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How to use      Mobile Applications                                               to extend your brand      SoCon 2010 - A...
Jeff Haynie                             @jhaynie                             http://blog.jeffhaynie.us        Serial Entre...
We enable web developers        to quickly create and commercialize        mobile & desktop applications.Thursday, January...
2013:         Mobile will be                 40%   of all internet traffic.                                              W...
Apps drive this growth.                         “3 Billion downloads, 140,000 apps”                                       ...
Because…                “Native apps leverage the relationship                between the user and the device in a way    ...
And…             “Android will overtake Blackberry and iPhone by                              2012” (Gartner)Thursday, Jan...
Oh, and the iPad…Thursday, January 20, 2011
Thursday, January 20, 2011
So what…                    Does building mobile applications matter?Thursday, January 20, 2011
Apps create opportunity.                                  Brand loyalty                               Better user metrics ...
Pabst/Archrival    Problem:                   Solution:    Archrival was not          Built Pabst’s app in two    successf...
Symantic Press    Problem:                   Solution:    After spending thousands   Symantec Press built    of dollars on...
Scout Mob    Problem:                     Solution:    How to create hyper-         ScoutMob built in just 2    location p...
That’s Great!                               But…         “Most apps take at least six months of full-time work         and...
Solution:                    Appcelerator Titanium                   Use web technologies to build native apps            ...
Product Offering                             Create, test, and commercialize                              native mobile an...
Solution Overview            Titanium                             Mobile        Desktop                  Appcelerator Netw...
It’s Catching On.   Titanium Mobile Beta launched - 6/6/09   Appcelerator has attracted 21,000+ new web developers   to cr...
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How to use Mobile Applications to extend your brand

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  • Transcript of "How to use Mobile Applications to extend your brand"

    1. 1. How to use Mobile Applications to extend your brand SoCon 2010 - Atlanta, GA Building a sustainable, cross-platform Jeff Haynie mobile application strategy @jhaynieThursday, January 20, 2011
    2. 2. Jeff Haynie @jhaynie http://blog.jeffhaynie.us Serial Entrepreneur & Silicon Valley geek Co-founder and CEO, Appcelerator SoCon Co-Founder All around good guyThursday, January 20, 2011
    3. 3. We enable web developers to quickly create and commercialize mobile & desktop applications.Thursday, January 20, 2011
    4. 4. 2013: Mobile will be 40% of all internet traffic. Web Mobile Source: eMarketer. June 2009Thursday, January 20, 2011
    5. 5. Apps drive this growth. “3 Billion downloads, 140,000 apps” (Apple)Thursday, January 20, 2011
    6. 6. Because… “Native apps leverage the relationship between the user and the device in a way mobile web apps simply can’t.” (Mobile Marketer)Thursday, January 20, 2011
    7. 7. And… “Android will overtake Blackberry and iPhone by 2012” (Gartner)Thursday, January 20, 2011
    8. 8. Oh, and the iPad…Thursday, January 20, 2011
    9. 9. Thursday, January 20, 2011
    10. 10. So what… Does building mobile applications matter?Thursday, January 20, 2011
    11. 11. Apps create opportunity. Brand loyalty Better user metrics Deeper engagement Transactional conversionThursday, January 20, 2011
    12. 12. Pabst/Archrival Problem: Solution: Archrival was not Built Pabst’s app in two successful in prior weeks. Uses HTML5, iPhone app attempts. analytics. Result: Opportunity: Extend popular affinity Average customer campaign and deepen engagement: 15 engagement with brand puzzles, 4.5 minutes through a mobile app >50% avg. web visit. called “Puzzle Caps”. 75% repeat usage.Thursday, January 20, 2011
    13. 13. Symantic Press Problem: Solution: After spending thousands Symantec Press built of dollars on Obj-C PartsFinder on development, the Titanium in 60 hours. application didn’t perform the way we wanted it to.” Opportunity: Result: Enable dealers and end users to search for “We cut out 80% of our millions of auto parts development time, that are available in which allowed us to their area at discounted focus on value prices. creation.”Thursday, January 20, 2011
    14. 14. Scout Mob Problem: Solution: How to create hyper- ScoutMob built in just 2 location promotions in weeks. real-time Opportunity: Result: Enable time-sensitive hot “By using Titanium we deals with push were able to get a high- notifications, geolocation quality, location-based with the convenience of app to our first market their mobile phone. quickly.”Thursday, January 20, 2011
    15. 15. That’s Great! But… “Most apps take at least six months of full-time work and cost between $20,000 and $150,000 to develop.” (Forrester Research)Thursday, January 20, 2011
    16. 16. Solution: Appcelerator Titanium Use web technologies to build native apps Mobile Desktop Netbooks Web Developers Tablets Titanium Set-top Boxes UsersThursday, January 20, 2011
    17. 17. Product Offering Create, test, and commercialize native mobile and desktop applications with the web technologies you use today. Appcelerator Titanium Mobile Titanium Desktop Network Develop Native iPhone and Build Desktop apps that can Cloud services used for Android apps with full access be deployed with one code testing, packaging, to each device’s APIs. base on the PC, Mac, or distribution, and Linux platforms. analytics.Thursday, January 20, 2011
    18. 18. Solution Overview Titanium Mobile Desktop Appcelerator NetworkThursday, January 20, 2011
    19. 19. It’s Catching On. Titanium Mobile Beta launched - 6/6/09 Appcelerator has attracted 21,000+ new web developers to create mobile and desktop apps Top 3 application categories: Utilities: budgeting, server monitoring, home management, barcode scanning Business: mobile ports of existing SaaS-based enterprise apps, ERP, onsite billing/quoting/invoicing Social: Social aggregation, friend finder, job/employment, TwitterThursday, January 20, 2011
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