WRITING A TREND STORY • A trend story describes a series of events and traces them to a common cause or causes.
The Key• The key to reporting • Most trend stories focus and writing a trend on one link in an story is understanding extensive chain of cause the cause-and-effect and effect. Asking relationships in the yourself a series of subject area, and being questions can help able to describe them focus the story clearly for readers.
Q1 • Where does the story lie? Is it the trend? The causes of the trend? Or the consequences of the trend?
Q1• Regardless of where you choose to focus the story, you must keep the readers aware of where this trend lies in the chain of cause and effect. In short, tell them what is causing the trend and make sure they are aware of what the possible implications might be.
Q2• Do you have specific examples that demonstrate how and why this trend is occurring?
Q2• Generally, there are two ways to handle such examples: through focusing intensely on one person or situation that illustrates the situation, or through a broad-brush sampling of many individual cases. A general rule: The best material comes from those with the closest exposure to the trend, so bring the camera as close as possible to the front lines.
Q3 • Do you have an expert or experts to give an overview of the subject area?
Q3• Besides individuals directly affected by or involved with the subject, you will need to interview someone with an overview, a neutral expert who is knowledgeable about the subject.
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