The Science of Data-Driven Product Management
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The Science of Data-Driven Product Management

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As a product manager or data scientist, you know the value of having hard facts based on real data, instead of your gut instinct, when making key product decisions. But do you struggle with getting ...

As a product manager or data scientist, you know the value of having hard facts based on real data, instead of your gut instinct, when making key product decisions. But do you struggle with getting critical data at the right time? Want to learn how to use your company’s API-based metrics to drive product design, development, and adoption?

Join Alan Ho, Jeff West, and Jin Zhang as they discuss how they use data to drive product management decisions at Apigee. Hear the lessons they’ve learned in building product intelligence using API analytics. You’ll leave with practical and actionable tips and valuable insights based on real world examples.

Download the video: http://youtu.be/eqksXuacB6Q
Listen to the podcast: https://soundcloud.com/apigee/the-science-of-data-driven-product-management

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The Science of Data-Driven Product Management The Science of Data-Driven Product Management Presentation Transcript

  • August 14, 2014 The Science of Data-Driven Product Management
  • Today’s speakers Alan Ho Apigee Jin Zhang Apigee Jeff West Apigee
  • www.iloveapis2014.com WEBCASTLMTD—First 10 Get $195 Pass
  • CC BY-SA Apigee social channels YouTube http://youtube.com/apigee Slideshare http://slideshare.com/apigee
  • © 2014 Apigee Confidential – All Rights Reserved • Context sharing – What makes a good data scientist – Impact from cloud – Data-driven product management and Apigee enterprise customers • How Apigee does data-driven product management • Examples of product management decisions • Summary Agenda
  • © 2014 Apigee Confidential – All Rights Reserved Our world today
  • © 2014 Apigee Confidential – All Rights Reserved Avoid the enterprise software death trap “No one uses our product” “What’s missing?” “Let’s fill in the gaps”
  • © 2014 Apigee Confidential – All Rights Reserved Product management dashboard CustomerID CustomerName Date Feature Count Traffic Index 1 Customer1 6/1/14 15 9 2 Customer2 6/1/14 10 12 3 Customer3 6/1/14 5 7 1 Customer1 7/1/14 15 8 2 Customer2 7/1/14 13 14 3 Customer3 7/1/14 4 4
  • © 2014 Apigee Confidential – All Rights Reserved • Analysis to decide what connectors to build • Top Connections: – Amazon Web Services (S3, SNS, SQS) – Salesforce – SQL Databases – LDAP integration with OAuth (Password Grant) • Validate the analysis by conversing with customers • Engage customers for early access and final validation Apigee connectors in Node.js
  • © 2014 Apigee Confidential – All Rights Reserved Customer usage intelligence
  • © 2014 Apigee Confidential – All Rights Reserved Nucleus architecture Data access API Maester Apigee PostgreSQL Connector Ingest API Apigee SQS Connector
  • © 2014 Apigee Confidential – All Rights Reserved The URI of the resource drives the routing to a table or stored procedure in Nucleus. For example, this message: { "version": 1, "uri": "nucleus://edge/orgs/api-connectors/apis/test" "body": { (Object from REST endpoint) "hello": "world" "object": { "hello": ”multiverse" }, "metadata": { "timestamp": 1403110147.22, "anything": "you want" } } is routed to this stored procedure: edge.nucleus_orgs_apis_v1 Nucleus RESTful API resource data
  • © 2014 Apigee Confidential – All Rights Reserved Example: How is my company doing?
  • © 2014 Apigee Confidential – All Rights Reserved • Session objectives • Last quarter’s journey & experience • Customer roadmap • Apigee update • Engagement with Apigee • Wrap up & next Steps Apigee quarterly customer review: a sample agenda Share data points in conjunction with roadmap discussion
  • © 2014 Apigee Confidential – All Rights Reserved How do we measure the Apigee customer experience Overall, how would you describe your experience with Apigee? Terrible Awesome 1 2 3 4 5 6 7 8 9 10 At Risk Swing Voters Awesome ACE Score = average rating x 10 Can range from 0 to 100
  • © 2014 Apigee Confidential – All Rights Reserved • Gut-based to data-driven • Continually validate and improve (analyze, act/test, analyze again) • Connecting the dots = real business value • Grow your own tool bag over time Takeaways
  • Questions? Alan Ho Apigee @karlunho Jin Zhang Apigee @jinz1 Jeff West Apigee @jeffreyawest
  • www.iloveapis2014.com WEBCASTLMTD- First 10 Get $195 Pass
  • Thank you 11 February 2014