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Making More Money With Your Apps: Top 5 Tips and Tricks Jeremia Kimelman Developer Evangelist @jeremiak
So who are you?(this should build 1 at a time)1. Who here has a live mobile app in any store?2. Who is deployed apps?3. Ok, well making a living off of your who is at least making some beer money from their mobile apps?
So let’s build a mobile business1. Think about revenue while building your app2. Marketing doesnt start on launch day, it should start way before3. Optimize marketing collateral (ASO)4. Develop a paid user acquisition plan5. Iterate with user feedback
2. Marketing - Generate early buzz• LaunchRock• Twitter account• Tumblr• App teaser trailer• Use promo codes wisely
Beta Testing• Get feedback through beta testing – Great find for finding errors, bugs and crashes – Not just errors, but also UX/UI feedback• Beta testers will be your most loyal users, and you can leverage them as an unpaid army of evangelists
While you’re knee-deep in bytes…• Idea validation• APIs that will help you acquire and retain customers – Push notifications – Analytics – Performance advertising tracking for paid user acquisition campaigns – Social ties to increase engagement and discovery• Work flows that consider advertising (if thats part of your monetization model) as well as getting your users to rate you in the App Store
2. More buzz = more success• With 700K+ apps, its going to be hard to get noticed• Leveraging your users through the social or interests graphs can be a great idea• Social will likely not carry your app to the top of the charts, you’re going to need a good app
3. Two Pillars of ASO• Improve conversion rate of landing page to download• Improve rankings in search
Step 5: Feedback• Analyze and iterate – Where are your users spending their time? – Where are they not? – How long does each user spend in the app and what is the best way to monetize that pattern?• Errors and crashes will cost you dearly