Death by PowerPoint
    (and how to fight it)




                 Alexei Kapterev
There are 300 million
   PowerPoint users
     in the world*

                * estimate
They do 30 million
  presentations
  each day*

               * estimate
About a million
 presentations are
going on right now*

               * estimate
50% of them are
unbearable*

      * conservative estimate
LOTS of people
are killing each other
with bad presentations.
         NOW.
They are all DEAD! Well, almost.
A vicious circle
        Bad
                        Bad
    presentations
                    communication
  Less
traini...
Let’s make the world
  a better place.
Why are they doing it?!
Research shows:
 Bullets don’t kill people
 People kill people
 Unintentionally
 Yet regularly
Mainly due to lack of...

     Significance
     Structure
     Simplicity
     Rehearsal




Significance
Why do you present?

    To “pass the information”?
l
    Your boss told you to?
l
    Or to make meaning?
l
What’s the subject and
why it matters to you?
How presentations work

  Significance creates passion
  Passion attracts attention
  Attention leads to action
Are you passionate?
  Check yourself.
This is passion.
This is passion.
This is passion.
This is not.
Can’t find
 the meaning?
Don’t present.




Structure
Structure is how you place the
building blocks of your story.
Q: What structure to use?
A: Any – as long as it is:
      Convincing
      Memorable
      Scalable
Structure choices
 Problem – Pathway – Solution
 Problem – Solution – Reasoning
 Fancy stuff (if it makes sense)
Give 3-4 reasons
 supporting your point.
They will not remember
     more anyway.
}
Memorable opening
               1 More details...
  1 argument   2 More details...
               3 More details...


 ...
You can tell this in...

    l 5 minutes
    l 15 minutes
    l 45 minutes
    It is scalable.




Simplicity
Everything should be made as
simple as possible but not simpler.
Apparently, being simple
      is not that simple.
Will give you some examples.
Don’t worry: knowing the
language doesn’t really help.
Notice cool background.
Hey, we’ve got DATA!
This one’s my favorite.
Fundamental problem?
PowerPoint helps to:

  Visualize ideas
  Create key points
  Impress
They use it as:

 Prompter
 Handouts
 Data dumps
People read faster than you speak.
  This means you are useless.
How much is an extra slide?
  $0.00. Zero Dollars.
Break it in several. It’s free.
What’s the point?
 One simple point?
Remove everything else.
Well, some are
just hopeless.
Ditch stupid “rules”
l Do you remember the rule:
   l 7 lines per slide or less
   l 7 words per line or less?
l Well, it ...
.
      d
 Ditch stupid “rules”
    e
   p.
l Do you remember the rule:

  mg
 a in
   l 7 lines per slide or less

rr
Co
...
Simple design rules*

 One point per slide
 Few matching colours
 Very few fonts
 Photos, not clipart
                ...
Less text.
 More imagery.
Wild imagery.
But what if I need to
send or print the slides?
Write a document.
The Largest
Leasing Companies
• Hansa Leasing
• РГ Лизинг
• Авангард-Лизинг
• Raiffeisen Leasing
• ММБ-Лизинг
            ...
Print with notes.
Inform with little text*




                 * yes you can




Rehearsal
It will never work completely
  for the first time. Trust me.
YOU   PRESENTATION   RECEPIENT




Feedback. Go get some.
No audience? Present to the
furniture. But aloud. Try it.
Check the room
and equipment.
Presentation checklist
All this leads to...
Wow*


 * great presentations
Alexei Kapterev

Offshore presentation
 design & consulting

ak@realtimestrategy.ru
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Death By Powerpoint4344

  1. 1. Death by PowerPoint (and how to fight it) Alexei Kapterev
  2. 2. There are 300 million PowerPoint users in the world* * estimate
  3. 3. They do 30 million presentations each day* * estimate
  4. 4. About a million presentations are going on right now* * estimate
  5. 5. 50% of them are unbearable* * conservative estimate
  6. 6. LOTS of people are killing each other with bad presentations. NOW.
  7. 7. They are all DEAD! Well, almost.
  8. 8. A vicious circle Bad Bad presentations communication Less training Bad relations Less Less money sales
  9. 9. Let’s make the world a better place.
  10. 10. Why are they doing it?!
  11. 11. Research shows:  Bullets don’t kill people  People kill people  Unintentionally  Yet regularly
  12. 12. Mainly due to lack of...  Significance  Structure  Simplicity  Rehearsal
  13. 13.  Significance
  14. 14. Why do you present? To “pass the information”? l Your boss told you to? l Or to make meaning? l
  15. 15. What’s the subject and why it matters to you?
  16. 16. How presentations work  Significance creates passion  Passion attracts attention  Attention leads to action
  17. 17. Are you passionate? Check yourself.
  18. 18. This is passion.
  19. 19. This is passion.
  20. 20. This is passion.
  21. 21. This is not.
  22. 22. Can’t find the meaning? Don’t present.
  23. 23.  Structure
  24. 24. Structure is how you place the building blocks of your story.
  25. 25. Q: What structure to use? A: Any – as long as it is:  Convincing  Memorable  Scalable
  26. 26. Structure choices  Problem – Pathway – Solution  Problem – Solution – Reasoning  Fancy stuff (if it makes sense)
  27. 27. Give 3-4 reasons supporting your point. They will not remember more anyway.
  28. 28. } Memorable opening 1 More details... 1 argument 2 More details... 3 More details... 45 1 More details... 2 argument 2 More details... minutes 3 More details... 1 More details... 3 argument 2 More details... 3 More details... Memorable closing
  29. 29. You can tell this in... l 5 minutes l 15 minutes l 45 minutes It is scalable.
  30. 30.  Simplicity
  31. 31. Everything should be made as simple as possible but not simpler.
  32. 32. Apparently, being simple is not that simple. Will give you some examples.
  33. 33. Don’t worry: knowing the language doesn’t really help.
  34. 34. Notice cool background.
  35. 35. Hey, we’ve got DATA!
  36. 36. This one’s my favorite.
  37. 37. Fundamental problem?
  38. 38. PowerPoint helps to:  Visualize ideas  Create key points  Impress
  39. 39. They use it as:  Prompter  Handouts  Data dumps
  40. 40. People read faster than you speak. This means you are useless.
  41. 41. How much is an extra slide? $0.00. Zero Dollars. Break it in several. It’s free.
  42. 42. What’s the point? One simple point? Remove everything else.
  43. 43. Well, some are just hopeless.
  44. 44. Ditch stupid “rules” l Do you remember the rule: l 7 lines per slide or less l 7 words per line or less? l Well, it is just plain stupid l If you follow this “rule” l You get a slide like this
  45. 45. . d Ditch stupid “rules” e p. l Do you remember the rule: mg a in l 7 lines per slide or less rr Co l 7 words per line or less? l Well, it is just plain stupid B l If you follow this “rule” l You get a slide like this
  46. 46. Simple design rules*  One point per slide  Few matching colours  Very few fonts  Photos, not clipart * pun intended
  47. 47. Less text. More imagery. Wild imagery.
  48. 48. But what if I need to send or print the slides?
  49. 49. Write a document.
  50. 50. The Largest Leasing Companies • Hansa Leasing • РГ Лизинг • Авангард-Лизинг • Raiffeisen Leasing • ММБ-Лизинг Make 2 sets of slides
  51. 51. Print with notes.
  52. 52. Inform with little text* * yes you can
  53. 53.  Rehearsal
  54. 54. It will never work completely for the first time. Trust me.
  55. 55. YOU PRESENTATION RECEPIENT Feedback. Go get some.
  56. 56. No audience? Present to the furniture. But aloud. Try it.
  57. 57. Check the room and equipment.
  58. 58. Presentation checklist
  59. 59. All this leads to...
  60. 60. Wow* * great presentations
  61. 61. Alexei Kapterev Offshore presentation design & consulting ak@realtimestrategy.ru

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