Develop your social
the voice wording you use to respond,
helps to shape your personality.
- Thank’s a lot, Johnny. You rule!
Thank you for taking your time to share.
Thanks for liking us. We like you too
Thanks for your feedback, Jhonny. We are
Thanks for you comment, and keep
spreading the good word.
The response depend on the audience.
People are more likely to buy your products if
they feel they know you, trust you, and like
You can transform About Us page of your
web-site into actual conversation.
Do you know anyone whom I could talk to?
It’s conversation – Keep
social networks the conversation
your brand ambassador customers who love you no matter what.
Tell who you are
Being inauthentic backfires
Unregulating talks VS Regulating
- The more you regulate the less authentic
Admit mistakes – fix - people will forgive.
the curtain: let people know you.
((Example B1Example – gov. agency – show
positive action and prevent violence. ))
- Vin Diesel (FB)
- Ashton Kutcher (Twitter)
- Nick Swisher (athlet/Twitter)
5 things that you could say that
would seem inauthenticmarketingspeaking to a customer.
Write 5 examples of how you could say
the same in a more authentic way on FB.
of Mouth Marketing Association
Honesty of Relationship
Honesty of Opinion
Honesty of Identity
(Example: ObamaThe mayor of Newark
would you respond – on social
book has provided valuable insight to
you so far.
Has this book provide a valuable insight to
you so far?
would you like to see more of in this
Who are you inspired by most?
Where is the most interesting place you’v
used our product?
When did you first use our service?
Why do you like this page?
Questions= build emotional
you guide the conversation without
Allowing you to become consumercentric marketers rather than brandcentered marketers
Demonstrate that you value openness
Showing that you care about what you
customers have to say
great solutions from the people who
know you the best
You tap into the wisdom of the crowd
You get vested interest in the outcomes
from a potentially huge group of people
who are all waiting to become your
Stide Rite (children shoes)
down a list of the topics of
conversation you customersreaders like
to talk about.
Write a list of questions, they’d be
interested to answer.
Examples of project suitable for