Monitoring Social Media by Apis Design In Calgary

Monitoring Social Media
Apis Design Inc.
Alex Zagoumenov

Agenda
Overview of social media
L.A.R. Model in review
An example of L.A.R. at work
Recap and the next steps

Social media is…
Conversations around your company
Your company, audience(s), competition
Traditional media vs. new (social) media
One-way vs. two-way communication
The goal is to listen + analyze + respond

L.A.R. Model
1
2
3
Listen
Analyze
Respond

Listen.A.R.
What do I want to listen for?
Vanity, industry experts, competition
What channels to listen to?
Blogs, Search Engines, Twitter, etc.
What tools should I use?
Google Reader, Google Alerts, etc.

L.Analyze.R.
Be aware of filtering results
Identify the triggers
Monitor opportunities AND threats
Reporting structure and frequency

L.A.Respond.
React wisely AND be proactive
Solving problems AND adding value
The goal is to build trusted networks
Track results of your responses

L.A.R. Model
1
2
3
Listen
Analyze
Respond

Example of L.A.R.
Client: XXX-XXX
Goals: monitor vanity, industry, competition
Frequency: weekly, monthly
Tool: Google Reader
Channels: engines, blogs, twitter, sites
Triggers: keywords (calgary web design)

A few questions to ask yourself…

What’s the general view of social media in your company?

Has your company been engaged in any social media monitoring activities?

What’s the biggest question you have about social media?

Do you use social networks personally, apart from work?

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Monitoring Social Media by Apis Design In Calgary

by Apis Design Inc. on Nov 26, 2009

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