Controlling the Uncontrollable: Managing the Rise of BYOD in the Enterprise

Apperian Overview Rise of BYOD in the Enterprise Chuck Goldman Founder and CSO

About Apperian Leading cloud-based mobile applicationmanagement platform for the enterprise.

We Drive Mobile ROI Cloud ✦  Instant deployment with no cap-ex Platform ✦  MAM Bus to provide a full suite of technology for everything from SDK to device Security ✦  IT policy control for BYO devices with end user satisfaction and higher adoption - MDM optional!

Shifting mobile market $6.6B market forrester 75.5% of US workforce mobile in 13 500k iOSx Apps, 3 Billion iPad 400k Android Apps Apps downloaded 66% of US jobs 6.8 Million require PC/ devices activated Internet on Christmas 11 18 Billion iOSx App downloads iPad $3B paid to app developers by Android Apple Windows iPhone Blackberry Mobile 2015 Users

Shifting enterprise Devices! $6.6B Corporate Issued Bring-Your-Own-Device market forrester (BYOD) 70% surveyed have a BYOD policy 451 Group survey, 2012 2015 Users

Tectonic Plates of the Mobile Enterprise TECTONIC PLATES OF MOBILE ENTERPRISE Remote Management Exec Dashboard Baby Boomers iPad Cloud Web Services Security! Platforms Galore!! MEAP MDM MAM Personal/Work BYOD Consumer Apps

Enterprise Mobile challenges ★  Don t touch my phone! ★  No useful enterprise apps Enterprise ★  No enterprise app Mobile marketplace Ecosystem ★  Difﬁcult to get apps installed ★  Apps & data needs to be secured

Mobile App Management ★  Supports BYOD ★  Focus on users and apps ★  Connect providers with buyers ★  Cloud-based ★  Manage mobile policies

Worker benefits •  Role-based catalogsHighly customizable •  App ratings for dev feedback •  Crowdsourcing for idea curation •  Secure content streaming

IT benefits •  Empowering IT! •  Cloud-based & scalable •  Support for: •  Enterprise SSOBYOD, corporate- owned & kiosk device support

Mobile Management Approaches Mobile App Management Mobile Device Management (MAM) (MDM) Focus Users Devices Managed Apps Device Elements Usage Model Self-Service Centralized Push Worker- or Corporate- Corporate-Owned Best Suited For owned Device Device On-Premise Delivery Cloud-based (typically) Strictly Conﬁdential 11

Public vs. Private App Store Private, branded App Store iTunes and Android App Stores Enterprise •  Searching within 500K Apps •  Secure, branded catalog •  Requires public account •  In-house custom apps •  Device-by-device install •  Multi-device, multi-app install •  Manual update process •  Self-service or IT push updates •  No app & data disablement •  Identity-based provisioning •  No management ability •  Reporting/Analytics Strictly Conﬁdential 12

EnterpriseApplicationServicesenvironment

apperian EASE

apperian marketplace •  Showcase for custom enterprise apps •  Apperian & 3rd party apps •  One-click publish into EASE •  Mobile app lifecycle automation

Apperian Client Services •  Integration team for EASE and Marketplace Apps •  Apps in days or weeks not months •  60+ Enterprise Apps designed, built & deployed Analysis Security Mobile Strategy Location Awareness External Accessories Integration with Backend Systems Event Driven Analytics Imaging / Scanning Augmented Reality Provisioning Deployment Support

Apperian Epicenter Epicenter - The First Social Corporate Directory Leverage internal social networking Visually navigate your organization Location Aware Content Find the right people with the right skills Collaborate with key players to solve problems Strictly Conﬁdential

policy-wrapApp

GEOFENCING API Enterprise SDK Location-based Content App Authentication App Availability App Lock App Delete Admin based/Dynamic All based on Core LocationGeofencing - Location Metadata makes Enterprise Data Smarter! 11"

Bottom line •  Enterprise Mobility Market in ﬂux, BYOD is disrupter •  Current MDM/MAM/DIY only solve pieces of the puzzle •  Apperian s vision is to bring it all together •  Complete app lifecycle management •  For workers, IT & app providers •  Cloud solution is proven •  Our success is measured by our customer s success Strictly Conﬁdential 20

Thank You! cgoldman@apperian.com

Controlling the Uncontrollable - Managing the Rise of BYOD in the Enterprise With Apperian and Verivo Software April 25, 2012

Building Apps with BYOD in Mind Christopher P Willis Chief Marketing Officer Verivo Software, Inc. 2

Introducing Verivo Software The Enterprise Mobility Company • Focused on accelerating business results for our customers • 2011 a record year: - Customer-base increased by 40%+ - Revenue run rate increased by 50%+ - Employee base increased by 55%+ • Hundreds of customers globally across many industries • Worldwide ecosystem of sales & services partners 3

Own Your Mobility • Verivo’s enterprise mobility platform allows you to: - Design and build apps much faster - Deploy apps simultaneously across multiple device types - Centralize the management of deployed apps - Implement updates to apps with agility 4

The Verivo Platform Advantage • Rapidly build, deploy manage and update native mobile applications for multiple device types • No specialized programming expertise required • Robust enterprise solution: unlimited data integration, unmatched security, performance monitoring. • Lowest total cost of ownership • Value-based pricing model makes mobility affordable • Industry-proven solution: 10+ years developing enterprise, B2B, and B2C mobile applications across a wide range of industries

Enterprise Mobility - The Past Was Easy Then • One device to rule them all… BlackBerry • All enterprise apps were built for BlackBerry devices • One security and management infrastructure: BES Today • Devices are flowing into the enterprise from everywhere • Building for only “supported” smartphones means unsupported users • Building apps for each device type is costly, with a high percentage of rework required 6

The New World of Mobility Requires Agility The New World of Mobility • 70% of devices used in business are purchased by users • In May 2011, there were 45 devices released on 4 different operating systems. Use Case: Knowledge Workers (Information as needed, when needed, where needed) Requirements: Rapidly Changing Strategy: Agile § Focus on tasks that make an immediate impact § Develop and deploy the app § Rapid feedback and learning how to improve the app § Rapidly deploy improvements § Continuous, rapid improvement of the app

What are your options for developing mobile apps? Native AppMethod: Custom DevelopmentApp Rich experience, device specific featuresAdvantages Highest performance for graphics intensive apps (gaming)Time to SlowMarketProgramming Objective C, .NETExpertise CF, C#, J2MEAgility LowCross-device Months supportMake/Deploy Months ChangesTotal Cost of High Ownership

What are your options for developing mobile apps? Native App Web AppMethod: Custom Custom Development DevelopmentApp Rich experience, Lowest common device specific denominator features experienceAdvantages Highest performance “Long-tail” device for graphics intensive support apps (gaming)Time to Slow FastMarketProgramming Objective C, .NET HTML, JavaScript,Expertise CF, C#, J2ME CSS3Agility Low ModerateCross-device Months Months supportMake/Deploy Months Weeks ChangesTotal Cost of High Low Ownership

What are your options for developing mobile apps? Native App Native App Web AppMethod: Custom Code Generation Custom Development Platform DevelopmentApp Rich experience, Rich experience, Lowest common device specific device specific denominator features features experienceAdvantages Highest performance Highest performance “Long-tail” device for graphics intensive for graphics intensive support apps (gaming) apps (gaming)Time to Slow Moderate FastMarketProgramming Objective C, .NET Objective C, .NET CF, HTML, JavaScript,Expertise CF, C#, J2ME C#, J2ME CSS3Agility Low Low ModerateCross-device Months Months Months supportMake/Deploy Months Months Weeks ChangesTotal Cost of High High Low Ownership

Key Needs in Mobile App Development Multi-Device Support Back-End System Integration • Develop rich, native apps once • Integrate with any legacy, industry and run them on all smart phone standard, or external system. and tablets. • Read/Write/Update access to data • Support device-specific feature • Data security: data encryption, user- superset, not least common denominator level security Mobile Mobile Development Expertise Enterprise Requirements Enterprise Application • User authentication & authorization • Mobile app requirements definition Platform • Mobile app design • Offline access & synchronization • Specialized programming skills • Localized language support • Performance & usage monitoring • Mobile app deployment

What are your options for developing mobile apps? Native App Verivo: Native App Native App Web AppMethod: Custom Agile Development Code Generation Custom Development Platform Platform DevelopmentApp Rich experience, Rich experience, Rich experience, Lowest common device specific device specific device specific denominator features features features experienceAdvantages Highest performance Agility: build, deploy & Highest performance “Long-tail” device for graphics intensive update across all for graphics intensive support apps (gaming) devices rapidly apps (gaming)Time to Slow Fast Moderate FastMarketProgramming Objective C, .NET None (programming Objective C, .NET CF, HTML, JavaScript,Expertise CF, C#, J2ME and scripting optional) C#, J2ME CSS3Agility Low High Low ModerateCross-device Months Weeks Months Months supportMake/Deploy Months Less than one day Months Weeks ChangesTotal Cost of High Low High Low Ownership

The Only Agile Mobile App Development Platform - Verivo Source Coding Challenges The Verivo Platform

Next Steps • Learn more about building secure mobile apps using the Verivo platform. Contact us. • See a detailed demonstration of the Verivo platform in our next technical webinar May 10th: Verivo.com/resources/upcoming- webinars • Next Webinar: Mobile CRM Best Practices, Guest Speaker: William Band, Forrester Research, May 3rd • Meet the Verivo team at BlackBerry World 2012, May 1-3 in Orlando Florida. Schedule a meeting: info@verivo.com • Learn more about Verivo at www.verivo.com • Learn more about Apperian at www.apperian.com 14

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Controlling the Uncontrollable: Managing the Rise of BYOD in the Enterprise

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