So what… Does building mobile applications matter?Thursday, January 20, 2011
Apps create opportunity. Brand loyalty Better user metrics Deeper engagement Transactional conversionThursday, January 20, 2011
Pabst/Archrival Problem: Solution: Archrival was not Built Pabst’s app in two successful in prior weeks. Uses HTML5, iPhone app attempts. analytics. Result: Opportunity: Extend popular affinity Average customer campaign and deepen engagement: 15 engagement with brand puzzles, 4.5 minutes through a mobile app >50% avg. web visit. called “Puzzle Caps”. 75% repeat usage.Thursday, January 20, 2011
Symantic Press Problem: Solution: After spending thousands Symantec Press built of dollars on Obj-C PartsFinder on development, the Titanium in 60 hours. application didn’t perform the way we wanted it to.” Opportunity: Result: Enable dealers and end users to search for “We cut out 80% of our millions of auto parts development time, that are available in which allowed us to their area at discounted focus on value prices. creation.”Thursday, January 20, 2011
Scout Mob Problem: Solution: How to create hyper- ScoutMob built in just 2 location promotions in weeks. real-time Opportunity: Result: Enable time-sensitive hot “By using Titanium we deals with push were able to get a high- notifications, geolocation quality, location-based with the convenience of app to our first market their mobile phone. quickly.”Thursday, January 20, 2011
That’s Great! But… “Most apps take at least six months of full-time work and cost between $20,000 and $150,000 to develop.” (Forrester Research)Thursday, January 20, 2011
Solution: Appcelerator Titanium Use web technologies to build native apps Mobile Desktop Netbooks Web Developers Tablets Titanium Set-top Boxes UsersThursday, January 20, 2011
Product Offering Create, test, and commercialize native mobile and desktop applications with the web technologies you use today. Appcelerator Titanium Mobile Titanium Desktop Network Develop Native iPhone and Build Desktop apps that can Cloud services used for Android apps with full access be deployed with one code testing, packaging, to each device’s APIs. base on the PC, Mac, or distribution, and Linux platforms. analytics.Thursday, January 20, 2011
Solution Overview Titanium Mobile Desktop Appcelerator NetworkThursday, January 20, 2011
It’s Catching On. Titanium Mobile Beta launched - 6/6/09 Appcelerator has attracted 21,000+ new web developers to create mobile and desktop apps Top 3 application categories: Utilities: budgeting, server monitoring, home management, barcode scanning Business: mobile ports of existing SaaS-based enterprise apps, ERP, onsite billing/quoting/invoicing Social: Social aggregation, friend finder, job/employment, TwitterThursday, January 20, 2011
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