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Introducing TitaniumCommNexus San DiegoApril 22, 2010
Jeff Haynie @jhaynie http://blog.jeffhaynie.usSerial Entrepreneur & Silicon Valley geekCo-founder and CEO, AppceleratorAll around good guy
We enable web developersto quickly create and commercializenative mobile, desktop & tablet applications.
Overview> Founded in 2006> $4.1M Series A Summer of 2008> 18 Employees Headquarters in Mountain View, CA> Milestones Launched Titanium Desktop - 12/08 Launched Titanium Mobile - 6/09 Launched Titanium Tablet - 3/10
2013:Mobile will be 40% of all internet traffic. Web MobileSource: eMarketer. June 2009
Because…“Native apps leverage the relationshipbetween the user and the device in a waymobile web apps simply can’t.” (Mobile Marketer)
That’s Great! But…“Most apps take at least six months of full-time workand cost between $20,000 and $150,000 to develop.” (Forrester Research)
And…“Android will overtake Blackberry and iPhone by 2012” (Gartner)
Top Smartphone PlayersApple Android Blackberry • Very fast growing - will • Large enterprise• Large consumer appeal appeal - pervasive in surpass Apple this year• Advanced phone features workplace and mobile • Many different devices and workforce• iPhone Apps also function form factors on iPod Touch • Phones are a • Open Source and open generation behind• Over 30 Million devices in ecosystem technologically circulation • Worldwide penetration - • Semi-closed• Closed ecosystem emerging markets ecosystem 10
And… Windows, Nokia, Palm, Samsung (Handsets)Google is entering multi-screen market with Tablets, TVs Vudu was acquired by Walmart for Web-connected TV
Multi-modal world BILLIONS of different devices with:✓ form factors✓ screen sizes✓ input/output devices✓ information exchange capabilities
What about the browser? Browsers are evolving ✓ HTML5 in progress ✓ Lots of innovation Safari, Chrome, Firefox, Opera ✓ Devices features are exploding ✓ Patents ✓ No innovation happens in Standards Committees (W3C, IETF)
Solution: Appcelerator Titanium Use web technologies to build native apps Mobile Desktop NetbooksWeb Developers Tablets Appcelerator Titanium Set-top Boxes Users
Product Offering AppceleratorTitanium Mobile Titanium Desktop NetworkDevelop Native iPhone, Build Desktop apps that can Cloud services used forAndroid, and iPad apps with be deployed with one code testing, packaging,full access to each device’s base on the PC, Mac, or distribution, andAPIs. Linux platforms. analytics.
Full-Featured Development… Native User Experience Multimedia Native performance + Native UI Camera, video camera, streaming / (tables, animations, gestures, etc). device audio/video Location-based Services Analytics Augmented reality, geo-location, Camera, video camera, native image compass, native maps viewers, streaming or device audio/ video Social Sharing Authenticated access to Facebook, Extensibility Twitter, Yahoo YQL. Native email/ Add any native Obj. C (iPhone) or address book. Java (Android) module into Titanium Data Development Tools Access online / device data, Create, test, and publish your app embedded SQL database, filesystem, web services
…Made Really Easy Ti.UI.showCamera(callback) Ti.Media.createSound() Ti.Map.createMap()Btw: Streaming audio in Obj.C (iPhone) = 2,000 lines of code (and that’s generous)
Value PropositionBuild a Native AppNative performance + native user interface + native featuresReduce development costs by 80%At least 5x faster to build native apps with web technologies.Use the team you have todayAlternatives? Retool. Sub-contract. Do nothing.Build cross-platformGet ready for iPad, Android, Netbooks, Kiosks, digital signage, etc.Measure resultsMobile apps are an extension of your web campaigns.
Work the way you workOpen SourceActive developer base, Apache licensed, GithubCommercial Licensing, Support, AnalyticsProfessional and Enterprise subscriptions for businesses building on Titanium.Global Partner ProgramGreat for ISV and SIs wanting to add mobile, desktop, tablet to their offerings.Large Community38K+ Titanium Developers worldwide
Symantic PressProblem: Solution:After spending thousands Symantec Press builtof dollars on Obj-C PartsFinder ondevelopment, the Titanium in 60 hours.application didn’tperform the way wewanted it to.” Result:Opportunity: “We cut out 80% of our development time,Enable dealers and end which allowed us tousers to search for focus on valuemillions of auto parts creation.”that are available intheir area at discountedprices. 21
ScoutmobOpportunity: Solution:Enable time-sensitive hot Scoutmob built a nativedeals with push app in 2 weeks.notifications,geolocation, with theconvenience of theirmobile phone Result: “By using Titanium, weProblem: were able to get a high- quality, location-basedHow to create hyper- app to our first marketlocation promotions in quickly.real-time
TraduiOpportunity: Solution:Translate Creole 3 days to get an iPhone andEnglish for Haiti aid Android app out the door.workers. Result:Problem: “We started developing it onOne weekend to get an Saturday and finished onapp defined, built, and Monday for both iPhone andshipped to meet time- Android. Without Titanium,pressed deadline. we would not have been able to get it done.” As seen on:
Engagehttp://www.appcelerator.comhttp://github.com/appcelerator@appcelerator#titanium_app on email@example.com@jhaynie 24