Where are you in your mobile maturity …    and where do you want to be?               February 2, 2012
Today’s Presenter                           Michael J. King                      Principal Mobile Strategist              ...
Ask Questions!•  Type questions into the   questions box in the   GoToWebinar control panel•  Engineers are standing by to...
“By 2015, 70% of yourcustomer interactions will originate from a mobile        device .”        Gartner 2011
Agenda:•  What is the Mobile Maturity Model•  How can you use it•  What your position with the model means for:   Applicat...
The Mobile Maturity Model
Phase One Exploration
Exploration PrioritiesUnderstanding the audience, both devices anddemographicsImpact of mobile devices on infrastructureUn...
Phase Two, Acceleration
Acceleration PrioritiesIntegration of new services and data sources into theexisting application/sUnderstanding of how use...
Phase Three Innovation
Innovation PrioritiesDiving deep into those user interactions to discover newservice opportunitiesDiscovering which cloud ...
ConclusionsYour position on the maturity model should dictateyour expectations of the application/s you buildYour technolo...
Ask Questions!•  Type questions into the   questions box in the   GoToWebinar control panel•  Engineers are standing by to...
Appcelerator Leadership and Awards  2011 Magic Quadrant  for Mobile Consumer  Application Platforms:        Visionary     ...
Where are you in your mobile maturity … and where do you want to be?
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Where are you in your mobile maturity … and where do you want to be?

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Where are you in your mobile maturity … and where do you want to be?

  1. 1. Where are you in your mobile maturity … and where do you want to be? February 2, 2012
  2. 2. Today’s Presenter Michael J. King Principal Mobile Strategist Appcelerator, Inc. Blog:  www.appcelerant.com Twitter:  @mobiledatamike
  3. 3. Ask Questions!•  Type questions into the questions box in the GoToWebinar control panel•  Engineers are standing by to reply personally to your questions•  General Q&A at end of presentation
  4. 4. “By 2015, 70% of yourcustomer interactions will originate from a mobile device .” Gartner 2011
  5. 5. Agenda:•  What is the Mobile Maturity Model•  How can you use it•  What your position with the model means for: Application Sourcing, Technology Choices, and Audience.•  Questions?
  6. 6. The Mobile Maturity Model
  7. 7. Phase One Exploration
  8. 8. Exploration PrioritiesUnderstanding the audience, both devices anddemographicsImpact of mobile devices on infrastructureUnderstanding of support requirements and training
  9. 9. Phase Two, Acceleration
  10. 10. Acceleration PrioritiesIntegration of new services and data sources into theexisting application/sUnderstanding of how users are discovering andusing the applicationsExpanding the audience of devices, operationsystems, and interactions
  11. 11. Phase Three Innovation
  12. 12. Innovation PrioritiesDiving deep into those user interactions to discover newservice opportunitiesDiscovering which cloud services align with audience andapplication requirementsRapid iteration and application redevelopmentData and information flows back from the application tothe enterprise
  13. 13. ConclusionsYour position on the maturity model should dictateyour expectations of the application/s you buildYour technology and application sourcing decisionsshould be based on that position as well, not allenterprises will reach the end phaseThe model is flexible and should apply to bothcustomer as well as employee mobile applications
  14. 14. Ask Questions!•  Type questions into the questions box in the GoToWebinar control panel•  Engineers are standing by to reply personally to your questions•  General Q&A at end of presentation
  15. 15. Appcelerator Leadership and Awards 2011 Magic Quadrant for Mobile Consumer Application Platforms: Visionary “Best Developer Tool”Best Mobile Platform Finalist 50 Most Innovative 100 Top Private Productivity Award Companies in Apple’s Companies Ecosystem
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