Global advertising companies
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Global advertising companies

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  • 1. Advertising & Global Advertising Companies Apoorva
  • 2. Big Four
    • Interpublic
    • Omniconn
    • Publicis
    • WPP
    • Dentsu
    • Hawas
  • 3. Comparison of Big 10!
  • 4. Men in Charge
    • Interpublic
      • CEO- Michael Roth
    • Omniconn
      • Chief Executive – John Wren
    • Publicis
      • CEO/President – Maurice Levy
    • WPP
      • Chief – Martin Sorrell
    • Dentsu
    • Hawas
  • 5. Interpublic Group of companies(IPG)
    • Headquartered in NY
    • Advertising and marketing services company
    • Services
      • Consumer advertising
      • Direct marketing
      • Mobile marketing
      • Search engine marketing
  • 6. History
    • 1930- incroporated as McCann
    • 1061- as IPG
    • 1971- went public
  • 7. IPG in India
    • DraftFCB
    • Initiative
    • Lowe Worldwide
    • McCann Erickson Worlwide
    • Momemtum
    • MRM
    • Octagon
    • UM
    • Weber Shandwick
  • 8. Omnicom
    • Services
      • advertising,
      • customer relationship management (CRM),
      • strategic media planning and buying,
      • digital and interactive marketing,
      • direct and promotional marketing,
      • public relations and other specialty communications
  • 9. Omincon in India
    • BBDO India
    • TBWA India
  • 10. Publicis
    • Services
      • traditional advertising,
      • media services,
      • specialized agencies
      • marketing services SAMS
  • 11. Publicis in India
  • 12. WPP
  • 13. WPP in India