Apollo Twitter Influencer Weekly Bulletin - 11/12/2011

The Twitter Influencer Weekly Bulletin05 December to 11 DecemberThe weeks guide to technology influencer activity on Twitter

05 December to 11 December About this research Apollo Researchs Twitter Survey monitors just those people who make and shape the technology agenda. The service concentrates on monitoring the technology opinion formers who have an independence from the vendors. These people tend to fall into two main groups: the writers (journalists, bloggers, etc.) and the technology analysts. The survey monitors the tweets from 5,257 influencers whose level of impact is determined by three factors: 1. the quality of the people that follow them; 2. the numbers of quality people following them; and 3. the extent to which they are referenced by other influencers. Our weekly bulletin looks at the activity from these influencers over the last week and includes the topics (hashtags) that have grabbed the influencers attention, the companies they have tweeted most about and how their activity has been spread over the week. The week in numbers How does your company compare with its rivals on Twitter? In the last week 572 different technology Number of tweets this week: 90,791 companies were mentioned by 3,446 different influencers. Number of influencers tweeting: 3,446 Number that were tech writers: 2,713 Did your company get its fair share of coverage on Twitter? Number that were tech analysts: 733 Number of different hashtags used: 7,712 To find out how your companys share compared with that of your rivals and which Number of tech companies mentioned: 572 influencers are driving the agenda in your sector then call us today on +44(0)208 979 Number of influencers retweeted 515 4443.www.apolloresearch.com 2

05 December to 11 December What were the influencers writing about? Tech Analysts These were the ten hashtags that the technology analysts tweeted most about last week and, through their influence, made the biggest impact. Impact The biggest, by 16%, from IBMscforum was LeWeb. The hashtags GartnerDC, ukoug2011 and Cloud completed the top five. Tech Writers The chart shows the ten hashtags most often used by the technology writers last week and the impact that they made on Twitter. Impact The biggest by a huge 108% from SAP was LeWeb. The hashtags Cloud, GartnerDC and Ensw completed the top five.www.apolloresearch.com 3

05 December to 11 December What did the influencers mention the most? The tag cloud below shows the topics, companies, products and people that were mentioned the most in the 90,791 tweets written by the influencers last week.www.apolloresearch.com 4

05 December to 11 December Which companies were the influencers writing about? 0 5000 10000 15000 20000 25000 30000 Tech Analysts Impact These are the top 10 companies that the Apple technology analysts covered the most. Google Both the analysts and the writers covered Microsoft Apple more than any other company. IBM Hewlett-Packard SAP Amazon Verizon Success Factors Microsoft XBox and Games 0 20000 Impact 40000 60000 80000 100000 120000 Tech Writers If you compare the writers top ten with the Apple analysts top companies then you can see Google that the companies placed first second Microsoft and third were the same as the top three for the analysts. Amazon Hewlett-Packard Microsoft XBox and Games Verizon Samsung Netflix Yahoowww.apolloresearch.com 5

05 December to 11 December Who wielded the most influence this week? 0 50000 Impact 100000 150000 200000 250000 Tech Analysts These are the top 10 technology analysts Ray Wang that made the biggest impact from the 764 Vanessa Alvarez analysts that tweeted last week. Ray Wang (rwang0) tweeted 388 times (thats James Governor an average of 55.4 tweets per day). James Kobielus Wes Miller The impact that Ray Wang delivers is Chris Gaun related to the high number of quality Merv Adrian people (end users, commentators and other influencers) who follow the tweets. Sameer Patel Alan Berkson Jeremiah Owyang 0 20000 40000 Impact 60000 80000 100000 120000 140000 160000 Tech Writers Out of the 2713 technology writers that Maria Popova tweeted last week, these were the top 10 Kara Swisher that made the biggest impact from their tweets. Anthony De Rosa Brian Stelter You can see that Maria Popova James Governor (brainpicker) made the most impact Chris Pirillo followed by Kara Swisher (karaswisher). Blake Hounshell Christofer Hoff James Kobielus Hillel Fuldwww.apolloresearch.com 6

05 December to 11 December Who was re-tweeted the most? These are the top 10 technology influencers that were re-tweeted the most by other influencers. The percentages shown here is the share of the top 10 that Alan Berkson each of the influencers gained. Ray Wang Neil Raden 7% 18% 7% Frank Scavo In total 515 different influencers were re- 8% tweeted by their fellow influencers this Merv Adrian Clive Longbottom 12% week. The influencer that had the biggest 8% re-tweet impact was Ray Wang (rwang0). George Hulme Anthony De Rosa 9% 11% Dennis Howlett Naomi Bloom 9% 11%www.apolloresearch.com 7

05 December to 11 December Output by day This shows the number of total number of 20000 tweets by day from the 3,446 influencers that tweeted last week. 15000 In total there were 90,791 tweets posted by the 3,446 influencers and the day that 10000 Tweets Writers saw more tweets than any other was last Analysts Wednesday. 5000 0 Hashtag impact by day This chart shows the impact that the top ukoug2011 10 hashtags made each day last week. socbiz SAP MongoSV LeWeb know11 IBMscforum GartnerDC Ensw Cloudwww.apolloresearch.com 8

05 December to 11 December Company impact by day This chart shows the impact that the top Verizon 10 companies made each day last week. SAP Samsung Microsoft XBox and Games Microsoft IBM Hewlett-Packard Google Apple Amazon Did you know? Apollo has a wealth of information on how you and your competitors are being covered on Twitter, including: Apollo Research • Your share of coverage benchmarked against competitors 6 The Mews • Which influencers cover you, the competition, and their relative authority 53 High Street • Profiles of the most influential tweeters Hampton Hill TW12 1ND Tel: +44 (0)20 8979 4443 Contact us today to request a sample report by email: enquiries@apolloresearch.com, or call us on +44(0) 20 8979 4443.www.apolloresearch.com 9

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Apollo Twitter Influencer Weekly Bulletin - 11/12/2011

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Apollo Twitter Influencer Weekly Bulletin - 11/12/2011 — Presentation Transcript