Why mobile?
Never in the history of man has there been a device so integral to life that those lucky enough to own one carry it with t...
<ul><li>The mobile phone </li></ul>
21% Global Internet Penetration
55%+ Global Mobile Penetration
Global Phone Market Today: Far More Than Just iPhones <ul><li>1.4B fixed phone lines </li></ul><ul><li>100M+ Blackberrys <...
The Bulk of the World’s Mobile Data Traffic  Runs Through Simple Java Handsets Smartphones (including iPhone, Nokia,  Blac...
The mobile market is and will remain segmented. iPhone OS Symbian OS RIM OS Android Windows Mobile Palm OS Other (Blackber...
The question is How to reach everyone? The answer is:
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Why Mobile?

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Why the mobile phone is the future for content owners.

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Why Mobile?

  1. 1. Why mobile?
  2. 2. Never in the history of man has there been a device so integral to life that those lucky enough to own one carry it with them wherever they go. From home to work, from work to play, from place to place, even from room to room - people live with it, eat with it, and sleep with it. Never before has any device been so ubiquitous. It's name?
  3. 3. <ul><li>The mobile phone </li></ul>
  4. 4. 21% Global Internet Penetration
  5. 5. 55%+ Global Mobile Penetration
  6. 6. Global Phone Market Today: Far More Than Just iPhones <ul><li>1.4B fixed phone lines </li></ul><ul><li>100M+ Blackberrys </li></ul><ul><li>40M+ iPhones </li></ul><ul><li>4B+ Java-based mobile phones </li></ul><ul><li>(Nokia, Samsung, SonyEricsson, etc.) </li></ul>
  7. 7. The Bulk of the World’s Mobile Data Traffic Runs Through Simple Java Handsets Smartphones (including iPhone, Nokia, Blackberry, HTC, etc. ) Standard, Internet-Enabled Mobile Java Phone Handsets Share of Global Data Traffic via Mobile Phone Handsets Source: AdMob
  8. 8. The mobile market is and will remain segmented. iPhone OS Symbian OS RIM OS Android Windows Mobile Palm OS Other (Blackberry) (Nokia, Sony Ericsson, Samsung, etc.) Source: AdMob
  9. 9. The question is How to reach everyone? The answer is:

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