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Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
Building & Managing The Lifecycle of Mobile Apps For The Enterprise
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Building & Managing The Lifecycle of Mobile Apps For The Enterprise

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This presentation covers the various options for creating mobile apps for iOS as well as other popular platforms including Android. The landscape is changing quickly, so we'll review everything from …

This presentation covers the various options for creating mobile apps for iOS as well as other popular platforms including Android. The landscape is changing quickly, so we'll review everything from HTML5 web-only apps, cross-platform development tools, HTML-enabled "hybrid" apps, all the way to the full native XCode environment.

We'll cover best practices for managing the mobile app lifecycle from design, beta, rollout, update management, to retirement. We'll also see a demonstration of how to deploy and manage mobile apps in an "enterprise" or corporate environment for iOS and Android.

Originally presented at the Southland Mobile App Creators (SMAC) meeting November 9, 2011.

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  • 1. Building & Managing The Lifecycle of Mobile Apps For The Enterprise Cimarron Buser! VP, Product Marketing!! Apperian, Inc.! cbuser@apperian.com! The information and images contained in this document are of a proprietary and confidential nature.The disclosure, duplication, use in whole, or use in part, of the document for any purposes other thanclient evaluation without the written permission of Apperian, Inc. is strictly prohibited.© Apperian, Inc. 2010. All Rights Reserved.! 2011.
  • 2. This WebinarFor Southland Mobile App CreatorsTwitter: @Apperian @SouthlandMACDirect Messages: “Chat Box” in Webinar SessionOr Shout Out Page! 2!
  • 3. A myriad of mobile app development choices Page! 3!
  • 4. Cross-Platform vs Functionality HTML Website “Holy Grail ??” HTML+Mobile CSS Kurogu Kinvey MobiFlex Antenna Stackmob/Heroku Webalo Pyxis Phonesai SAP Red Foundry Multi-Platform Support PhoneGap AppCelerator Mono RhoMobile Android SDK Feature Phones (AD 2005) Windows Mobile SDK Xcode (IOS) Functionality Page! 4!
  • 5. Religious Wars Page! 5!
  • 6. Religious Wars I: HTML5 vs “Native” Source: http://www.html5rocks.com/en/mobile/nativedebate.html Page! 6!
  • 7. Religious Wars II: AppCelerator vs PhoneGap Source: http://mobile.dzone.com/news/appcelerator-titanium-vs Page! 7!
  • 8. Fragmentation Page! 8!
  • 9. Platform Fragmentation•  iOS!•  Android (Froyo, Gingerbread, Honeycomb)!•  BlackBerry!•  Windows Phone 7!•  webOS?! Page! 9!
  • 10. Device Fragmentation•  130+ Android handsets!•  100+ Tablets announced!•  Sizes range from “postage stamp” to “wall”!•  Screen resolution has become an issue! Page! 10!
  • 11. Even Apple …•  iPhone 2G, 3G, 3GS!•  iPhone 4!•  iPhone 4S!•  iPod Touch 1st, 2nd, 3rd, 4th gen!•  iPad!•  iPad 2! Page! 11!
  • 12. Device Differences•  Camera or not?! •  Screen size!•  Multitasking or not?! •  Pixel density!•  3G or not?! •  Storage capacity!•  GPS or not?! •  Memory limit!•  Gyro or not?! •  Processor speed! Page! 12!
  • 13. Development Options•  Native apps!•  Web apps!•  Hybrid apps! Page! 13!
  • 14. Native Apps•  Highest level of polish!•  Difficult to keep cross-platform code in sync!•  Expensive and difficult to hire talent!•  Distributed through public app store or private app catalog! Page! 14!
  • 15. Web Apps•  Reaches largest market! •  But not on iTunes or Android Market!•  Single codebase!•  Distributed on the web!•  Can’t access device hardware! Page! 15!
  • 16. Hybrid Apps•  Bundle Web resources in a native wrapper!•  Access network resources with Ajax!•  Progressive enhancement applies!•  Distribute through public app store or private app catalog! Page! 16!
  • 17. Deploying and managing“enterprise” apps Page! 17!
  • 18. Deploying and Managing Enterprise Apps   The business to employee challenge   The mobile app lifecycle   Examples of app deployments Page! 18!
  • 19. The business-to-employee challenge Page! 19!
  • 20. The Business to Employee Challenge UsersWhy can t you ITmake business How do Iapps like this? deploy and Dev manage Where do Apps? I start?•  Consumerization of IT •  Need a solution now!•  Single personal/work device •  Security is still #1•  Increased mobility •  Need starter apps •  Mobilize workforce with minimum support cost •  Little “Apple” or “Android” experience •  Need ability to create “secure apps” and get reporting •  Mobile SDKs not built for enterprise Page! 20!
  • 21. Public “Stores” vs Private “App Catalogs”iTunes App Store or Google Market   Consumer app focus   Apps and updates are “optional”   iTunes or Gmail account basedvs. “App Catalog” approach   Enterprise “in-house” app focus   Apps and updates “mandatory”   Corporate directory authenticated Page! 21! Page!
  • 22. The mobile app lifecycle Page! 22!
  • 23. Mobile Application Management Approach Application Lifecycle Create Deploy Manage Developers IT Staff IT Business Staff  Beta testing   Configuration   Management dashboards  Version rollouts   App provisioning   App Catalog for users decommissioning  Feedback to developers   Reporting Tracking from users   User management   Application ratings  “Enterprise” extensions   Help desk integration required Page! 23!
  • 24. Examples of app deployments Page! 24!
  • 25. Increase internal adoption of key sales apps helped Fortune 100 Technology Company  Dramatically improved adoption of key internal apps  Reduces time to close sale from days to minutes  Used EASE system as key sales tool Page! 25!
  • 26. Deploy game-changing retail app worldwide helped  Increase revenue by 300% at counters  Roll out 20,000 iPads  Deliver a solution world- wide zero local IT touch  Save $2.5MM+ per year in direct IT costs Page! 26!
  • 27. About Apperian Backed by top-tier venture firms Award winning product Company to Watch 2011 Product Finalist Experienced team Strong customer base Page! 27!
  • 28. Thank you! Page! 28!

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