Marketing by Degree

The Case for Marketing by Degree

The Two Lethal Trends Cost Per Lead Conversion Rate Engage. Consider. Convert.

School Math • Online: $40 CPL converts at 2% • $2m budget per 1,000 starts • $2k Cost Per Enrollment Engage. Consider. Convert.

For the Prospect: It’s like driving in a fog. • All degrees from all schools look the same • Myriad of degree options, each with same message • Little meat on the bones Engage. Consider. Convert.

Shine a Light in the Fog • Prospects choose differently by degree • Emotional appeals vary by stage • Each group has a different objective Engage. Consider. Convert.

Market by Degree Engage. Consider. Convert.

Rethink Marketing • Switch from vertical stack to program speciﬁc • Establish interests before pushing a program • Allow comparisons Engage. Consider. Convert.

www.flyiron.com Anthony Power anthony@flyiron.com Parker Oliver parker@flyiron.com Engage. Consider. Convert.

http://www.flyiron.com	18
http://apowerpoint.blogspot.com	10

Marketing by Degree

by Anthony Power on Jun 16, 2010

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Marketing by Degree — Presentation Transcript