Appcelerators World-Class Ecosystem             Nolan Wright
Started in AtlantaThings you     Appcelerator – the namemay not know   Initial dress code: pajamas               First off...
Web vs. Mobile Evolution
Web vs. Mobile Evolution
Titanium Integrated Mobile Platform
1.  Platform SupportProduct Update                 2.  Platform Quality                 3.  Developer Experience          ...
1. Platform Support
HTML5 vs. Native
HTML5 & Native
Same Titanium APIMobile Web SDK    Beta in 1.8  November 2011   Studio Integration                  Produces Mobile Web Site
Opening	  New	  Doors	  for	  You	  The	  Developer	  Opportunity	     with	  Barnes	  &	  Noble	  
World’s	       2M+	  unique	             1,300+	  retail	  largest	       Ctles	  sold	  each	     outlets	  in	  bookstor...
Passionate	  Voracious	  Prolific	  Social	  
Showing	  you	  the	                                   money                                                            	 ...
Get	  Coding:	  h]ps://nookdeveloper.barnesandnoble.com	  Get	  Social:	  @NOOKDeveloper	                                 ...
2. Platform Quality Performance, Parity & Stability
230                       Bug FixesMobile SDK 1.8  November 2011                        35                       New APIs ...
V8 for Android      Q4 201115x             2x
Layout API   Q4 2011
3. Developer Experience
Developer ExperienceTitanium Studio   •  Environment detection    Q4 2011       •  App templates                  •  Debug...
Declarative UI    Q1 2012
API Parity               API Documentation  On-goingImprovements   Updated Guides               Best Practices Guide      ...
4. Ecosystem
Cloud IntegrationTitanium Studio    Q4 2011       •  Enterprise App Store                  •  RedHat’s OpenShift PaaS
Scaling MobileBack-ends in the Cloud   with OpenShift         Issac Roth     PaaS Master, OpenShift
Platform-as-a-Service
Why use a PaaSRAPID DEPLOYMENT               PAY-AS-YOU-GROW                          FOCUS ON THE APP ELASTIC SCALING    ...
OpenShift Platform: all without lock-inFRONT ENDS   LANGUAGES   FRAMEWORKS       DATA SERVICESWEB          JAVA        CDI...
Architecture                          CERTIFIED                           CLOUD                          PROVIDERCLIREST A...
Get started for free, pay as you scale
Next	  Steps	  l    Sign	  up	  –	  Its	  Free	  as	  in	  Beer!	         –  openshiN.com	  -­‐	  click	  “Try	  it!”	  l...
appcelerator.com/red-­‐hat-­‐openshiN	  
Announcing…
Open Mobile Marketplace
What              A place to buy and sell value-added              assets related to the Titanium              platformOpe...
Appcelerator                            AirPrint       Barcode        50+                 Charts                          ...
marketplace.appcelerator.com
Mobile Payments
Mobile	  payments	  is	  happening	                    NOW	                           PayPal	  Mobile	  Payment	  Volume	 ...
How	  PayPal	  powers	  mobile	  payments	               Native                         Mobile web             application...
Tap,	  Tap,	  Done.	  	  Minimal	  steps	  for	  easier	  shopping	  
Partners	  are	  seeing	  strong	  results	  	                PayPal	  drives	  higher	  mobile	  sales	                  ...
Get	  the	  details	  and	  start	  coding	  MoneZze	  Your	  Mobile	  Apps	  Using	  •  When:	  Monday,	  5:20pm	  •  Pla...
2012 Roadmap
Judging at 4:30pm tomorrowCRITERIADepth of integration with Titanium APIs such as native user interfaceelements, social ne...
JudgesNolan Wright       AppceleratorTony Guntharp      AppceleratorPraveen Alavilli   PayPalDavid Carroll      Salesforce...
Getting StartedTeam up or go it aloneRegister online atappcelerator.com/hackathon-registrationGet your Hackathon t-shirt i...
$10,000          FIRST PRIZE          $2,500         SECOND PRIZE          $1,000          THIRD PRIZE  Top Five Apps will...
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
Nolan Wright: Appcelerator's World-Class Ecosystem
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Nolan Wright: Appcelerator's World-Class Ecosystem

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With more than 1.5 million developers worldwide, Appcelerator's ecosystem is a key part of its developers' success. Nolan Wright, Appcelerator's CTO, will discuss how ISVs like PayPal and Box.net are adding great fuel to the Titanium development fire with new capabilities and resources for mobile developers.

Nolan Wright, Co-founder and CTO, leads engineering and product management at Appcelerator.

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Nolan Wright: Appcelerator's World-Class Ecosystem

  1. 1. Appcelerators World-Class Ecosystem Nolan Wright
  2. 2. Started in AtlantaThings you Appcelerator – the namemay not know Initial dress code: pajamas First office: shoebox Bootstrapped first 24 months First raise: $0 - $2,000/month I love IKEA
  3. 3. Web vs. Mobile Evolution
  4. 4. Web vs. Mobile Evolution
  5. 5. Titanium Integrated Mobile Platform
  6. 6. 1.  Platform SupportProduct Update 2.  Platform Quality 3.  Developer Experience 4.  Ecosystem
  7. 7. 1. Platform Support
  8. 8. HTML5 vs. Native
  9. 9. HTML5 & Native
  10. 10. Same Titanium APIMobile Web SDK Beta in 1.8 November 2011 Studio Integration Produces Mobile Web Site
  11. 11. Opening  New  Doors  for  You  The  Developer  Opportunity   with  Barnes  &  Noble  
  12. 12. World’s   2M+  unique   1,300+  retail  largest   Ctles  sold  each   outlets  in  bookstore   year   50  states  
  13. 13. Passionate  Voracious  Prolific  Social  
  14. 14. Showing  you  the   money  Millions   “Working  with  the  B&N  Nook   Top-­‐selling  of   apps  gross   $100K   Developer  Team  has  been  a   wonderful  experience  and  downloads   amazing  income  opportunity.”     Drawing    just  weeks   Darren  Murtha,  CEO,  Murtha  Design  Inc.   Pad   in  first  30  aUer  launch   days   “Sales  have  been  very  good  compared   to  other  stores.    A  lot  of  other  stores  we   Aces   Jewel   get  buried  in  thousands  (or  hundreds  of   Hunt   thousands)  of  apps,  many  of  them  poorly   built....which  makes  discoverability  very   Pocket     difficult  while  causing  casual  customers  to   Ant   be  disappointed  and  apprehensive  because   of  bad  experiences  with  poor  soUware.”   Aces    Keith  Pichelman,  Co-­‐founder  and   Bubble    CEO,  Concrete  So>ware,  Inc.     Popper  
  15. 15. Get  Coding:  h]ps://nookdeveloper.barnesandnoble.com  Get  Social:  @NOOKDeveloper   Let’s  change  the   future  of  reading   together   Sign  up  now!  
  16. 16. 2. Platform Quality Performance, Parity & Stability
  17. 17. 230 Bug FixesMobile SDK 1.8 November 2011 35 New APIs 30 Parity Fixes Mobile Web – Beta iOS 5 Support
  18. 18. V8 for Android Q4 201115x 2x
  19. 19. Layout API Q4 2011
  20. 20. 3. Developer Experience
  21. 21. Developer ExperienceTitanium Studio •  Environment detection Q4 2011 •  App templates •  Debugger Improvements
  22. 22. Declarative UI Q1 2012
  23. 23. API Parity API Documentation On-goingImprovements Updated Guides Best Practices Guide More Blogging Community Support
  24. 24. 4. Ecosystem
  25. 25. Cloud IntegrationTitanium Studio Q4 2011 •  Enterprise App Store •  RedHat’s OpenShift PaaS
  26. 26. Scaling MobileBack-ends in the Cloud with OpenShift Issac Roth PaaS Master, OpenShift
  27. 27. Platform-as-a-Service
  28. 28. Why use a PaaSRAPID DEPLOYMENT PAY-AS-YOU-GROW FOCUS ON THE APP ELASTIC SCALING NOT THE INFRASTRUCTURE
  29. 29. OpenShift Platform: all without lock-inFRONT ENDS LANGUAGES FRAMEWORKS DATA SERVICESWEB JAVA CDI & JAVA EE MYSQLMOBILE WEB PYTHON SPRING MONGODBIOS RUBY TURBOGEARS MEMCACHEANDROID PHP DJANGO MEMBASE PERL JSF/RICH FACES AMQP SEAM DELTACLOUD JOOMLA SIMPLECLOUD SYMFONY JCLOUDS RAILS SINATRA ZEND FRAMEWORK ETC…
  30. 30. Architecture CERTIFIED CLOUD PROVIDERCLIREST API CERTIFIED CLOUD PROVIDERWEB UI
  31. 31. Get started for free, pay as you scale
  32. 32. Next  Steps  l  Sign  up  –  Its  Free  as  in  Beer!   –  openshiN.com  -­‐  click  “Try  it!”  l  Need  Help?   l  IRC:    freenode  #openshiN   l  Forums:  hUp://www.redhat.com/openshiN/ forums     l  Email:  openshiN@redhat.com  
  33. 33. appcelerator.com/red-­‐hat-­‐openshiN  
  34. 34. Announcing…
  35. 35. Open Mobile Marketplace
  36. 36. What A place to buy and sell value-added assets related to the Titanium platformOpen MobileMarketplace Who •  Developers •  ISVs •  Appcelerator Model •  70-30% split •  Set your own price (even free) •  Self-service •  a la carte purchasing
  37. 37. Appcelerator AirPrint Barcode 50+ Charts GameKit Compression In-app PurchasingModules, Design Elements, OpenGL PageFlip App Templates QuickLook TVOut Styled Label SMS Box2D ISVs Bump Magtek PayPal Urban Airship Box.net Millenial Media Twilio GetGlue AdMob Flurry
  38. 38. marketplace.appcelerator.com
  39. 39. Mobile Payments
  40. 40. Mobile  payments  is  happening   NOW   PayPal  Mobile  Payment  Volume  ($M)   ~7500   4000   ~3000   750   24   140  2008   2009   2010   2011   2012   2013  
  41. 41. How  PayPal  powers  mobile  payments   Native Mobile web applications Titanium + Mobile Express Commerce Checkout Libraries and SDKs In-­‐app  payments     Browser  payments  
  42. 42. Tap,  Tap,  Done.    Minimal  steps  for  easier  shopping  
  43. 43. Partners  are  seeing  strong  results     PayPal  drives  higher  mobile  sales   Testing Validates Impact Conversion Lift: Over 30% increase in Conversion (turning browsers to buyers) Sales Lift: Double digit sales lift Huge Relevance: Over 30% increase in Conversion (turning browsers to buyers)“The largest benefit to offering (PayPal Mobile) is to streamline the checkout process and offer a more simplistic view catered to one’s mobile device…” – Neel Grover, President and CEO, BUY.COM
  44. 44. Get  the  details  and  start  coding  MoneZze  Your  Mobile  Apps  Using  •  When:  Monday,  5:20pm  •  Place:  Breakout  B  •  Speaker:  Srikanth  Nandiraju  
  45. 45. 2012 Roadmap
  46. 46. Judging at 4:30pm tomorrowCRITERIADepth of integration with Titanium APIs such as native user interfaceelements, social networking or geo-location.Use of advanced Titanium APIs like push notifications, in-apppurchasing or barcode scanning.Utility: Is the application useful to a consumer or business person?User Experience: Is the application easy to use?Is it graphically appealing?Level of Innovation: Is the application unique and innovative?Does it bring new functionality to mobile devices?
  47. 47. JudgesNolan Wright AppceleratorTony Guntharp AppceleratorPraveen Alavilli PayPalDavid Carroll SalesforceVispi Daver Sierra VenturesRyan Floyd Storm VenturesJolie O’Dell Venturebeat
  48. 48. Getting StartedTeam up or go it aloneRegister online atappcelerator.com/hackathon-registrationGet your Hackathon t-shirt in the foyerFull rules and FAQs are available at codestrong.comStart hacking!
  49. 49. $10,000 FIRST PRIZE $2,500 SECOND PRIZE $1,000 THIRD PRIZE Top Five Apps will receiveBarnes & Noble NOOK Tablets!
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