0
prioritizing app                                                                                                          ...
1	   Qualifying relevancy                                                                                                 ...
what do we measure                                                                                                        ...
what do we measure                                                                                                        ...
what do we measure                                                                                                        ...
the OUTCOME                                                                                                               ...
APP Publishing                                                                        Relative weighting        1	        ...
APP Publishing         Apps for your DEVICES, MARKES,             & MARKETING INITIATIVES         Please tell us which dev...
Upcoming SlideShare
Loading in...5
×

Managed app acquisition by app publish

113

Published on

Managed app acquisition service targeting your devices, your markets, and your marketing initiatives.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
113
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Managed app acquisition by app publish"

  1. 1. prioritizing app APP Publishing acquisition effort for YOUR DEVICES, YOUR MARKETS, & YOUR M A R K E T I N G I N I T A T I V E Se m a i l . a p p s @ a p p - p u b l i s h . c o m | d a t a s t r e a m . t w i t t e r. c o m / t h e a p p l i s t | t e l . + 8 5 2 - 3 4 . 8 9 8 . 9 6 9
  2. 2. 1   Qualifying relevancy APP Publishing Local Devise Marketing how it works ?   Apps ranked by relevancy 2   Determining market demand Paid/ Free App/ Game Category Market share of app category 3   Tracking customer interest Average # of # of apps Score participant linked to App ranked by Consumer interest List of prioritized developerse m a i l . a p p s @ a p p - p u b l i s h . c o m | d a t a s t r e a m . t w i t t e r. c o m / t h e a p p l i s t | t e l . + 8 5 2 - 3 4 . 8 9 8 . 9 6 9
  3. 3. what do we measure ?   APP Publishing 1   Qualifying relevancy Ranking of apps based on relevancy to the local markets, the specific set of hardware attributes, & related marketing initiative output List of top apps with relevancy scores (local/ hardware/ marketing) Local +   Device +   Marketing §  Local language §  Hardware related §  Event related §  App description §  Hardware platform §  e.g. Summer holiday §  User comment §  Screen size §  Screen resolution §  Thematic §  Local content §  Targeting IT manager §  Software related §  Content profanity §  Android 3.0 §  OS enhancemente m a i l . a p p s @ a p p - p u b l i s h . c o m | d a t a s t r e a m . t w i t t e r. c o m / t h e a p p l i s t | t e l . + 8 5 2 - 3 4 . 8 9 8 . 9 6 9
  4. 4. what do we measure ?   APP Publishing 2   Determining market demand Measuring the relative market share of each category of apps in each of the supported local app stores output List of app categories ranked by their relative market share % Top level Category level Just released Paid vs. Free ✪ ✪ ✪ Apps vs. Games ✪ ✪ ✪ Individual category ✪ ✪e m a i l . a p p s @ a p p - p u b l i s h . c o m | d a t a s t r e a m . t w i t t e r. c o m / t h e a p p l i s t | t e l . + 8 5 2 - 3 4 . 8 9 8 . 9 6 9
  5. 5. what do we measure ?   APP Publishing 3   Tracking consumer interest Deep dive into each category of apps, and ranked the apps based on factors contributing to consumer interest of the apps output List of ranked apps based ranked by consumer interest Latest version Cumulative Average User Score ✪ ✪ # of Participants ✪ ✪ # of Apps linked to & from it ✪ ✪e m a i l . a p p s @ a p p - p u b l i s h . c o m | d a t a s t r e a m . t w i t t e r. c o m / t h e a p p l i s t | t e l . + 8 5 2 - 3 4 . 8 9 8 . 9 6 9
  6. 6. the OUTCOME APP Publishing List of prioritized developers Score a developers based on •  Relevancy of app portfolio to the market, hardware, & market •  Popularity of types of app in terms of local market demand •  Consumer interest in app portfolio among local users output A list of targeted developers prioritized based on the level of relevancy, market demand, & consumer interest generated by the portfolio of apps and gamese m a i l . a p p s @ a p p - p u b l i s h . c o m | d a t a s t r e a m . t w i t t e r. c o m / t h e a p p l i s t | t e l . + 8 5 2 - 3 4 . 8 9 8 . 9 6 9
  7. 7. APP Publishing Relative weighting 1   Relevancy 40% Local Hardware Marketing 40% . 30% . 30% 2   Market demand 30% Paid vs. Free App vs. Game Category 60% . 10% . 30% 3   User popularity 30% Average Score # of participants # of linked apps 40% . 40% . 20%e m a i l . a p p s @ a p p - p u b l i s h . c o m | d a t a s t r e a m . t w i t t e r. c o m / t h e a p p l i s t | t e l . + 8 5 2 - 3 4 . 8 9 8 . 9 6 9
  8. 8. APP Publishing Apps for your DEVICES, MARKES, & MARKETING INITIATIVES Please tell us which device, in which market, and with what kind of marketing initiative you have in mind, and we will find you the collection of apps that are right. the APP Publish teame m a i l . a p p s @ a p p - p u b l i s h . c o m | d a t a s t r e a m . t w i t t e r. c o m / t h e a p p l i s t | t e l . + 8 5 2 - 3 4 . 8 9 8 . 9 6 9
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×