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innovation concept
package & content design
tailor made brandingCocktail Gifts & Services
index
profile
synergies
clients
services
products
portfolio
pricing &
logistics
Cocktail Gifts & Services
Drinkworks was founded in 2009 by Orestes Argyropoulos, MS Architect, and Apostolos Georgopoulos, MS International Relatio...
profile / synergies / clients / services / products / portfolio / pricing & logistics
Over the years Drinkworks has develo...
profile / synergies / clients / services / products / portfolio / pricing & logistics
The Cocktail Gift Box series is a br...
profile / synergies / clients / services / products / portfolio / pricing & logistics
B2C Services
 Cocktail Party Boxes d...
profile / synergies / clients / services / products / portfolio / pricing & logistics
B2B Services
 Corporate branding inv...
Cocktail Gift Tubes // 2 servings
Mojito
Kir Royal
Bellini
Mimosa
Rossini
Love Me Tender by Drinkworks
The Med by Skinos
D...
Cocktail Gift Boxes
profile / synergies / clients / services / products / portfolio / pricing & logistics
Cocktail Gifts &...
Cocktail Gift Boxes
profile / synergies / clients / services / products / portfolio / pricing & logistics
Cocktail Gifts &...
Tailor Made Packaging
profile / synergies / clients / services / products / portfolio / pricing & logistics
Cocktail Gifts...
Tailor Made Packaging
profile / synergies / clients / services / products / portfolio / pricing & logistics
Cocktail Gifts...
Cocktail Gifts & Services
11
 B2B prices
Virgin Cocktail Gift Tube for 2 servings: 9,50€*.
Lime it Up!, Keep the Doctor Aw...
Cocktail Gifts & Services
12
 Order Leadtime
10 - 15 days for quantities from 50 to 500 pieces
45 - 60 days for quantities...
Cocktail Gifts & Services
connect with us
Design Shop / Showroom
40 Karaoli & Dimitriou street
Halandri // 15232
Athens //...
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Drinkworks presentation 2013 web

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Transcript of "Drinkworks presentation 2013 web"

  1. 1. innovation concept package & content design tailor made brandingCocktail Gifts & Services
  2. 2. index profile synergies clients services products portfolio pricing & logistics Cocktail Gifts & Services
  3. 3. Drinkworks was founded in 2009 by Orestes Argyropoulos, MS Architect, and Apostolos Georgopoulos, MS International Relations, with the sole purpose to create a new habit in a fast changing market and a dramatically evolving lifestyle. The basic idea is simple: each kit contains all the necessary ingredients, beverages, accessories, glasses and recipes in order even the complete ignorant user to be able to prepare a delicious cocktail. The brand entered the market in 2010, after a year of R&D, and combined the two most significant variables of the alcohol market: the globally ascending cocktail trend and the timeless value of privacy (fun at your place). Drinkworks was the first company to design its gift boxes by using corrugated cardboard and thus changing the packaging “culture” that liquor stores had established in the previous years (wooden crates and baskets). Extensive use of eco-friendly materials is inserted for the first time in the Greek market by focusing on sustainable packaging that can either be re-used or be fully recycled. Special emphasis was given from the beginning to corporate clients, as the initial design team focused on finding ways to integrate a company’s brand on the packaging, whithout requiring bulk orders. By combining industrial and handcrafted methods, Drinkworks can apply your brand identity from one to thousands of cocktail boxes, always delivering the same high end result. In 2011 Drinkworks designed and implemented it’s own distribution channel by creating the Cocktail Delivery Service: Cocktail Kit at the customer‘s door- step within 90’ for orders not exceeding a radious of 20 miles (in the area of Athens city, Greece). 01 Cocktail Gifts & Services profile / synergies / clients / services / products / portfolio / pricing & logistics
  4. 4. profile / synergies / clients / services / products / portfolio / pricing & logistics Over the years Drinkworks has developed partnerships with leading companies that have entrusted us to promote their brands. Strategic partnerships are of highest importance during this time of economic termoil because they provide a stable working environment. Drinkworks has ongoing synergies with the below mentioned companies: Bacardi Hellas Bacardi S.A. is the largest privately-held spirits company in the world and produces and markets a variety of internationally-recognized spirits and wines. The new Martini Royale Cocktail will be designed as a cocktail kit by Drinkworks and will be sold through its retail network. Concepts Ltd Concepts Ltd is a trade & marketing company established in 2001, by high ranking officers of multinational companies with vast experience in introducing & opening new categories in the premium food & beverage segments. New brands, such as the Mastiqua sparkling drink with mastiha water, are assigned to Drinkworks in order to design and manufacture innovative packaging for communication purposes. Furthermore, Drinkworks is the official worldwide online reseller for the Mastiha Spirit. Polykalas S.A. Polykalas distillery in Athens goes on producing alcoholic drinks for four generations with a huge enthusiasm and passion, for a customer network that now covers all Greece. Polykalas distillery bottles certain liqueurs and syrups in specific and custom ordered bottles for Drinkworks. Bar Academy Hellas Bar Academy specializes in bartending training through certified seminars for over a decade. Since 2011, Bar Academy and Drinkworks have organized for the first time seminars that address to amateur and non professional cocktail “users”. All seminars take place at Bar Academy’s certified facilities and all participants receive a cocktail giveaway gift, in order to practice at home what they have learned. 02 Cocktail Gifts & Services
  5. 5. profile / synergies / clients / services / products / portfolio / pricing & logistics The Cocktail Gift Box series is a break-through in corporate gifts, by promoting an integrated concept based on the cocktail philosophy. Each Cocktail Gift Box consists of recognized brands, is manufactured in accordance with the ecological imperatives of our time, is very easy to customize and dem- onstrates excellent value for money. Aegean Air Energizer S.A. Unilever Hellas Concepts Ltd Sony Ericsson Pernod Ricard Hellas S.A. Bioaxis Healthcare Interamerican Halo Architectural Lighting IFI Group Kouros Myconos Boutique Hotels Pomegranate Spa Hotel Solid S.A. Cocktail Gifts & Services 03
  6. 6. profile / synergies / clients / services / products / portfolio / pricing & logistics B2C Services Cocktail Party Boxes deliverd via the Cocktail Delivery Service Ideal for small gatherings at house ( 2-50 individuals ) or big parties (celebrations & events for 50+ individuals ) The concept is very simple: beverages, fresh ingredients, disposable glasses and accessories, recipes and ice delivered within 90 minutes (for the entire area of Athens city). Late night delivery also applies for Friday and Saturday night. The service is constantly re-designed according to customers’ needs in order to deliver always excellent quality. The recipes are under the supervision of Bar Academy Hellas. Cocktail Gift Boxes Playful cardboard boxes with premium beverages and accessories, designed by Drinkworks. They can be shipped worldwide and they are most certain that they will make you stand out in every occasion. Personalized messages are applicable. Cocktail Gifts & Services 04
  7. 7. profile / synergies / clients / services / products / portfolio / pricing & logistics B2B Services Corporate branding involves: Product development, according to the client’s needs. The client’s brand identity is fully incorporated both on the packaging and it’s contents. Thorough market research for materials and contents that fit the client‘s identity. Draft and final designs and real time models. Manufacturing of the packaging, storage and shipment. Areas of expertise Mass customization Sustainable packaging Brand adaptation Model building Graphic design Event management Product development Event Jar Supply // new service The Drinkworks Cocktail Jars will definately impress your guests at your upcoming event. The jars are suitable both for classic and virgin cocktails, come in various sizes and can be branded. Cheers! Cocktail Gifts & Services 05
  8. 8. Cocktail Gift Tubes // 2 servings Mojito Kir Royal Bellini Mimosa Rossini Love Me Tender by Drinkworks The Med by Skinos Dark & Stormy Jamaican Mule Moscow Mule Ginger Tom Cocktail Gift Boxes // 7 or 14 servings Mojito Cosmopolitan Dry Martini Margarita Kir Royal Dark & Stormy Mai Tai The Med by Skinos Tequila Based Cocktails Margarita Tommy’s Margarita Tequila Sunrise Whisky Cocktails Whisky Sour Highball Whisky Fizz Mastiha Cocktails The Med Skinos Sour Peppy Skinos Cocktail Party Boxes // Customizable sizes for up to 200 servings Rum Cocktails Mojito Caipirissima Daiquiri Strawberry Daiquiri Rum Old Fashioned Jamaican Mule Dark & Stormy Mai Tai Gin Cocktails Dry Martini Gin Sour Breakfast Martini Tom Collins Vodka Cocktails Cosmopolitan Caipiroska Moscow Mule Sea Breeze Sparkling Wine Cocktails Kir Royal Bellini Mimosa Rossini Love Me Tender by Drinkworks profile / synergies / clients / services / products / portfolio / pricing & logistics Cocktail Gifts & Services 06
  9. 9. Cocktail Gift Boxes profile / synergies / clients / services / products / portfolio / pricing & logistics Cocktail Gifts & Services 07 Gin Cocktail Kit for 14 cocktails Gin Cocktail Bag for 2 cocktails
  10. 10. Cocktail Gift Boxes profile / synergies / clients / services / products / portfolio / pricing & logistics Cocktail Gifts & Services 08 Mojito Box for 7 cocktails The Med Box for 7 cocktails
  11. 11. Tailor Made Packaging profile / synergies / clients / services / products / portfolio / pricing & logistics Cocktail Gifts & Services 09 Content suitable for long distance trips Tailor made packaging with premium elements Use of branded stickers
  12. 12. Tailor Made Packaging profile / synergies / clients / services / products / portfolio / pricing & logistics Cocktail Gifts & Services 10 Custom packaging for Pomegranate Spa Hotel Minibar supply: Mojito & Pom Royale Retail product transformed into branded packaging Concept & design by Drinkworks
  13. 13. Cocktail Gifts & Services 11 B2B prices Virgin Cocktail Gift Tube for 2 servings: 9,50€*. Lime it Up!, Keep the Doctor Away, Type: Non alcoholic cocktails Fresh: Mostly no fresh ingredients included Storage: Suitable for long term storage Sparkling Cocktail Gift Tube for 2 servings: 13,50€*. Bellini, Rossini, Kir Royal, Mimosa, Love Me Tender Type: Sparkling wine with juices or syrups Fresh: No fresh ingredients included Storage: Suitable for long term storage Classic Cocktail Gift Tube for 2 servings: 15,50€*. Mojito, The Med by Skinos, Dark & Stormy, Jamaican Mule, Moscow Mule, Ginger Tom Type: Alcohol above 30% by Vol. Fresh: Fresh ingredients included Storage: Not suitable for long term storage Setup costs 160,00€ for designing the packaging according to the company’s brand identity. The fee includes a mockup of the final product. The fee is not applicable for orders over 1.000€. profile / synergies / clients / services / products / portfolio / pricing & logistics Volume discounts Place an order of 500,00€ or more and receive the following discounts: 500€ - 1.500€ // 5% discount 1.501€ - 3.000€ // 10% discount 3.001€ - 5.000€ // 15% discount 5.001€ & over // 20% discount Discounts are calculated on total merchandise (excluding tax & shipping & handling charges), on a per order basis, and exclude personalized ribbons. *The prices refer to custom cocktail tubes *VAT and shipping costs are not included
  14. 14. Cocktail Gifts & Services 12 Order Leadtime 10 - 15 days for quantities from 50 to 500 pieces 45 - 60 days for quantities exceeding 500 pieces Production Capacity 3.000 tubes per month 2.000 boxes per month For larger quantities please send us an inquiry Packaging All products are available in custom storage cases for transportation. profile / synergies / clients / services / products / portfolio / pricing & logistics
  15. 15. Cocktail Gifts & Services connect with us Design Shop / Showroom 40 Karaoli & Dimitriou street Halandri // 15232 Athens // Greece +30 211 0153 588 info@drinkworks.gr Brand Innovation Manager Apostolos Georgopoulos +30 211 0153 588 +30 694 8599 410 apostolos@drinkworks.gr twitter.com/drinkworks facebook.com/drinkworks.gr www.drinkworks.gr drinkworks (food & beverages)in
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