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Nolan Wright: Appcelerator's World-Class Ecosystem

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With more than 1.5 million developers worldwide, Appcelerator's ecosystem is a key part of its developers' success. Nolan Wright, Appcelerator's CTO, will discuss how ISVs like PayPal and Box.net are …

With more than 1.5 million developers worldwide, Appcelerator's ecosystem is a key part of its developers' success. Nolan Wright, Appcelerator's CTO, will discuss how ISVs like PayPal and Box.net are adding great fuel to the Titanium development fire with new capabilities and resources for mobile developers.

Nolan Wright, Co-founder and CTO, leads engineering and product management at Appcelerator.

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  • 1. Appcelerators World-Class Ecosystem Nolan Wright
  • 2. Started in AtlantaThings you Appcelerator – the namemay not know Initial dress code: pajamas First office: shoebox Bootstrapped first 24 months First raise: $0 - $2,000/month I love IKEA
  • 3. Web vs. Mobile Evolution
  • 4. Web vs. Mobile Evolution
  • 5. Titanium Integrated Mobile Platform
  • 6. 1.  Platform SupportProduct Update 2.  Platform Quality 3.  Developer Experience 4.  Ecosystem
  • 7. 1. Platform Support
  • 8. HTML5 vs. Native
  • 9. HTML5 & Native
  • 10. Same Titanium APIMobile Web SDK Beta in 1.8 November 2011 Studio Integration Produces Mobile Web Site
  • 11. Opening  New  Doors  for  You  The  Developer  Opportunity   with  Barnes  &  Noble  
  • 12. World’s   2M+  unique   1,300+  retail  largest   Ctles  sold  each   outlets  in  bookstore   year   50  states  
  • 13. Passionate  Voracious  Prolific  Social  
  • 14. Showing  you  the   money  Millions   “Working  with  the  B&N  Nook   Top-­‐selling  of   apps  gross   $100K   Developer  Team  has  been  a   wonderful  experience  and  downloads   amazing  income  opportunity.”     Drawing    just  weeks   Darren  Murtha,  CEO,  Murtha  Design  Inc.   Pad   in  first  30  aUer  launch   days   “Sales  have  been  very  good  compared   to  other  stores.    A  lot  of  other  stores  we   Aces   Jewel   get  buried  in  thousands  (or  hundreds  of   Hunt   thousands)  of  apps,  many  of  them  poorly   built....which  makes  discoverability  very   Pocket     difficult  while  causing  casual  customers  to   Ant   be  disappointed  and  apprehensive  because   of  bad  experiences  with  poor  soUware.”   Aces    Keith  Pichelman,  Co-­‐founder  and   Bubble    CEO,  Concrete  So>ware,  Inc.     Popper  
  • 15. Get  Coding:  h]ps://nookdeveloper.barnesandnoble.com  Get  Social:  @NOOKDeveloper   Let’s  change  the   future  of  reading   together   Sign  up  now!  
  • 16. 2. Platform Quality Performance, Parity & Stability
  • 17. 230 Bug FixesMobile SDK 1.8 November 2011 35 New APIs 30 Parity Fixes Mobile Web – Beta iOS 5 Support
  • 18. V8 for Android Q4 201115x 2x
  • 19. Layout API Q4 2011
  • 20. 3. Developer Experience
  • 21. Developer ExperienceTitanium Studio •  Environment detection Q4 2011 •  App templates •  Debugger Improvements
  • 22. Declarative UI Q1 2012
  • 23. API Parity API Documentation On-goingImprovements Updated Guides Best Practices Guide More Blogging Community Support
  • 24. 4. Ecosystem
  • 25. Cloud IntegrationTitanium Studio Q4 2011 •  Enterprise App Store •  RedHat’s OpenShift PaaS
  • 26. Scaling MobileBack-ends in the Cloud with OpenShift Issac Roth PaaS Master, OpenShift
  • 27. Platform-as-a-Service
  • 28. Why use a PaaSRAPID DEPLOYMENT PAY-AS-YOU-GROW FOCUS ON THE APP ELASTIC SCALING NOT THE INFRASTRUCTURE
  • 29. OpenShift Platform: all without lock-inFRONT ENDS LANGUAGES FRAMEWORKS DATA SERVICESWEB JAVA CDI & JAVA EE MYSQLMOBILE WEB PYTHON SPRING MONGODBIOS RUBY TURBOGEARS MEMCACHEANDROID PHP DJANGO MEMBASE PERL JSF/RICH FACES AMQP SEAM DELTACLOUD JOOMLA SIMPLECLOUD SYMFONY JCLOUDS RAILS SINATRA ZEND FRAMEWORK ETC…
  • 30. Architecture CERTIFIED CLOUD PROVIDERCLIREST API CERTIFIED CLOUD PROVIDERWEB UI
  • 31. Get started for free, pay as you scale
  • 32. Next  Steps  l  Sign  up  –  Its  Free  as  in  Beer!   –  openshiN.com  -­‐  click  “Try  it!”  l  Need  Help?   l  IRC:    freenode  #openshiN   l  Forums:  hUp://www.redhat.com/openshiN/ forums     l  Email:  openshiN@redhat.com  
  • 33. appcelerator.com/red-­‐hat-­‐openshiN  
  • 34. Announcing…
  • 35. Open Mobile Marketplace
  • 36. What A place to buy and sell value-added assets related to the Titanium platformOpen MobileMarketplace Who •  Developers •  ISVs •  Appcelerator Model •  70-30% split •  Set your own price (even free) •  Self-service •  a la carte purchasing
  • 37. Appcelerator AirPrint Barcode 50+ Charts GameKit Compression In-app PurchasingModules, Design Elements, OpenGL PageFlip App Templates QuickLook TVOut Styled Label SMS Box2D ISVs Bump Magtek PayPal Urban Airship Box.net Millenial Media Twilio GetGlue AdMob Flurry
  • 38. marketplace.appcelerator.com
  • 39. Mobile Payments
  • 40. Mobile  payments  is  happening   NOW   PayPal  Mobile  Payment  Volume  ($M)   ~7500   4000   ~3000   750   24   140  2008   2009   2010   2011   2012   2013  
  • 41. How  PayPal  powers  mobile  payments   Native Mobile web applications Titanium + Mobile Express Commerce Checkout Libraries and SDKs In-­‐app  payments     Browser  payments  
  • 42. Tap,  Tap,  Done.    Minimal  steps  for  easier  shopping  
  • 43. Partners  are  seeing  strong  results     PayPal  drives  higher  mobile  sales   Testing Validates Impact Conversion Lift: Over 30% increase in Conversion (turning browsers to buyers) Sales Lift: Double digit sales lift Huge Relevance: Over 30% increase in Conversion (turning browsers to buyers)“The largest benefit to offering (PayPal Mobile) is to streamline the checkout process and offer a more simplistic view catered to one’s mobile device…” – Neel Grover, President and CEO, BUY.COM
  • 44. Get  the  details  and  start  coding  MoneZze  Your  Mobile  Apps  Using  •  When:  Monday,  5:20pm  •  Place:  Breakout  B  •  Speaker:  Srikanth  Nandiraju  
  • 45. 2012 Roadmap
  • 46. Judging at 4:30pm tomorrowCRITERIADepth of integration with Titanium APIs such as native user interfaceelements, social networking or geo-location.Use of advanced Titanium APIs like push notifications, in-apppurchasing or barcode scanning.Utility: Is the application useful to a consumer or business person?User Experience: Is the application easy to use?Is it graphically appealing?Level of Innovation: Is the application unique and innovative?Does it bring new functionality to mobile devices?
  • 47. JudgesNolan Wright AppceleratorTony Guntharp AppceleratorPraveen Alavilli PayPalDavid Carroll SalesforceVispi Daver Sierra VenturesRyan Floyd Storm VenturesJolie O’Dell Venturebeat
  • 48. Getting StartedTeam up or go it aloneRegister online atappcelerator.com/hackathon-registrationGet your Hackathon t-shirt in the foyerFull rules and FAQs are available at codestrong.comStart hacking!
  • 49. $10,000 FIRST PRIZE $2,500 SECOND PRIZE $1,000 THIRD PRIZE Top Five Apps will receiveBarnes & Noble NOOK Tablets!