Monitoring Social Media<br />Apis Design Inc.<br />Alex Zagoumenov<br />
Agenda<br />Overview of social media<br />L.A.R. Model in review<br />An example of L.A.R. at work<br />Recap and the next...
Social media is…<br />Conversations around your company<br />Your company, audience(s), competition<br />Traditional media...
you<br />
L.A.R. Model<br />1<br />2<br />3<br />Listen<br />Analyze<br />Respond<br />
Listen.A.R.<br />What do I want to listen for?<br />Vanity, industry experts, competition<br />What channels to listen to?...
L.Analyze.R.<br />Be aware of filtering results<br />Identify the triggers<br />Monitor opportunities AND threats<br />Rep...
L.A.Respond.<br />React wisely AND be proactive<br />Solving problems AND adding value<br />The goal is to build trusted n...
L.A.R. Model<br />1<br />2<br />3<br />Listen<br />Analyze<br />Respond<br />
Example of L.A.R.<br />Client: XXX-XXX<br />Goals: monitor vanity, industry, competition<br />Frequency: weekly, monthly<b...
A few questions to ask yourself…<br />
What’s the general view of social media in your company? <br />
Has your company been engaged in any social media monitoring activities?<br />
What’s the biggest question you have about social media?<br />
Do you use social networks personally, apart from work?<br />
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Monitoring Social Media by Apis Design In Calgary

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Client session at Apis Design in Calgary, November 19, 2009. Alex Zagoumenov speaks about the importance of listening in social media. After a brief introduction of social media communications, Alex goes on to talk about 3 main steps of LAR Model (Listen, Analyze, Respond).

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  • Experience sharing on the inter-industry level
  • Conversations, your company is in the middleSocial media = new media, what’s the distinctionBroadcasting vs. problem solving (listening first – one way communication vs two way communication)You have to monitor / listen in order to play the game1. Listen to the public, 2. competitive intelligence
  • Could potentially animate this slide for the next iteration
  • Once we setup the dashboard, there’s a huge inflow of informationWe have to be aware of filteringThe ‘what’ and the ‘when’
  • Track result of your responses (tools such as bit.ly will help to monitor your link activity)
  • Positive, negative, neutral? Please explainAre you using social media to connect with partners, customers, colleagues?Provide an example of a social tool you use
  • Positive, negative, neutral? Please explainAre you using social media to connect with partners, customers, colleagues?Provide an example of a social tool you use
  • How do you differentiate between social conversations at work and at home?
  • Monitoring Social Media by Apis Design In Calgary

    1. 1. Monitoring Social Media<br />Apis Design Inc.<br />Alex Zagoumenov<br />
    2. 2. Agenda<br />Overview of social media<br />L.A.R. Model in review<br />An example of L.A.R. at work<br />Recap and the next steps<br />
    3. 3. Social media is…<br />Conversations around your company<br />Your company, audience(s), competition<br />Traditional media vs. new (social) media<br />One-way vs. two-way communication<br />The goal is to listen + analyze + respond<br />
    4. 4. you<br />
    5. 5. L.A.R. Model<br />1<br />2<br />3<br />Listen<br />Analyze<br />Respond<br />
    6. 6. Listen.A.R.<br />What do I want to listen for?<br />Vanity, industry experts, competition<br />What channels to listen to?<br />Blogs, Search Engines, Twitter, etc.<br />What tools should I use?<br />Google Reader, Google Alerts, etc.<br />
    7. 7. L.Analyze.R.<br />Be aware of filtering results<br />Identify the triggers<br />Monitor opportunities AND threats<br />Reporting structure and frequency<br />
    8. 8. L.A.Respond.<br />React wisely AND be proactive<br />Solving problems AND adding value<br />The goal is to build trusted networks<br />Track results of your responses<br />
    9. 9. L.A.R. Model<br />1<br />2<br />3<br />Listen<br />Analyze<br />Respond<br />
    10. 10. Example of L.A.R.<br />Client: XXX-XXX<br />Goals: monitor vanity, industry, competition<br />Frequency: weekly, monthly<br />Tool: Google Reader<br />Channels: engines, blogs, twitter, sites<br />Triggers: keywords (calgary web design)<br />
    11. 11. A few questions to ask yourself…<br />
    12. 12. What’s the general view of social media in your company? <br />
    13. 13. Has your company been engaged in any social media monitoring activities?<br />
    14. 14. What’s the biggest question you have about social media?<br />
    15. 15. Do you use social networks personally, apart from work?<br />
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