RE4CTOR for Live Music

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RE4CTOR - TURNING AUDIENCES INTO PARTICIPANTS

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RE4CTOR for Live Music

  1. 1. TURNING AUDIENCES INTO PARTICIPANTS
  2. 2. RE4CTOR: ENLIVENS INTERACT WITH LIVE SHOWS IN REAL TIME <ul><li>PlayMe, a Finnish musical, is the first live show to feature real-time interaction between the audience and the performance – using their mobile phones while they’re in the theatre, the audience can participate in competitions, vote, view and interact with additional content, and download music. </li></ul>
  3. 3. RE4CTOR: EMPOWERS FAN COMMUNITIES WITH FULL mCOMMERCE STOREFRONTS
  4. 4. RE4CTOR: ENABLES FROM DANCE TO DEATH METAL VOTE FOR THE ENCORE
  5. 5. RE4CTOR: ENGAGES LIVE CONCERTS TRANSFORMED VIA PARTICIPATION <ul><li>Artists strive to interact with their audience, but in larger venues, they can only perform for - rather than commune with - their audience </li></ul><ul><li>Yet most of their audience will have their mobile phones close at hand, recording video, texting their friends at home or in other parts of the venue </li></ul><ul><li>RE4CTOR builds on the audience’s natural desire to reach for their mobile, and uses it to draw the them even further into the event </li></ul><ul><li>REACTOR turns spectators into participants </li></ul>
  6. 6. RE4CTOR: DELIVERS SUBSTANTIAL BENEFITS TO LABELS, PROMOTERS AND ARTISTS <ul><li>a one-to-one relationship with each individual audience member - from the moment they buy their ticket, til long after the gig is over - shows exactly who the audience is and what their preferences are </li></ul><ul><li>all user behaviour data is captured in real-time, giving a wealth of user metrics that can be tracked and analysed using a web-based dashboard </li></ul><ul><li>events, promotions, and advertising can be very accurately targeted </li></ul><ul><li>audiences / fans can be engaged long after they've gone home and long before the next gig </li></ul><ul><li>music and merchandise can be sold directly to consumers without losing large shares of revenue to third party operators and/ or retailers </li></ul>
  7. 7. RE4CTOR: DELIVERS ADDITONAL REVENUE STREAMS <ul><li>Fees from premium SMS for voting, messaging, or other such services </li></ul><ul><li>Participation fees & subscriptions via mCommerce or premium SMS substitution </li></ul><ul><li>Advertising, promotions, ticket sales </li></ul><ul><li>Media & merchandising sales </li></ul>
  8. 8. RE4CTOR: DELIVERS <ul><li>RE4CTOR is already powering major music brands </li></ul><ul><li>RE4CTOR is powering the first mobile interactive musical in the world – premiered September 2009 in Helsinki, Finland </li></ul><ul><li>RE4CTOR is powering shows for leading European broadcasters (Winner -Best Children’s Programme, Finnish 2009 TV Awards) </li></ul>
  9. 9. <ul><li>DO YOU WANT TO KNOW MORE? </li></ul><ul><li>CLICK HERE </li></ul>

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