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111017 twib

  1. 1. The Twitter Influencer Weekly Bulletin10 October to 16 OctoberThe weeks guide to technology influencer activity on Twitter
  2. 2. 10 October to 16 October About this research Apollo Researchs Twitter Survey monitors just those people who make and shape the technology agenda. The service concentrates on monitoring the technology opinion formers who have an independence from the vendors. These people tend to fall into two main groups: the writers (journalists, bloggers, etc.) and the technology analysts. The survey monitors the tweets from 5,199 influencers whose level of impact is determined by three factors: 1. the quality of the people that follow them; 2. the numbers of quality people following them; and 3. the extent to which they are referenced by other influencers. Our weekly bulletin looks at the activity from these influencers over the last week and includes the topics (hashtags) that have grabbed the influencers attention, the companies they have tweeted most about and how their activity has been spread over the week. The week in numbers How does your company compare with its rivals on Twitter? In the last week 459 different technology Number of tweets this week: 37,030 companies were mentioned by 2,740 different influencers. Number of influencers tweeting: 2,740 Number that were tech writers: 2,066 Did your company get its fair share of coverage on Twitter? Number that were tech analysts: 674 Number of different hashtags used: 4,196 To find out how your companys share compared with that of your rivals and which Number of tech companies mentioned: 459 influencers are driving the agenda in your sector then call us today on +44(0)208 979 Number of influencers retweeted 284 4443.www.apolloresearch.com 2
  3. 3. 10 October to 16 October What were the influencers writing about? Tech Analysts These were the ten hashtags that the technology analysts tweeted most about last week and, through their influence, made the biggest impact. Impact The biggest, by a huge 219%, from cloud was DellWorld. The hashtags Hadoop, GartnerSym and socbiz completed the top five. Tech Writers The chart shows the ten hashtags most often used by the technology writers last week and the impact that they made on Twitter. Impact The biggest by 28% from DellWorld was OWS. The hashtags occupywallstreet, ENSW and gopdebate completed the top five.www.apolloresearch.com 3
  4. 4. 10 October to 16 October Which companies were the influencers writing about? 0 5000 10000 15000 20000 25000 30000 35000 Tech Analysts Impact These are the top 10 companies that the Apple technology analysts covered the most. Google Both the analysts and the writers covered Research In Motion Apple more than any other company. IBM Microsoft Oracle Netflix Samsung Verizon Amazon 0 10000 20000 Impact 30000 40000 50000 60000 70000 80000 Tech Writers If you compare the writers top ten with the Apple analysts top companies then you can see Google that the companies placed first second Research In Motion and third were the same as the top three for the analysts. Microsoft AT & T Netflix Amazon Samsung Zynga Game Network Sonywww.apolloresearch.com 4
  5. 5. 10 October to 16 October Who wielded the most influence this week? 0 20000 40000 Impact 60000 80000 100000 120000 140000 Tech Analysts These are the top 10 technology analysts Ray Wang that made the biggest impact from the 675 James Governor analysts that tweeted last week. Ray Wang (rwang0) tweeted 191 times (thats James Kobielus an average of 27.3 tweets per day). Bob Egan Vanessa Alvarez The impact that Ray Wang delivers is Jeremiah Owyang related to the high number of quality Alan Silberberg people (end users, commentators and other influencers) who follow the tweets. Tom Raftery Jeffrey Hammond Mike Gualtieri 0 5000 10000 Impact 15000 20000 25000 30000 35000 40000 Tech Writers Out of the 2066 technology writers that Arianna Huffington tweeted last week, these were the top 10 Danny Sullivan that made the biggest impact from their tweets. Alexis Madrigal Alexia Tsotsis You can see that Arianna Huffington Adrian Bridgwater (ariannahuff) made the most impact Alex Wilhelm followed by Danny Sullivan Charles Arthur (dannysullivan). Dave Winer David Carr Brian Lamwww.apolloresearch.com 5
  6. 6. 10 October to 16 October Who was re-tweeted the most? These are the top 10 technology Vanessa Alvarez influencers that were re-tweeted the most Merv Adrian 6% by other influencers. The percentages 7% shown here is the share of the top 10 that Ray Wang each of the influencers gained. 14% Mike Gualtieri In total 284 different influencers were re- 8% James Governor tweeted by their fellow influencers this Henry Blodget 13% week. The influencer that had the biggest 8% re-tweet impact was Ray Wang (rwang0). Jeremiah Owyang Alex Williams 9% 13% Matthew Eastwood 10% Thomas Otter 12%www.apolloresearch.com 6
  7. 7. 10 October to 16 October Output by day This shows the number of total number of 10000 tweets by day from the 2,740 influencers that tweeted last week. 8000 In total there were 37,030 tweets posted 6000 by the 2,740 influencers and the day that Tweets Writers saw more tweets than any other was last 4000 Analysts Wednesday. 2000 0 Hashtag impact by day This chart shows the impact that the top socbiz 10 hashtags made each day last week. SNWUSA OWS occupywallstreet mobile IBM Hadoop econdebate DellWorldwww.apolloresearch.com 7
  8. 8. 10 October to 16 October Company impact by day This chart shows the impact that the top Samsung 10 companies made each day last week. Research In Motion Oracle Netflix Microsoft IBM Google AT & T Apple Amazon Did you know? Apollo has a wealth of information on how you and your competitors are being covered on Twitter, including: Apollo Research • Your share of coverage benchmarked against competitors 6 The Mews • Which influencers cover you, the competition, and their relative authority 53 High Street • Profiles of the most influential tweeters Hampton Hill TW12 1ND Tel: +44 (0)20 8979 4443 Contact us today to request a sample report by email: enquiries@apolloresearch.com, or call us on +44(0) 20 8979 4443.www.apolloresearch.com 8