• Save
Banking on Mobile!
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Banking on Mobile!

on

  • 3,325 views

Presentation to the Mobile Marketing Association in Singapore on customer engagement through mobile devices and how it will change the way Banks engage their customers (in time)!

Presentation to the Mobile Marketing Association in Singapore on customer engagement through mobile devices and how it will change the way Banks engage their customers (in time)!

Statistics

Views

Total Views
3,325
Views on SlideShare
3,223
Embed Views
102

Actions

Likes
1
Downloads
0
Comments
0

6 Embeds 102

http://www.linkedin.com 62
http://i4interactive.posterous.com 28
https://www.linkedin.com 8
http://posterous.com 2
http://paper.li 1
http://i4interactive.wordpress.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Our part of the story begins like this. In April 2010 we launched Breeze, an app that made it simple to see, move and manage your money. Unfortunately, nobody knew about it.We decided that
  • Our part of the story begins like this. In April 2010 we launched Breeze, an app that made it simple to see, move and manage your money. Unfortunately, nobody knew about it.We decided that
  • Our part of the story begins like this. In April 2010 we launched Breeze, an app that made it simple to see, move and manage your money. Unfortunately, nobody knew about it.We decided that
  • We’ll start off with our story
  • We’ll start off with our story
  • Today we’d like to tell you a story. Like all good

Banking on Mobile! Presentation Transcript

  • 1. Banking on Mobile
    How one device will change the
    way Banks engage their customers (in time)!
  • 2. Two men and a device...
  • 3. One Device & One purpose …
    Telephony (100%)
  • 4. A “smarter device” now multi purpose
    Web & Search (12%)
    10 Mins
    Gaming & Social (47%)
    40 Mins
    Telephony (32%)
    27 mins
    Mail (9%)
    7 Mins
    Source: US Mobile data from App Fire 11/1. Note: Android users showed higher browsing activity
  • 5. The revolution has only just begun
    RELEVANCE
    RICHNESS
  • 6. A “smarter device” now multi purpose
    Source: Heath Wallis
  • 7. The seeds of the revolution…
    So
    Social
    Lo
    Mo
    Location
    Mobility
  • 8. …complimented and cultivated
    Pa
    So
    Payments
    Social
    Lo
    Mo
    Ux
    Location
    Mobility
    User Experience
  • 9. Carpe Diem Payments?
    Tricklenomics
    Contactless
    Instant
  • 10. When Social met Local on a Mobile
    Locate
    Communicate
    Share
  • 11. Creating a new currency for marketers
    Follow
    Like
    Check-In
    Share
    ?
  • 12. Breeze Living
  • 13. Differentiate through experience
    Design
    Serve to Sell
    Analyze
  • 14. Breeze Wishlist
  • 15. Ingredients to Success
    Strategic outlook, agile approach
    Unconventional inspiration
    Invest in User Centric Design
    Great Partners
    People & Culture
  • 16. Pitfalls to be aware of
    Appfestation
    Content Exhaustion
    Standards (Security & OS)
    Find right Development Partners
    Underestimating Regulation
  • 17. Thank You