How to use Mobile Applications to extend your brand
Upcoming SlideShare
Loading in...5
×
 

How to use Mobile Applications to extend your brand

on

  • 727 views

 

Statistics

Views

Total Views
727
Views on SlideShare
727
Embed Views
0

Actions

Likes
0
Downloads
16
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

How to use Mobile Applications to extend your brand How to use Mobile Applications to extend your brand Presentation Transcript

  • How to use Mobile Applications to extend your brand SoCon 2010 - Atlanta, GA Building a sustainable, cross-platform Jeff Haynie mobile application strategy @jhaynieThursday, January 20, 2011
  • Jeff Haynie @jhaynie http://blog.jeffhaynie.us Serial Entrepreneur & Silicon Valley geek Co-founder and CEO, Appcelerator SoCon Co-Founder All around good guyThursday, January 20, 2011
  • We enable web developers to quickly create and commercialize mobile & desktop applications.Thursday, January 20, 2011 View slide
  • 2013: Mobile will be 40% of all internet traffic. Web Mobile Source: eMarketer. June 2009Thursday, January 20, 2011 View slide
  • Apps drive this growth. “3 Billion downloads, 140,000 apps” (Apple)Thursday, January 20, 2011
  • Because… “Native apps leverage the relationship between the user and the device in a way mobile web apps simply can’t.” (Mobile Marketer)Thursday, January 20, 2011
  • And… “Android will overtake Blackberry and iPhone by 2012” (Gartner)Thursday, January 20, 2011
  • Oh, and the iPad…Thursday, January 20, 2011
  • Thursday, January 20, 2011
  • So what… Does building mobile applications matter?Thursday, January 20, 2011
  • Apps create opportunity. Brand loyalty Better user metrics Deeper engagement Transactional conversionThursday, January 20, 2011
  • Pabst/Archrival Problem: Solution: Archrival was not Built Pabst’s app in two successful in prior weeks. Uses HTML5, iPhone app attempts. analytics. Result: Opportunity: Extend popular affinity Average customer campaign and deepen engagement: 15 engagement with brand puzzles, 4.5 minutes through a mobile app >50% avg. web visit. called “Puzzle Caps”. 75% repeat usage.Thursday, January 20, 2011
  • Symantic Press Problem: Solution: After spending thousands Symantec Press built of dollars on Obj-C PartsFinder on development, the Titanium in 60 hours. application didn’t perform the way we wanted it to.” Opportunity: Result: Enable dealers and end users to search for “We cut out 80% of our millions of auto parts development time, that are available in which allowed us to their area at discounted focus on value prices. creation.”Thursday, January 20, 2011
  • Scout Mob Problem: Solution: How to create hyper- ScoutMob built in just 2 location promotions in weeks. real-time Opportunity: Result: Enable time-sensitive hot “By using Titanium we deals with push were able to get a high- notifications, geolocation quality, location-based with the convenience of app to our first market their mobile phone. quickly.”Thursday, January 20, 2011
  • That’s Great! But… “Most apps take at least six months of full-time work and cost between $20,000 and $150,000 to develop.” (Forrester Research)Thursday, January 20, 2011
  • Solution: Appcelerator Titanium Use web technologies to build native apps Mobile Desktop Netbooks Web Developers Tablets Titanium Set-top Boxes UsersThursday, January 20, 2011
  • Product Offering Create, test, and commercialize native mobile and desktop applications with the web technologies you use today. Appcelerator Titanium Mobile Titanium Desktop Network Develop Native iPhone and Build Desktop apps that can Cloud services used for Android apps with full access be deployed with one code testing, packaging, to each device’s APIs. base on the PC, Mac, or distribution, and Linux platforms. analytics.Thursday, January 20, 2011
  • Solution Overview Titanium Mobile Desktop Appcelerator NetworkThursday, January 20, 2011
  • It’s Catching On. Titanium Mobile Beta launched - 6/6/09 Appcelerator has attracted 21,000+ new web developers to create mobile and desktop apps Top 3 application categories: Utilities: budgeting, server monitoring, home management, barcode scanning Business: mobile ports of existing SaaS-based enterprise apps, ERP, onsite billing/quoting/invoicing Social: Social aggregation, friend finder, job/employment, TwitterThursday, January 20, 2011