Proyecto Fb Intro2 Cuat09

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    Notes on slide 1

    Total users? Active users? What are active users? Users in a specific niche? Niches discussed next I wanted an app that people appreciated and found useful. The amount of users didn’t really bother me. I’ve received lots of good feedback, so I’d say I’ve been successful. (cue “great success” Borat pic) So I measure my success by looking at groups (show EI vs Super Wall groups) I focus on my app itself instead of how many people are using it You might say this is like George W, but if he was running an app, I don’t think he’d be focusing on either the popularity or the app If you are successful, what next? Are you going to sell? If so, to whom? For how much? Bidder with the highest price so you can sit around reading valleywag all day? Or the best bidder for your users?

    “ The Wall, Lah” which translates wall posts to Singlish (“omg haven’t talked to you in a while” turns into “alamak! Long time no talk lah!”). who does this target? Will it catch on? How should we help it spread? Can it monetize?

    “ The Wall, Lah” which translates wall posts to Singlish (“omg haven’t talked to you in a while” turns into “alamak! Long time no talk lah!”). who does this target? Will it catch on? How should we help it spread? Can it monetize?

    From a developer’s POV, this is an awesome way to rapidly gain a userbase From the user’s POV… (flash image of lots of invites, and of crowded profile).. ehhh how did that get in there… (flash scrabble image)… it means access to lots of cool ideas they may have never heard of before, ranging from ideas outside of facebook, to additions to facebook itself that the company never implemented (flash EI image) But really, it’s the first time we’ve seen such third-party integration from a major site. Its implications for the future of the web (cheesy image of the future… star wars maybe)

    Total users? Active users? What are active users? Users in a specific niche? Niches discussed next I wanted an app that people appreciated and found useful. The amount of users didn’t really bother me. I’ve received lots of good feedback, so I’d say I’ve been successful. (cue “great success” Borat pic) So I measure my success by looking at groups (show EI vs Super Wall groups) I focus on my app itself instead of how many people are using it You might say this is like George W, but if he was running an app, I don’t think he’d be focusing on either the popularity or the app If you are successful, what next? Are you going to sell? If so, to whom? For how much? Bidder with the highest price so you can sit around reading valleywag all day? Or the best bidder for your users?

    Total users? Active users? What are active users? Users in a specific niche? Niches discussed next I wanted an app that people appreciated and found useful. The amount of users didn’t really bother me. I’ve received lots of good feedback, so I’d say I’ve been successful. (cue “great success” Borat pic) So I measure my success by looking at groups (show EI vs Super Wall groups) I focus on my app itself instead of how many people are using it You might say this is like George W, but if he was running an app, I don’t think he’d be focusing on either the popularity or the app If you are successful, what next? Are you going to sell? If so, to whom? For how much? Bidder with the highest price so you can sit around reading valleywag all day? Or the best bidder for your users?

    I’ve talked about the idea, planning, developing, and execution… so what’s next? The death of an app? No way. It’s time for the monetization talk! (next speech)

    Total users? Active users? What are active users? Users in a specific niche? Niches discussed next I wanted an app that people appreciated and found useful. The amount of users didn’t really bother me. I’ve received lots of good feedback, so I’d say I’ve been successful. (cue “great success” Borat pic) So I measure my success by looking at groups (show EI vs Super Wall groups) I focus on my app itself instead of how many people are using it You might say this is like George W, but if he was running an app, I don’t think he’d be focusing on either the popularity or the app If you are successful, what next? Are you going to sell? If so, to whom? For how much? Bidder with the highest price so you can sit around reading valleywag all day? Or the best bidder for your users?

    Total users? Active users? What are active users? Users in a specific niche? Niches discussed next I wanted an app that people appreciated and found useful. The amount of users didn’t really bother me. I’ve received lots of good feedback, so I’d say I’ve been successful. (cue “great success” Borat pic) So I measure my success by looking at groups (show EI vs Super Wall groups) I focus on my app itself instead of how many people are using it You might say this is like George W, but if he was running an app, I don’t think he’d be focusing on either the popularity or the app If you are successful, what next? Are you going to sell? If so, to whom? For how much? Bidder with the highest price so you can sit around reading valleywag all day? Or the best bidder for your users?

    Total users? Active users? What are active users? Users in a specific niche? Niches discussed next I wanted an app that people appreciated and found useful. The amount of users didn’t really bother me. I’ve received lots of good feedback, so I’d say I’ve been successful. (cue “great success” Borat pic) So I measure my success by looking at groups (show EI vs Super Wall groups) I focus on my app itself instead of how many people are using it You might say this is like George W, but if he was running an app, I don’t think he’d be focusing on either the popularity or the app If you are successful, what next? Are you going to sell? If so, to whom? For how much? Bidder with the highest price so you can sit around reading valleywag all day? Or the best bidder for your users?

    Total users? Active users? What are active users? Users in a specific niche? Niches discussed next I wanted an app that people appreciated and found useful. The amount of users didn’t really bother me. I’ve received lots of good feedback, so I’d say I’ve been successful. (cue “great success” Borat pic) So I measure my success by looking at groups (show EI vs Super Wall groups) I focus on my app itself instead of how many people are using it You might say this is like George W, but if he was running an app, I don’t think he’d be focusing on either the popularity or the app If you are successful, what next? Are you going to sell? If so, to whom? For how much? Bidder with the highest price so you can sit around reading valleywag all day? Or the best bidder for your users?

    Total users? Active users? What are active users? Users in a specific niche? Niches discussed next I wanted an app that people appreciated and found useful. The amount of users didn’t really bother me. I’ve received lots of good feedback, so I’d say I’ve been successful. (cue “great success” Borat pic) So I measure my success by looking at groups (show EI vs Super Wall groups) I focus on my app itself instead of how many people are using it You might say this is like George W, but if he was running an app, I don’t think he’d be focusing on either the popularity or the app If you are successful, what next? Are you going to sell? If so, to whom? For how much? Bidder with the highest price so you can sit around reading valleywag all day? Or the best bidder for your users?

    Total users? Active users? What are active users? Users in a specific niche? Niches discussed next I wanted an app that people appreciated and found useful. The amount of users didn’t really bother me. I’ve received lots of good feedback, so I’d say I’ve been successful. (cue “great success” Borat pic) So I measure my success by looking at groups (show EI vs Super Wall groups) I focus on my app itself instead of how many people are using it You might say this is like George W, but if he was running an app, I don’t think he’d be focusing on either the popularity or the app If you are successful, what next? Are you going to sell? If so, to whom? For how much? Bidder with the highest price so you can sit around reading valleywag all day? Or the best bidder for your users?

    Total users? Active users? What are active users? Users in a specific niche? Niches discussed next I wanted an app that people appreciated and found useful. The amount of users didn’t really bother me. I’ve received lots of good feedback, so I’d say I’ve been successful. (cue “great success” Borat pic) So I measure my success by looking at groups (show EI vs Super Wall groups) I focus on my app itself instead of how many people are using it You might say this is like George W, but if he was running an app, I don’t think he’d be focusing on either the popularity or the app If you are successful, what next? Are you going to sell? If so, to whom? For how much? Bidder with the highest price so you can sit around reading valleywag all day? Or the best bidder for your users?

    Total users? Active users? What are active users? Users in a specific niche? Niches discussed next I wanted an app that people appreciated and found useful. The amount of users didn’t really bother me. I’ve received lots of good feedback, so I’d say I’ve been successful. (cue “great success” Borat pic) So I measure my success by looking at groups (show EI vs Super Wall groups) I focus on my app itself instead of how many people are using it You might say this is like George W, but if he was running an app, I don’t think he’d be focusing on either the popularity or the app If you are successful, what next? Are you going to sell? If so, to whom? For how much? Bidder with the highest price so you can sit around reading valleywag all day? Or the best bidder for your users?

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    Proyecto Fb Intro2 Cuat09 - Presentation Transcript

    1. El Proyecto Facebook C átedra de Procesamiento de Datos Segundo Cuatrimestre 2009 www. proyectofacebook .com. ar www.catedradatos.com.ar www.facebookmetrajes.com.ar
    2. ANTEDECENTES
    3. Conectividad + Contenidos + Producci ón grupal = Edupunk
      • Taller x docentes 1 a 1. Tecnol ógico de México. Atizapán (Julio 2006) .
      • Taller x docentes 1 a 1. Eafit, Medell ín (Octubre 2008)
      • Educamp x docentes 1 a 1. Monter ía, Pereira, Cartagena (Noviembre 2008)
      • Proyecto Facebook. 1a Parte UBA, Buenos Aires (Marzo-Agosto 2009)
      • Curso Edupunk Rosario (Junio 2009)
    4.  
    5. EL PROYECTO FACEBOOK
    6.  
    7.  
    8. Producir un trabajo colaborativo entre todas las comisiones, estudiando una herramienta de creaci ón social y que d é por resultado un producto final audiovisual y otro textual de an ál i sis de Facebook a partir de cinco dimensiones de an álisis .
    9. OBJETIVOS
    10. Objetivos Generales
      • Experimentar nuevas rutinas de aprendizaje y ense ñan za, asentadas en la creaci ón colaborativa.
      • Generar conocimiento de modo colaborativo entendiendo que la riqueza est á en la participaci ón
      • Estimular el aprendizaje y el trabajo entre pares
      • Hacer una producci ón colaborativa como c át e dra, que exceda el ám b ito de la cursada y que contribuya a la generaci ón de conocimiento.
      • Estimular el desarrollo de habilidades t éc n icas y sociales b ás i cas para participar en la sociedad contempor ánea.
    11. Objetivos Espec íficos
      • Trabajar a partir de las teor ía s e ideas que transmitimos.
      • Crear un entorno de aprendizaje que aproveche los valores y pr ác t icas de los propios alumnos
      • Conocer a trav és de la pr ác t ica
      • Trabajar a partir de la pr ác t ica e involucramiento con el objeto de estudio.
      • Participar en la realizaci ón de un producto colectivo audivisual .
    12.  
    13. METODOLOGIA
    14. Metodolog ía de trabajo
      • El trabajo se organizar á a partir de las comisiones.
      • Cada una abordar á una problem át i ca (dimensi ón espec íf ica de FB)
      • Ser án responsables de la producci ón grupal en distintos formatos (gu ías de videos, audios, slideshows, fotos)
    15. Metodolog ía de trabajo
      • Desarrollaremos las consignas sobre Facebook en Facebook.
      • Cada alumno tendr á un perfil.
      • Cada comisi ón t endr á un grupo restringido a los alumnos.
      • All í se publicar án las consignas y outputs individuales y grupales.
    16. Funciones e integraci ón trabajo
      • L íder de Proyecto
        • Responsable de la propuesta did ác t ica y de participaci ón
        • Responsable output general de la comisi ón
      • L íder de Proyecto
        • Responsable del seguimiento de la producci ón , articulador entre comisiones y te óri cos
      • Documentalista
        • Registro en un blog, responsable de generar el documento final en el que se refleje el trabajo de la comisi ón sobre la dimensi ón especificada.
      • Multimedialista
    17.  
    18. Seis dimensiones de an álisis
      • 1. Participaci ón (prosumición, par-a-par)
      • 2. Convergencia de medios, (tecnolog ía s, aplicaciones y audiencias)
      • 3. Comunidades virtuales
      • 4. Arquitectura (C ódigo y Topolog ía de la red)
      • 5. Construcci ón de identidad (real/virtual)
      • 6. Econom í a (Sustentabilidad)
    19. Equipo de Trabajo
    20. PRODUCTOS
    21. Etapas de producci ó n
          • Duraci ón del cuatrimestre: 14 semanas (18/08/09 al 264/11/09)
          • 1.INTRODUCCI O N / ESTUDIO
          • 2.PARTICIPACION Y PRODUCCI O N   (Outputs con puestas en com ún en trabajos parciales y en los te óri cos)
          • 3.TRABAJO FINAL Y PUESTA EN COM U N EN TEORICOS
    22. Output del proyecto
      • Producci ón Textual
      • Cada comisi ón elaborar á un trabajo final dando cuenta de la dimensi ón ela borada y de los conocimientos adquiridos.
      • La realizaci ón s er á responsabilidad del documentalista, pero la direcci ón es del l íd er de proyecto.
      • El objetivo es lanzar un e-book (o libro impreso en papel veremos) con una intro, m ás cap ít ulos por cada dimensi ón
    23. Output del proyecto
      • Producci ón Audiovisual
      • Documental que refleje y sintetice el trabajo realizado en el Proyecto Facebook, desde su concepci ón hasta su finalizaci ón
      • Ignacio Rial, estar á a cargo de este punto.
      • Mara Balestrina es nuestra consultora.
    24.  
    25. Secuencia de Te óricos (1)
          • 1.Introducci ó n P resentaci ón de la cursada, metodolog ía . El Proyecto Facebook y El maestro ignorante, PF 1 (Alejandro) - 18 de agosto
          • 2.Facebook 1: genealog ía , antecedentes, marco de referencia - Presentaci ón resultados PF 1 (Iv án ) - 25 de agosto
          • 3.Pensar/Mostrar con im ág e nes. Capacitaci ón en celumetrajes- (Mara) 1 de septiembre
          • 4. ¿ C ómo llegamos ac á ? Facebook 2: Facebook en s í . Descripci ón alcances, importancia te ór i ca y pr ác t ica. (Iv án ) - Elementos, c ómo armar una buena presentaci ón ppt? Ejemplos. 8 de septiembre
          • 5. ¿ Q u é es una red? ¿ Y una red "social"? P ensar la/en red? ¿ C ómo se acciona en red? ¿ F B es una red? (Mario) 15 de septiembre
    26. Secuencia de Te óricos (2)
          • 6 .Presentaci ón P reliminar 1 - Dos dimensiones - 22 de septiembre
          • 7 .Presentaci ón P reliminar 2 - Dos dimensiones - 29 de septiembre
          • 8 .Presentaci ón P reliminar 23 - Dos dimensiones - 6 de Octubre
          • 9.L ími tes y alcances: Arquitecturas de participaci ón en red (Roberto)- 13 de octubre
          • 10.Multitudes tontas/inteligentes, Emergencia de colectivos tecnologias para el trabajo colaborativo/competitivo. Peque ño mundo. (Carolina)- 20 de octubre
          • 11.Invitados- 27 de octubre
    27. Secuencia de Te óricos (3)
          • 12.Presentaci ón final 1- Dos dimensiones -3 de noviembre
          • 13. Presentaci ón final 1 2- Dos dimensiones  -10 de noviembre
          • 14. Presentaci ón final 1 3-Dos dimensiones  -17 de noviembre
          • 15.Cierre -24 de noviembre
    28. PROGRAMA, LECTURAS, PROMOCION
    29. Programa
      • 
 1. Facebook y la geneaolog ía e historias de las redes sociales
      • 2. Una anal í tica de las formas tecnol ó gicas de vida encapsuladas en Facebook
      • 3. Din á mica y derivas de/en las redes sociales
      • 4. Alquimia de las multitudes. La pol í tica de Facebook. Arquitecturas de participaci ó n. La web de mañana
    30. Cinco textos imprescindibles
      • 
 1. Danah Boyd & Nicole Ellison Social Network Sites: Definition, History, and Scholarship
      • 2. Aidan Henry How Facebook Is Bringing Web 2.0 Mainstream
      • 3. Nielsen Report Global Faces and Networked Places
      • 4. B.J.Fogg Mass Interpersonal Persuasion: An Early View of a New Phenomenon
      • 5. Michael A. Stefanone, Derek Lackaff & Devan Rosen We 池 e All Stars Now: Reality Television, Web 2.0, and Mediated Identities
    31. Sistema de Promoci ón
      • 
 La materia no tiene final obligatorio, ni parciales convencionales
 
      • El sistema de evaluaci ón es continuo y supone aprobar mediante productos
      • 3. Si bien las lecturas no tienen el peso de otras veces, son obligatorias y se suponen bien procesadas e incorporadas en los productos
      • 4. Cuanto mas lean, visualicen, surfeen y coproduzcan, el trabajo final ser á mas valioso y valorado
    32.  
    33. El Proyecto Facebook C átedra de Procesamiento de Datos Primer Cuatrimestre 2009 www.proyectofacebook.com.ar www.catedradatos.com.ar
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