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Introducting Titanium Mobile
 

Introducting Titanium Mobile

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Introducting Titanium Mobile Introducting Titanium Mobile Presentation Transcript

  • Introducing Titanium MobileDFW Wordpress Meetup Jeff HaynieFeb 20, 2010 @jhaynie
  • Jeff Haynie @jhaynie http://blog.jeffhaynie.usSerial Entrepreneur & Silicon Valley geekCo-founder and CEO, AppceleratorAll around good guy
  • We enable web developersto quickly create and commercializemobile & desktop applications.
  • 2013:Mobile will be 40% of all internet traffic. Web MobileSource: eMarketer. June 2009
  • Apps drive this growth. “3 Billion downloads, 140,000 apps” (Apple)
  • Because…“Native apps leverage the relationshipbetween the user and the device in a waymobile web apps simply can’t.” (Mobile Marketer)
  • And…“Android will overtake Blackberry and iPhone by 2012” (Gartner)
  • Oh, and the iPad…
  • So what…Does building mobile applications matter?
  • Apps create opportunity. Brand loyalty Better user metrics Deeper engagement Transactional conversion
  • Pabst/ArchrivalProblem: Solution:Archrival was not Built Pabst’s app in twosuccessful in prior weeks. Uses HTML5,iPhone app attempts. analytics. Result:Opportunity:Extend popular affinity Average customercampaign and deepen engagement: 15engagement with brand puzzles, 4.5 minutesthrough a mobile app >50% avg. web visit.called “Puzzle Caps”. 75% repeat usage.
  • Scout MobProblem: Solution:How to create hyper- ScoutMob built in just 2location promotions in weeks.real-timeOpportunity: Result:Enable time-sensitive hot “By using Titanium wedeals with push were able to get a high-notifications, geolocation quality, location-basedwith the convenience of app to our first markettheir mobile phone. quickly.”
  • That’s Great! But…“Most apps take at least six months of full-time workand cost between $20,000 and $150,000 to develop.” (Forrester Research)
  • Solution: Appcelerator Titanium Use web technologies to build native apps Mobile Desktop NetbooksWeb Developers Tablets Titanium Set-top Boxes Users
  • Product Offering Create, test, and commercialize native mobile and desktop applications with the web technologies you use today. AppceleratorTitanium Mobile Titanium Desktop NetworkDevelop Native iPhone and Build Desktop apps that can Cloud services used forAndroid apps with full access be deployed with one code testing, packaging,to each device’s APIs. base on the PC, Mac, or distribution, and Linux platforms. analytics.
  • Solution OverviewTitanium Mobile Desktop Appcelerator Network
  • It’s Catching On.Titanium Mobile Beta launched - 6/6/09Appcelerator has attracted 24,000+ new web developersto create mobile and desktop appsTop 3 application categories: Utilities: budgeting, server monitoring, home management, barcode scanning Business: mobile ports of existing SaaS-based enterprise apps, ERP, onsite billing/quoting/invoicing Social: Social aggregation, friend finder, job/employment, Twitter
  • So how does it work?
  • You write JavaScript HTML, CSS web stuff
  • We compile into native application for each target platformTitanium takes care of complicated native stuff
  • Titanium APIsGeolocation GesturesSQL Database MapsSound, Video EmailFilesystem Facebook, YQLCamera Twitter, SOAPAnimations XMLAddress Book Accelerometer and so much more
  • oh that’s easyTi.UI.showCamera(callback) Ti.UI.createSound() Ti.UI.createMap()
  • HTML5var webview =Ti.UI.createWebView({ url:‘http://wordpress.com’});window.add(webview);
  • Demo time
  • Download Titanium Free athttp://www.appcelerator.com 26