobile Strategy Rule #2 2. Be invisiblemuch as possible) (as• Let users use the native OS experience (mail, calendar, contacts)• Don’t add too many hoops to jump through… they will work around them• Provide native corporate apps for corporate systems (sales, HR, etc) 11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 16
  17. 17. Mobile Strategy Rule #3 3. Protect the endpoint The cost of the phone? $600 The cost of the data in apps? Priceless. “We’re in the data security business, not the device management & tracking business” -Ed, VP of Mobility11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 17
  18. 18. Mobile Strategy Rule #4 Don’t touch the code. Required SDK = FAIL11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 18
  19. 19. Secret to pulling off the Mission Stop worrying about the device; pay attention to the lifecycle of the apps11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 19
  20. 20. App Lifecycle Strategy Acquiring Apps Understanding App behavior Securing mobile apps Managing all aspects Deploying Apps MAM11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 20
  21. 21. Mission Success for Security! 1. Devices come and go, but Apps live forever, so secure it once 2. Know your apps inside & out before deploying 3. Use an App-level VPN (it’s invisible) • Secure connection between the enterprise network and app • Doesn’t let other traffic (& malware) onto the enterprise network 4. Protect the data BEFORE it’s lost/stolen with app- level encryption & pass-code11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 21
  22. 22. Mission Success for ROI 1. Keep IT overhead costs down for support and management. 2. User adoption of apps = higher ROI 3. Self service is a win-win 4. Cloud-based solutions keeps CapEx low 5. Keep IT focused on strategic initiatives11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 22
  23. 23. Mission Success for Innovation 1. Build amazing enterprise apps! 2. Take advantage of device HW capabilities 3. Utilize new data types like geo-location 4. Think like a consumer app, secure like an enterprise app 5. Build an internal mobile community who can provide ideas and feedback11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 23
  24. 24. Your Mobile Mission1. Secure corporate data2. Maximize ROI3. Innovate for new business opportunitiesObey the Rules1. Do no harm2. Be invisible3. Protect the endpoint4. Don’t touch the code 11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 24
  25. 25. Q&A #MAMwebinar11/28/2012 This content is copyright of © Apperian 2012. All rights reserved. 25

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