With more than 1.5 million developers worldwide, Appcelerator's ecosystem is a key part of its developers' success. Nolan Wright, Appcelerator's CTO, will discuss how ISVs like PayPal and Box.net are adding great fuel to the Titanium development fire with new capabilities and resources for mobile developers. Nolan Wright, Co-founder and CTO, leads engineering and product management at Appcelerator.

1. Appcelerator's World-Class Ecosystem
Nolan Wright

2. Started in Atlanta
Things you Appcelerator – the name
may not know Initial dress code: pajamas
First office: shoebox
Bootstrapped first 24 months
First raise: $0 - $2,000/month
I love IKEA

3. Web vs. Mobile Evolution

4. Web vs. Mobile Evolution

5. Titanium Integrated Mobile Platform

6. 1. Platform Support
Product Update
2. Platform Quality
3. Developer Experience
4. Ecosystem

7. 1. Platform Support

8. HTML5 vs. Native

9. HTML5 & Native

10. Same Titanium API
Mobile Web SDK
Beta in 1.8
November 2011 Studio Integration
Produces Mobile Web Site

13. Opening
New
Doors
for
You
The
Developer
Opportunity
with
Barnes
&
Noble

14. World’s
2M+
unique
1,300+
retail
largest
Ctles
sold
each
outlets
in
bookstore
year
50
states

15. Passionate
Voracious
Prolific
Social

16. Showing
you
the
money
Millions
“Working
with
the
B&N
Nook
Top-­‐selling
of
apps
gross
$100K
Developer
Team
has
been
a
wonderful
experience
and
downloads
amazing
income
opportunity.”
Drawing
just
weeks
Darren
Murtha,
CEO,
Murtha
Design
Inc.
Pad
in
first
30
aUer
launch
days
“Sales
have
been
very
good
compared
to
other
stores.
A
lot
of
other
stores
we
Aces
Jewel
get
buried
in
thousands
(or
hundreds
of
Hunt
thousands)
of
apps,
many
of
them
poorly
built....which
makes
discoverability
very
Pocket
difficult
while
causing
casual
customers
to
Ant
be
disappointed
and
apprehensive
because
of
bad
experiences
with
poor
soUware.”
Aces
Keith
Pichelman,
Co-­‐founder
and
Bubble
CEO,
Concrete
So>ware,
Inc.
Popper

17. Get
Coding:
h]ps://nookdeveloper.barnesandnoble.com
Get
Social:
@NOOKDeveloper
Let’s
change
the
future
of
reading
together
Sign
up
now!

19. 2. Platform Quality
Performance, Parity & Stability

20. 230
Bug Fixes
Mobile SDK 1.8
November 2011
35
New APIs
30
Parity Fixes
Mobile Web – Beta
iOS 5 Support

21. V8 for Android
Q4 2011
15x 2x

22. Layout API
Q4 2011

23. 3. Developer Experience

24. Developer Experience
Titanium Studio • Environment detection
Q4 2011 • App templates
• Debugger Improvements

25. Declarative UI
Q1 2012

26. API Parity
API Documentation
On-going
Improvements Updated Guides
Best Practices Guide
More Blogging
Community Support

27. 4. Ecosystem

28. Cloud Integration
Titanium Studio
Q4 2011 • Enterprise App Store
• RedHat’s OpenShift PaaS

31. Scaling Mobile
Back-ends in the Cloud
with OpenShift
Issac Roth
PaaS Master, OpenShift

32. Platform-as-a-Service

33. Why use a PaaS
RAPID DEPLOYMENT PAY-AS-YOU-GROW
FOCUS ON THE APP
ELASTIC SCALING NOT THE INFRASTRUCTURE

34. OpenShift Platform: all without lock-in
FRONT ENDS LANGUAGES FRAMEWORKS DATA SERVICES
WEB JAVA CDI & JAVA EE MYSQL
MOBILE WEB PYTHON SPRING MONGODB
IOS RUBY TURBOGEARS MEMCACHE
ANDROID PHP DJANGO MEMBASE
PERL JSF/RICH FACES AMQP
SEAM DELTACLOUD
JOOMLA SIMPLECLOUD
SYMFONY JCLOUDS
RAILS
SINATRA
ZEND FRAMEWORK
ETC…

35. Architecture
CERTIFIED
CLOUD
PROVIDER
CLI
REST API CERTIFIED
CLOUD
PROVIDER
WEB UI

36. Get started for free, pay as you scale

37. Next
Steps
l Sign
up
–
It's
Free
as
in
Beer!
– openshiN.com
-­‐
click
“Try
it!”
l Need
Help?
l IRC:
freenode
#openshiN
l Forums:
hUp://www.redhat.com/openshiN/
forums
l Email:
openshiN@redhat.com

38. appcelerator.com/red-­‐hat-­‐openshiN

40. Announcing…

41. Open Mobile Marketplace

42. What
A place to buy and sell value-added
assets related to the Titanium
platform
Open Mobile
Marketplace Who
• Developers
• ISVs
• Appcelerator
Model
• 70-30% split
• Set your own price (even free)
• Self-service
• a la carte purchasing

43. Appcelerator
AirPrint Barcode
50+ Charts
GameKit
Compression
In-app Purchasing
Modules, Design Elements, OpenGL PageFlip
App Templates QuickLook TVOut
Styled Label SMS
Box2D
ISVs
Bump Magtek
PayPal Urban Airship
Box.net Millenial Media
Twilio GetGlue
AdMob Flurry

55. marketplace.appcelerator.com

58. Mobile Payments

59. Mobile
payments
is
happening
NOW
PayPal
Mobile
Payment
Volume
($M)
~7500
4000
~3000
750
24
140
2008
2009
2010
2011
2012
2013

60. How
PayPal
powers
mobile
payments
Native Mobile web
applications
Titanium +
Mobile Express
Commerce
Checkout
Libraries and SDKs
In-­‐app
payments
Browser
payments

61. Tap,
Tap,
Done.
Minimal
steps
for
easier
shopping

62. Partners
are
seeing
strong
results
PayPal
drives
higher
mobile
sales
Testing Validates Impact
Conversion Lift: Over 30% increase in
Conversion (turning browsers to buyers)
Sales Lift: Double digit sales lift
Huge Relevance: Over 30% increase in
Conversion (turning browsers to buyers)
“The largest benefit to offering (PayPal Mobile) is to streamline the checkout
process and offer a more simplistic view catered to one’s mobile device…”
– Neel Grover, President and CEO, BUY.COM

63. Get
the
details
and
start
coding
MoneZze
Your
Mobile
Apps
Using
• When:
Monday,
5:20pm
• Place:
Breakout
B
• Speaker:
Srikanth
Nandiraju

65. 2012 Roadmap

67. Judging at 4:30pm tomorrow
CRITERIA
Depth of integration with Titanium APIs such as native user interface
elements, social networking or geo-location.
Use of advanced Titanium APIs like push notifications, in-app
purchasing or barcode scanning.
Utility: Is the application useful to a consumer or business person?
User Experience: Is the application easy to use?
Is it graphically appealing?
Level of Innovation: Is the application unique and innovative?
Does it bring new functionality to mobile devices?

68. Judges
Nolan Wright Appcelerator
Tony Guntharp Appcelerator
Praveen Alavilli PayPal
David Carroll Salesforce
Vispi Daver Sierra Ventures
Ryan Floyd Storm Ventures
Jolie O’Dell Venturebeat

69. Getting Started
Team up or go it alone
Register online at
appcelerator.com/hackathon-registration
Get your Hackathon t-shirt in the foyer
Full rules and FAQs are available at codestrong.com
Start hacking!

70. $10,000
FIRST PRIZE
$2,500
SECOND PRIZE
$1,000
THIRD PRIZE
Top Five Apps will receive
Barnes & Noble NOOK Tablets!