AppCircus Academy Keynote BlueVia

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AppCircus Academy Keynote BlueVia - Network as a Service: plataforma BlueVia

Gracias a Antonio José López Navarro, Product Manager dentro de la plataforma de desarrolladores de BlueVia.

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AppCircus Academy Keynote BlueVia

  1. 1. An introduction to BlueVia
  2. 2. What is BlueVia?BlueVia is the new global developer platform from Telefonica that helpsdevelopers take apps, web services, and ideas to market.BlueVia is built on four founding principles: Scale Tools Business Models Path to Market
  3. 3. Telco ReinventedBlueVia exposes previously hidden Telco capabilities in a simple, but powerfulway. Web standards: OAuth, REST Zero financial risk to the developer Low friction, plug & play
  4. 4. What can BlueVia do for you?Frictionless access to Telefonica’s assets & customers: New tools New channels New customers New partnerships New revenue
  5. 5. How do developers make money?BlueVia offers ground breaking, zero risk, business models for developers: 70% of app sales 70 % 70% of subscription payments 10 % 50% of advertising revenue 50 % €€€ 20% of SMS MO and 10% of SMS MT messaging traffic 20% of MMS MO and 10% of MMS MT messaging trafficMix & match models to create multiple revenue streams
  6. 6. Our development environments
  7. 7. SMS API What is it? Features •A RESTful API using •Send to single or multiple OAuth authentication customers •Send & receive domestic •Poll to check delivery SMS messages status Business Model Visit bluevia.com for API documentation •10% of MT traffic and video tutorials •20% of MO traffic •Revenue share coming soon in Spain and Colombia
  8. 8. MMS APIWhat is it? Features•A RESTful API using •Send to single or multipleOAuth authentication customers•Send & receive domestic •Poll to check deliveryMMS messages status Business Model Visit bluevia.com for API documentation •10% of MT traffic and video tutorials •20% of MO traffic •Revenue share coming soon in Spain and Colombia
  9. 9. Advertising API What is it? Features •A RESTful API using •Images & text adapted to OAuth authentication mobile device (User Agent) •Insert in app advertising in •Use keywords to increase image or text formats relevancy •Set your own content policy for adult advertisers Visit bluevia.com for API documentation and video tutorials Business Model •50% of ad revenue
  10. 10. User Context API What is it? Features •A RESTful API using •User account information, OAuth authentication inc parental controls •Gain insight into your •Network connection status users (speed, apn, etc) •Real time context •User device information & capabilities Visit bluevia.com for API documentation and video tutorials Business Model •Free to use, no revenue share
  11. 11. Location API What is it? Features •A RESTful API using •Query customer’s OAuth authentication longitude, latitude, altitude, •Locate mobile users in accuracy and timestamp real time •Mash up with other mapping and POI API’s Visit bluevia.com for API documentation and video tutorials Business Model •Free to use, no revenue share
  12. 12. Payment API What is it? Features •A powerful payment API •Quickly setup in App powered by Boku payments •Monitise your App with micro-transactions •Simplifies the transaction process for you and the Visit bluevia.com for consumer API documentation and video tutorials Business Model •TBC
  13. 13. SDK’s Features Current Languages •Wrappers for your preferred language • Code snippets •Open source GNU Lesser General Public License v3 Visit bluevia.com for SDK documentation & to request new languages
  14. 14. Integrated App Store publication What is it? Features •Seamless publication into •Control which store you Movistar & O2 Apps stores publish into •App accreditation included •Select your own retail price (€25 per submission) •Configure API business models Visit bluevia.com for Business Model documentation and video tutorials •70% of app sales
  15. 15. BlueVia Connect OAuth Management •All services using the BlueVia API’s need a one time end user authorisation •All user management is handled via the BlueVia Connect site: https://connect.bluevia.com
  16. 16. We are not trying to do this aloneCollaboration is core to BlueVia’s success.
  17. 17. To get started… Sign up on www.bluevia.com Follow us on Twitter @bluevia Follow our blog http://blog.bluevia.com Come and talk to us at an event

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