Monitoring Social Media by Apis Design In Calgary

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Client session at Apis Design in Calgary, November 19, 2009. Alex Zagoumenov speaks about the importance of listening in social media. After a brief introduction of social media communications, Alex …

Client session at Apis Design in Calgary, November 19, 2009. Alex Zagoumenov speaks about the importance of listening in social media. After a brief introduction of social media communications, Alex goes on to talk about 3 main steps of LAR Model (Listen, Analyze, Respond).

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  • Experience sharing on the inter-industry level
  • Conversations, your company is in the middleSocial media = new media, what’s the distinctionBroadcasting vs. problem solving (listening first – one way communication vs two way communication)You have to monitor / listen in order to play the game1. Listen to the public, 2. competitive intelligence
  • Could potentially animate this slide for the next iteration
  • Once we setup the dashboard, there’s a huge inflow of informationWe have to be aware of filteringThe ‘what’ and the ‘when’
  • Track result of your responses (tools such as bit.ly will help to monitor your link activity)
  • Positive, negative, neutral? Please explainAre you using social media to connect with partners, customers, colleagues?Provide an example of a social tool you use
  • Positive, negative, neutral? Please explainAre you using social media to connect with partners, customers, colleagues?Provide an example of a social tool you use
  • How do you differentiate between social conversations at work and at home?

Transcript

  • 1. Monitoring Social Media
    Apis Design Inc.
    Alex Zagoumenov
  • 2. Agenda
    Overview of social media
    L.A.R. Model in review
    An example of L.A.R. at work
    Recap and the next steps
  • 3. Social media is…
    Conversations around your company
    Your company, audience(s), competition
    Traditional media vs. new (social) media
    One-way vs. two-way communication
    The goal is to listen + analyze + respond
  • 4. you
  • 5. L.A.R. Model
    1
    2
    3
    Listen
    Analyze
    Respond
  • 6. Listen.A.R.
    What do I want to listen for?
    Vanity, industry experts, competition
    What channels to listen to?
    Blogs, Search Engines, Twitter, etc.
    What tools should I use?
    Google Reader, Google Alerts, etc.
  • 7. L.Analyze.R.
    Be aware of filtering results
    Identify the triggers
    Monitor opportunities AND threats
    Reporting structure and frequency
  • 8. L.A.Respond.
    React wisely AND be proactive
    Solving problems AND adding value
    The goal is to build trusted networks
    Track results of your responses
  • 9. L.A.R. Model
    1
    2
    3
    Listen
    Analyze
    Respond
  • 10. Example of L.A.R.
    Client: XXX-XXX
    Goals: monitor vanity, industry, competition
    Frequency: weekly, monthly
    Tool: Google Reader
    Channels: engines, blogs, twitter, sites
    Triggers: keywords (calgary web design)
  • 11. A few questions to ask yourself…
  • 12. What’s the general view of social media in your company?
  • 13. Has your company been engaged in any social media monitoring activities?
  • 14. What’s the biggest question you have about social media?
  • 15. Do you use social networks personally, apart from work?