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Monitoring Social Media by Apis Design In Calgary
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Monitoring Social Media by Apis Design In Calgary

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Client session at Apis Design in Calgary, November 19, 2009. Alex Zagoumenov speaks about the importance of listening in social media. After a brief introduction of social media communications, Alex …

Client session at Apis Design in Calgary, November 19, 2009. Alex Zagoumenov speaks about the importance of listening in social media. After a brief introduction of social media communications, Alex goes on to talk about 3 main steps of LAR Model (Listen, Analyze, Respond).

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  • Experience sharing on the inter-industry level
  • Conversations, your company is in the middleSocial media = new media, what’s the distinctionBroadcasting vs. problem solving (listening first – one way communication vs two way communication)You have to monitor / listen in order to play the game1. Listen to the public, 2. competitive intelligence
  • Could potentially animate this slide for the next iteration
  • Once we setup the dashboard, there’s a huge inflow of informationWe have to be aware of filteringThe ‘what’ and the ‘when’
  • Track result of your responses (tools such as bit.ly will help to monitor your link activity)
  • Positive, negative, neutral? Please explainAre you using social media to connect with partners, customers, colleagues?Provide an example of a social tool you use
  • Positive, negative, neutral? Please explainAre you using social media to connect with partners, customers, colleagues?Provide an example of a social tool you use
  • How do you differentiate between social conversations at work and at home?
  • Transcript

    • 1. Monitoring Social Media
      Apis Design Inc.
      Alex Zagoumenov
    • 2. Agenda
      Overview of social media
      L.A.R. Model in review
      An example of L.A.R. at work
      Recap and the next steps
    • 3. Social media is…
      Conversations around your company
      Your company, audience(s), competition
      Traditional media vs. new (social) media
      One-way vs. two-way communication
      The goal is to listen + analyze + respond
    • 4. you
    • 5. L.A.R. Model
      1
      2
      3
      Listen
      Analyze
      Respond
    • 6. Listen.A.R.
      What do I want to listen for?
      Vanity, industry experts, competition
      What channels to listen to?
      Blogs, Search Engines, Twitter, etc.
      What tools should I use?
      Google Reader, Google Alerts, etc.
    • 7. L.Analyze.R.
      Be aware of filtering results
      Identify the triggers
      Monitor opportunities AND threats
      Reporting structure and frequency
    • 8. L.A.Respond.
      React wisely AND be proactive
      Solving problems AND adding value
      The goal is to build trusted networks
      Track results of your responses
    • 9. L.A.R. Model
      1
      2
      3
      Listen
      Analyze
      Respond
    • 10. Example of L.A.R.
      Client: XXX-XXX
      Goals: monitor vanity, industry, competition
      Frequency: weekly, monthly
      Tool: Google Reader
      Channels: engines, blogs, twitter, sites
      Triggers: keywords (calgary web design)
    • 11. A few questions to ask yourself…
    • 12. What’s the general view of social media in your company?
    • 13. Has your company been engaged in any social media monitoring activities?
    • 14. What’s the biggest question you have about social media?
    • 15. Do you use social networks personally, apart from work?

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