Why API Management is Not Enough
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Why API Management is Not Enough

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API management came about to help companies create and manage developer ecosystems by following in the footsteps of the successful API programs of Twitter and Facebook. Today with mobile apps and new ...

API management came about to help companies create and manage developer ecosystems by following in the footsteps of the successful API programs of Twitter and Facebook. Today with mobile apps and new web development based on an API-first strategy, APIs are no longer just a way to power a company's developer program, they're the connective tissue that powers all the interactions with customers and partners across an extended value chain.

Join Ed Anuff and Dilshad Simons to learn the profound technical and business implications of this shifted landscape and to discuss API Management, its shortcomings, recent advances, and real-world deployments.

We will discuss:
- How enterprise APIs create new channels, unlock value of data, and fuel innovation
- The benefits of structuring your development around an API-first platform strategy
- Getting a full 360-view across all your channels of interaction by tying your analytics and business intelligence directly into your API-tier

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  • Introduce yourself <br />
  • APIs were the answer to fostering innovation around existing IT resources <br /> On the Internet, it was about creating more experiences touching Internet services faster than Internet companies could address themselves <br /> In the enterprise, SOA had been built but apps had not caught up <br />
  • A lot of the early API companies here were Internet <br /> Consumer internet led but enterprise started to follow <br />
  • This slide shows what types of APIs were strong – commerce and social were very strong <br /> Early APIs were all commerce, still very important <br />
  • So we really started to see a lot of non-Internet companies added to the list <br />
  • We start to see the same pattern <br />
  • API design and API programs became a big deal <br /> Developers actually critique APIs and it became news <br />
  • So what were we saying? <br /> Well, we really always focused on developers <br /> We were very prescriptive <br />
  • This was Apigee API Management in 2010 <br /> We knew there was more to it, but this is what people were looking for <br />
  • The portal is really the public face of an API program <br /> It’s the front door… keys…. Documentation…. <br />
  • And measurement <br /> The API team started to get defined more clearly <br /> Most vendors stop here <br /> Boxing of API management <br /> Roles defined <br /> KPIs <br /> Operational model <br />
  • mobile needed APIs for the connectivity and agility <br /> Lot of mobile efforts were 1st party, not 3rd party <br /> Digital agencies hired and fired <br /> New developers hired for specialized skills, not familiar with enterprise’s existing systems <br /> Apps first <br />
  • so this really started to catch on around 2011 <br /> smartphone apps had been around since 2007, 2008 but 2011 is when everyone realized they had to get on board <br />
  • We can see the chronology <br /> Remember the first few years people were still overwhelmed by the novelty <br /> Look how the number of apps really started to build by 2010, 2011 <br /> Enterprise followed by 2011 <br />
  • and Apigee was there <br /> This is what our customers wanted to hear about <br /> APIs and apps were being driven by the same teams and we were hearing from them about their app strategies and communicating what we were doing <br />
  • app patterns not just API patterns <br />
  • Enterprises started to make the news with their apps and APIs <br /> Walgreens is an Apigee customer <br />
  • Even CFOs are getting in the act <br />
  • It’s important to define “internal”… <br /> - means internal devs building external apps <br />
  • An so the Apigee product <br /> You can see apps in the mix <br />
  • We even added metrics <br />
  • Lots of apps got built <br /> A lot of these are Apigee customers <br />
  • apps were running on more than just smartphones <br /> apps were running everywhere, which brings us to… <br />
  • Apps are everywhere <br /> They are not an experiment <br /> They are a channel <br /> The CDO role becomes real because of this channel <br />
  • omni-channel doesn’t mean just retail <br />
  • A lot of ecommerce platforms like ATG were already at end of life <br /> Only designed for stored fronts not mobile <br /> API-first solves that <br />
  • All your customers are connected all the time <br /> All interactions are via APIs <br /> API-first! <br />
  • Wearables extend that connection to you <br /> Smart sensors in your clothing, lots of innovation here, Nike, startups like Pebble, Apple is doing something <br />
  • There are a huge number of applications and business are already identifying these <br />
  • and this is part of the executive suite <br /> this is a role that’s entirely made possible by the digital channel and APIs <br />
  • And that’s where we see APIs sit in the enterprise architecture <br /> Managing the digital channels <br />
  • And analytics is what makes it useful to the CDO and the CIO <br /> Measuring the end-to-end value chain <br /> API management really only worried about a subset of this, which is why you need to think the apps <br />
  • API first goes pervasive and mainstream <br /> People are adoption api-first to build out their channel strategies <br /> But business are simply the optimization of resources to channels <br /> And that is the essence of digital transformation <br /> Business puts up a website but your website becomes your business, same for apps, same for apis <br /> When this happens, you become a platform <br /> And you do business as a platform, which is multi-api ecosystems – AT&T and GM example <br /> And you automate your channel responses ie. adaptive computing <br />
  • API first goes pervasive and mainstream <br /> People are adoption api-first to build out their channel strategies <br /> But business are simply the optimization of resources to channels <br /> And that is the essence of digital transformation <br /> Business puts up a website but your website becomes your business, same for apps, same for apis <br /> When this happens, you become a platform <br /> And you do business as a platform, which is multi-api ecosystems – AT&T and GM example <br /> And you automate your channel responses ie.e adaptive computing <br />

Why API Management is Not Enough Presentation Transcript

  • 1. API Management is not Enough
  • 2. @edanuff Ed Anuff @apimorphosis Dilshad Simons
  • 3. youtube.com/apigee
  • 4. slideshare.com/apigee
  • 5. community.apigee.com
  • 6. Agenda • • • • CC-BY-SA Open APIs Mobile apps API first What is next
  • 7. Open API Era • Create an ecosystem for innovation • Open APIs to developers • Build a developer community CC-BY-SA
  • 8. 2009 CC-BY-SA
  • 9. 2009 CC-BY-SA
  • 10. 2009 CC-BY-SA
  • 11. 2009
  • 12. 2010 CC-BY-SA
  • 13. Apigee’s Advice Engagement • Building community • Creating and distributing content • Communication with developers and partners Experience • Helping developers build faster and more easily • Tools and support • Access to information Awareness • Reaching developer audiences • Driving awareness and traffic CC-BY-SA 2010
  • 14. Apigee API Management Developer Portal Developers API Team Gateway APIs Apps Analytics CC-BY-SA 2010
  • 15. Developer Portal CC-BY-SA
  • 16. API Metrics Visibility for all stakeholders App Developer Product Manager Ops How are the APIs my app uses performing? How is my API adoption? What is the response time per request? How is my app adhering to API terms of use? How can I improve my API? Do I need to allocate more resources at peak times? CC-BY-SA
  • 17. Mobile App Era • Mobile creates new market opportunity • APIs connect app development teams to IT services • APIs shift from open-first to internal-first as applications catch up with services CC-BY-SA
  • 18. CC-BY-SA
  • 19. CC-BY-SA
  • 20. CC-BY-SA
  • 21. Use Case Design Pattern Identity Social Graph Show what’s happening Activity Stream Show what’s nearby Location as context Alert me! Push notifications Share info or state across devices Multipoint sync Access a service remotely The untrusted client CC-BY-SA
  • 22. CC-BY-SA
  • 23. CC-BY-SA
  • 24. https://blog.apigee.com/detail/why_apis_anatomy_of_an_internal_api_initiative CC-BY-SA
  • 25. Apigee Product CC-BY-SA 2012
  • 26. CC-BY-SA
  • 27. https://blog.apigee.com/apigee_acquires_instaops_embracing_the_apps_everywhere_world CC-BY-SA
  • 28. Apps, apps, and more apps RedBox Financial Times Blockbuster CheezBurger Telefonica TuMe Kohl’s Kaiser SocialTagg GramCentral Nest Nike Home Depot Disney Love PowerUP Sears Samtrafiken GM OnStar Target Party LIst Panasonic Chegg Cars.com Earth Networks SpartanApp RepairCenter Walgreens HCSC Citrix GTM Staple’s Coke CVS RocketLawyer Hikebike PrintWare LYCL.Inc
  • 29. The App Economy Tablet Mobile Device Web App Website Smart Phone DVR Partner Integration Your Company Gaming Console Innovation Internet TV Connected Car 2000 CC-BY-SA 2006 Today
  • 30. API-first Era • Omni-channel becomes real • New role - Chief Digital Officer • APIs become the digital channel CC-BY-SA
  • 31. CC-BY-SA
  • 32. CC-BY-SA
  • 33. https://blog.apigee.com/detail/in_search_of_cdos CC-BY-SA
  • 34. The New Infrastructure Mobile ESB, SOA, App Servers, Databases Point of Sale Partner Web Apps APIs Data
  • 35. API, App & Analytics Infrastructure API Management App Consumption • • • • API Exposure API adaptations needed for apps Enable developers for business Security for app-to-API App and behavior analytics • • • • APIs architected for abstraction Enable developers for API use Security for API-to-backend API Analytics Analytics User App Developer API API Team Backend
  • 36. What’s Next?
  • 37. Digital Intelligence Era • Every enterprise is a digital platform • Multi API provider ecosystems become real • Digital platforms become adaptive systems CC-BY-SA
  • 38. From Digital Channels to Digital Intelligence Web Smart phones Tablets Wearable Electronics Enterprise Data API API Kiosks Partner Integration Connected Cars Smart Sensors Smart Appliances Gaming Consoles CC-BY-SA
  • 39. API Management is not Enough Think beyond developer portals and access keys Think beyond apps vs web Think beyond calling APIs Think API first CC-BY-SA
  • 40. @edanuff Ed Anuff @apimorphosis Dilshad Simons Questions?
  • 41. Thank you!