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Stakeholders Engagement the 7 Principles
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Stakeholders Engagement the 7 Principles

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Many of us leading change have prioritised and focused on the wrong things. Practical People Engagement provides a better approach as well as a rich source of practices and techniques that help to get …

Many of us leading change have prioritised and focused on the wrong things. Practical People Engagement provides a better approach as well as a rich source of practices and techniques that help to get better results from the change they are trying to lead.


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  • P39
    This suggests it is more about emotion than logic and reason.
    The advertising world understand this – think of recent adverts on the TV that are more about passion, experience and personality traits or features, use and specifications?
    Also, it appears that in seeking to influence people, we should have more regard to the reasons rather than the features. The meaning of what people do, and connecting them to it, can become a powerful motivator.
    The hierarchy is not simple and is not always effective in trying to get people to do as you think they should. All too often power does not operate as a simple aggregation of where people sit in the hierarchy. Nor is power evenly distributed. We find that real power does not map onto the organisational chart exactly.
    So introducing an explanation of ‘why’ people should change to certain practices can be more powerfully motivating than command-and-control styles of management that do not care to provide reasons.
    We do not need to abandon logic and authority structures, but we have overemphasised rationality in traditional management to the exclusion of all else.
    The point of this principle is the reality that there are more powerful forces at work sometimes in the realm of emotions, affections and meaning. In order to influence effectively, we need to recognise these and work with them.
  • Transcript

    • 1. Practical People Engagement The 7 principles to engage with people Presentation: Lenny Descamps, APMG
    • 2. What is Practical People Engagement ? Many of us leading change have prioritised and focused on the wrong things. Great change leaders understand this. Practical People Engagement provides a better approach as well as a rich source of practices and techniques that help to get better results from the change they are trying to lead Let’s discover the 7 principles …
    • 3. Principle 1 Seek first to understand … then be understood. 2 ears 1 mouth Listening is always the start position in effective influencing
    • 4. Principle 2 Effective change is always led Change is so uncertain we need leaders to guide us through A manager Administers Maintains Focuses on systems and structure Relies on control Has a short term view Asks how and when Has an eye on the bottom line Accepts the status quo A leader Innovates Develops Focuses on people Inspires trust Takes a long-range perspective Asks why Has an eye on the horizon Challenges the status quo Source – Warren Bennis
    • 5. Principle 3 Habits are the inhibitors and the goal Habits make us resist change, and our goal is not to remove habits but to replace them © Copyright Patrick Mayfield 2013
    • 6. Principle 4 Recognise and minimise the pain of change People always seek to minimise pain, so engage them with this in mind
    • 7. Principle 5 High performance comes through people and action Leaning into relationships is a key proclivity for being effective, as it being action-oriented, rather than being continually stuck in analysis
    • 8. Principle 6 Integrity is powerfully persuasive It breeds trust and makes engagement so much easier • • • • • • • Trust others first Give people the benefit of the doubt Under-promise and over-deliver Deliver bad news early Tell people what you don’t know, find out and provide the answer Disclose your interests If you have a conflict of interests, tell people
    • 9. Principle 7 Feelings trump reason and meaning trumps authority We are not as rational as we like to think we are, Reason – Analyse – Act Engagement works better when we recognise the need for emotional connection
    • 10. Want to know more Follow an accredited course from APMG-International to know more about the principles, the themes, steps, practices and techniques Our certification will help you to •Drive results and benefits through effective collaboration •Improve communication and influencing skills •Prioritise time and organize resources effectively •Generate buy-in and cooperation from key stakeholders •Remove obstacles to progress and success •Draw on a range of experience and techniques for influencing people •Develop a reputation as a key player and influencer.
    • 11. International