Advertising & Global Advertising Companies Apoorva
Big Four <ul><li>Interpublic </li></ul><ul><li>Omniconn </li></ul><ul><li>Publicis </li></ul><ul><li>WPP </li></ul><ul><li...
Comparison of Big 10!
Men in Charge <ul><li>Interpublic </li></ul><ul><ul><li>CEO- Michael Roth </li></ul></ul><ul><li>Omniconn </li></ul><ul><u...
Interpublic Group of companies(IPG) <ul><li>Headquartered in NY </li></ul><ul><li>Advertising and marketing services compa...
History <ul><li>1930- incroporated as McCann </li></ul><ul><li>1061- as IPG </li></ul><ul><li>1971- went public </li></ul>
IPG in India <ul><li>DraftFCB </li></ul><ul><li>Initiative </li></ul><ul><li>Lowe Worldwide </li></ul><ul><li>McCann Erick...
Omnicom <ul><li>Services </li></ul><ul><ul><li>advertising,  </li></ul></ul><ul><ul><li>customer relationship management (...
Omincon in India <ul><li>BBDO India </li></ul><ul><li>TBWA India </li></ul>
Publicis <ul><li>Services </li></ul><ul><ul><li>traditional advertising,  </li></ul></ul><ul><ul><li>media services,  </li...
Publicis in India
WPP
WPP in India
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Global advertising companies

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Global advertising companies

  1. 1. Advertising & Global Advertising Companies Apoorva
  2. 2. Big Four <ul><li>Interpublic </li></ul><ul><li>Omniconn </li></ul><ul><li>Publicis </li></ul><ul><li>WPP </li></ul><ul><li>Dentsu </li></ul><ul><li>Hawas </li></ul>
  3. 3. Comparison of Big 10!
  4. 4. Men in Charge <ul><li>Interpublic </li></ul><ul><ul><li>CEO- Michael Roth </li></ul></ul><ul><li>Omniconn </li></ul><ul><ul><li>Chief Executive – John Wren </li></ul></ul><ul><li>Publicis </li></ul><ul><ul><li>CEO/President – Maurice Levy </li></ul></ul><ul><li>WPP </li></ul><ul><ul><li>Chief – Martin Sorrell </li></ul></ul><ul><li>Dentsu </li></ul><ul><li>Hawas </li></ul>
  5. 5. Interpublic Group of companies(IPG) <ul><li>Headquartered in NY </li></ul><ul><li>Advertising and marketing services company </li></ul><ul><li>Services </li></ul><ul><ul><li>Consumer advertising </li></ul></ul><ul><ul><li>Direct marketing </li></ul></ul><ul><ul><li>Mobile marketing </li></ul></ul><ul><ul><li>Search engine marketing </li></ul></ul>
  6. 6. History <ul><li>1930- incroporated as McCann </li></ul><ul><li>1061- as IPG </li></ul><ul><li>1971- went public </li></ul>
  7. 7. IPG in India <ul><li>DraftFCB </li></ul><ul><li>Initiative </li></ul><ul><li>Lowe Worldwide </li></ul><ul><li>McCann Erickson Worlwide </li></ul><ul><li>Momemtum </li></ul><ul><li>MRM </li></ul><ul><li>Octagon </li></ul><ul><li>UM </li></ul><ul><li>Weber Shandwick </li></ul>
  8. 8. Omnicom <ul><li>Services </li></ul><ul><ul><li>advertising, </li></ul></ul><ul><ul><li>customer relationship management (CRM), </li></ul></ul><ul><ul><li>strategic media planning and buying, </li></ul></ul><ul><ul><li>digital and interactive marketing, </li></ul></ul><ul><ul><li>direct and promotional marketing, </li></ul></ul><ul><ul><li>public relations and other specialty communications </li></ul></ul>
  9. 9. Omincon in India <ul><li>BBDO India </li></ul><ul><li>TBWA India </li></ul>
  10. 10. Publicis <ul><li>Services </li></ul><ul><ul><li>traditional advertising, </li></ul></ul><ul><ul><li>media services, </li></ul></ul><ul><ul><li>specialized agencies </li></ul></ul><ul><ul><li>marketing services SAMS </li></ul></ul>
  11. 11. Publicis in India
  12. 12. WPP
  13. 13. WPP in India
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