You’ve got Push!Why you ShouldFall in Lovewith Push Notifications
Tim Anglade@timangladetim.a@apigee.comMatt Dobson@mdobsmatt.d@apigee.com
You’ve Got M@il!You’ve Got Push!
Anyoneremember you’vegot M@il?
This behavior isabout as passé asdial-up, bookstores,or Greg Kinnear’scareer.
People don’t stay!The world ismobile
People don’t standin front of theirscreens! Or if theydo, not in front ofone app…
People don’t pull!They wantinformationpushed to them
13% of emailsopened98% of SMS read
Push Basics
Walkthrough
Apigeevs. the deliveryinfrastructure
DeliveryInfrastructure:APNS vs GCM (vsWNS, etc.)
It’s like IP vs. DNS!
Using a pushprovider
Setup is simple
Message deliveryis consistent
Messaging isscalable
Push provides adirect channel tousers
Use-cases
Mass Vs. TargetedMessages
1. Mass Pushes
“New versionis out”
Can havedrawbacks
An “unsubscribe”here is more costlythan an email one.
2. Targeted Pushes
2a. Timeor Events
2b. Place
2c. Preferences
2d. Interactions
2e. Combinations
Give your userscontext
Send themrelevant messages
You shouldexercise restraint
Again:an “unsubscribe”here is more costlythan an email one!
Customization iskey
Try it today!10M pushes/month freej.mp/apigee-push-signupj.mp/apigee-push
Get Helpj.mp/app-craftj.mp/api-craft
More webcasts!youtube.com/apigeeslideshare.net/apigee
Fall in Love withPush Notifications!twitter.com/apigeemdobstimangladej.mp/apigee-push-signupapigee-push
Building Engaging Apps: Why you should fall in love with Push Notifications
Building Engaging Apps: Why you should fall in love with Push Notifications
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Building Engaging Apps: Why you should fall in love with Push Notifications

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  • Push notifications are a feature introduced by device vendors that allows developers to interface with their proprietary services to send messages to app users. The APNS is the apple specific service, and only works for iOS devices and eventually OS X. The GCM is the google specific service that works for Android devices.
  • Push notifications are a feature introduced by device vendors that allows developers to interface with their proprietary services to send messages to app users. The APNS is the apple specific service, and only works for iOS devices and eventually OS X. The GCM is the google specific service that works for Android devices.
  • Push notifications are a feature introduced by device vendors that allows developers to interface with their proprietary services to send messages to app users. The APNS is the apple specific service, and only works for iOS devices and eventually OS X. The GCM is the google specific service that works for Android devices.
  • Push notifications are a feature introduced by device vendors that allows developers to interface with their proprietary services to send messages to app users. The APNS is the apple specific service, and only works for iOS devices and eventually OS X. The GCM is the google specific service that works for Android devices.
  • Push notifications are a feature introduced by device vendors that allows developers to interface with their proprietary services to send messages to app users. The APNS is the apple specific service, and only works for iOS devices and eventually OS X. The GCM is the google specific service that works for Android devices.
  • Push notifications are a feature introduced by device vendors that allows developers to interface with their proprietary services to send messages to app users. The APNS is the apple specific service, and only works for iOS devices and eventually OS X. The GCM is the google specific service that works for Android devices.
  • Push notifications are a feature introduced by device vendors that allows developers to interface with their proprietary services to send messages to app users. The APNS is the apple specific service, and only works for iOS devices and eventually OS X. The GCM is the google specific service that works for Android devices.
  • Push notifications are a feature introduced by device vendors that allows developers to interface with their proprietary services to send messages to app users. The APNS is the apple specific service, and only works for iOS devices and eventually OS X. The GCM is the google specific service that works for Android devices.
  • Using a service provider for push is super easy. A push provider will allow you to register devices, and they will take care of interfacing with APNS or GCM to send messages.
  • You retrieve any API keys, certificates, or credentials as you would normally if you setup push, but instead of building your server code, worrying about hosting, and praying that your message service scales we take care of it for you. All you need to do is register the device based push tokens with the external service, and we interface with the APNS or GCM for you.
  • Using a provider ensures that message delivery is consistent and reliable. You don ’ t have to worry about lost messages.
  • Messaging can also scale accordingly. You don ’ t have to worry that large pushes of messages can bring down your servers.
  • Push provides a direct channel to your app users. This is a powerful tool that can lead to increased adoption, and overall better user experience. Push notifications done right can make users incredibly happy with your apps.
  • There are a few specific ways to use push. You can send mass messages to your whole user base, or you can specifically target messages to users based on different things around them.
  • Mass messages are great for broadcasting things like new features, or letting users know about important app updates. Targeted messages take some piece of information about the user currently and sends them a message about that piece of data. It can create a more streamlined experienced tailored to the message we ’ ve sent to the user. As an app developer focusing on creating one or two targeted experiences with your app will be key for creating an awesome push enabled app.
  • Today we ’ ll focus on targeted messages. They give users context about the world around them, and that is an important concept for mobile apps.
  • You ’ ll want to send your users very relevant messages. These messages could be sports team scores, deals from local stores, or even messages from friends and family. The experience augments their day to day life and doesn ’ t interrupt it.
  • At the same time messages should be intelligent. You shouldn ’ t send many pushes to the same user in small amount of time. They shouldn ’ t get a push every few yards walking down the street. You should have logic built that helps choose the best candidate for a message to send to a particular user, and send it.
  • Users should have control over what context they want. You should let users customize their push experience as much as possible. This will help you further target notifications to users.
  • Always be willing to iterate on your push strategy. Not only do push notifications affect a users battery. Other features such as GPS or Internet connect affect them as well. Push can be very helpful, but it can also contribute to a negative user experience if over done.
  • Users should have control over what context they want. You should let users customize their push experience as much as possible. This will help you further target notifications to users.
  • Users should have control over what context they want. You should let users customize their push experience as much as possible. This will help you further target notifications to users.
  • Building Engaging Apps: Why you should fall in love with Push Notifications

    1. 1. You’ve got Push!Why you ShouldFall in Lovewith Push Notifications
    2. 2. Tim Anglade@timangladetim.a@apigee.comMatt Dobson@mdobsmatt.d@apigee.com
    3. 3. You’ve Got M@il!You’ve Got Push!
    4. 4. Anyoneremember you’vegot M@il?
    5. 5. This behavior isabout as passé asdial-up, bookstores,or Greg Kinnear’scareer.
    6. 6. People don’t stay!The world ismobile
    7. 7. People don’t standin front of theirscreens! Or if theydo, not in front ofone app…
    8. 8. People don’t pull!They wantinformationpushed to them
    9. 9. 13% of emailsopened98% of SMS read
    10. 10. Push Basics
    11. 11. Walkthrough
    12. 12. Apigeevs. the deliveryinfrastructure
    13. 13. DeliveryInfrastructure:APNS vs GCM (vsWNS, etc.)
    14. 14. It’s like IP vs. DNS!
    15. 15. Using a pushprovider
    16. 16. Setup is simple
    17. 17. Message deliveryis consistent
    18. 18. Messaging isscalable
    19. 19. Push provides adirect channel tousers
    20. 20. Use-cases
    21. 21. Mass Vs. TargetedMessages
    22. 22. 1. Mass Pushes
    23. 23. “New versionis out”
    24. 24. Can havedrawbacks
    25. 25. An “unsubscribe”here is more costlythan an email one.
    26. 26. 2. Targeted Pushes
    27. 27. 2a. Timeor Events
    28. 28. 2b. Place
    29. 29. 2c. Preferences
    30. 30. 2d. Interactions
    31. 31. 2e. Combinations
    32. 32. Give your userscontext
    33. 33. Send themrelevant messages
    34. 34. You shouldexercise restraint
    35. 35. Again:an “unsubscribe”here is more costlythan an email one!
    36. 36. Customization iskey
    37. 37. Try it today!10M pushes/month freej.mp/apigee-push-signupj.mp/apigee-push
    38. 38. Get Helpj.mp/app-craftj.mp/api-craft
    39. 39. More webcasts!youtube.com/apigeeslideshare.net/apigee
    40. 40. Fall in Love withPush Notifications!twitter.com/apigeemdobstimangladej.mp/apigee-push-signupapigee-push

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