COTEN: Service Designing Higher Education

College of Fine Arts • The University of New South Wales • Australia School of Pharmacy • University of Auckland • New Zealand 2 A collaborative online research coten activity exploring service design for higher education in 2010 Examining Higher Education through Service Design SDN Conference, 2010, Berlin Dr. Andy Polaine Lecturer/Research Fellow - Service Design andrew.polaine@hslu.ch Twitter: @apolaine

I need your help with this Image: http://www.flickr.com/photos/spigoo/

Education is steeped in a production line mindset

Based on the jobs people would be doing Assembly Line At Texas Instruments,1959. Source: Google hosted Life magazine archive

We’re still using the same methods...

... albeit clothed in new technologies Image: http://www.flickr.com/photos/popofatticus

We spend a lot of time on restructuring & curricula

But we don’t know much about our students’ lives

And we’re unlikely to correctly predict their futures Image: http://www.paleofuture.com/

The Play Ethic (2004) “For the culture of industrialism, in which an individual’s submission to routine is what is most valued, a network society is something of a disaster. The industrial mindset is too brittle to cope with the way that networks operate.” - Pat Kane Shift from industrial to network mindsets

A collaborative online research coten activity exploring service design for higher education in 2010 Re-thinking through the lens of service design

1999 2002 2003 Virtual Design Studio [VDS] ‘99 Graphics & Contemporary Society Visualising the Science of Genomics 2005 2006 2007 Creative Waves 2005 Omnium Creative Network Creative Waves 2007 Creative Waves - a quick history COTEN set out to answer two questions

107 Participants 61 Students 22 Teachers/Mentors 22 Countries 35 Colleges 21 Special Guests 2005 - Photomedia

200+ Participants 120+ Students 80+ Teachers/Mentors 30+ Countries 60+ Colleges 20+ Special Guests 2007 - Visualizing Issues in Pharmacy

A collaborative online research coten activity exploring service design for higher education in 2010 80+ Participants, 9 Special Guests, 24 Countries 1. How can we re-imagine the structure and experience of higher education using service design techniques? 2. Can service design methodologies be used in a purely online, collaborative environment? COTEN set out to answer two questions

Can we re-create some of this (without the Post-Its)?

Special Guests

Discussions

- Problem/brief to broadly framed - Professionals have experience, but little time - Students have more time, but lack experience (but often have great insights) - Timing hard to get right - Difficult to move from talk to action Problems Image: http://www.flickr.com/photos/themadlolscientist/

Don’t do projects during the World Cup Image: http://www.flickr.com/photos/rhyick/4790598337

Positives: Cultural Probes

Favourite teaching and meeting spaces

4. Change the way of teaching ...more engagement/ shift to enablers and facilitators Insights In their cultural probes many people state they have learned the most from a parent or another family member. Fewer state other people they met later in life like teachers, mentors or so. How does this come, is this due to the quality of the relationship, time spent with the influential person or is it something occuring with a transfer of basic values, culture, confidence & trust? I put away my computer except to “Keeping it real” or surreal. Will show examples of things, and took online help or hinder? Action Re- out the marker. What happened? the search? This is more about balance, level of engagement changed in my the difficulty with online is where it classes, unexpected conversations is an economic substitute for ‘face emerged and I transformed from to face’ delivery. teacher to knowledge facilitator. ... teachers should be passionate and inspiring! Synthesis of insights ... a great teacher / trainer. He .... a wonderful person who inspired manages to inspire and really bring me again and again to look at the

The Big Lesson: Small Change

Thank you! Take a look at the project and archive here: http://www.creativewaves-coten.com/ Dr. Andy Polaine Lecturer/Research Fellow - Service Design andrew.polaine@hslu.ch Twitter: @apolaine

One more thing....

http://www.polaine.com	41
http://www.creativewaves-coten.com	15
http://master-design-luzern.ch	3
http://feeds2.feedburner.com	1
http://techmediaweb.collected.info	1

COTEN: Service Designing Higher Education

by Andy Polaine on Oct 19, 2010

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COTEN: Service Designing Higher Education — Presentation Transcript