The Walgreens Story:
Putting an API Around Their Stores
Joe Rago
@joerago
Brian Mulloy
@landlessness
Walgreens Apigee
Nicholas Eby
@nicholasleby
http://youtube.com/apigee
YouTube
3
http://slideshare.net/apigee
SlideShare
4
API Craft App Craft
Google Groups
http://j.mp/api-craft http://j.mp/app-craft
5
Meetup.com
•  Join your city’s API Craft meetup
–  Detroit
–  Chicago
–  New York
–  New England
–  San Francisco
•  Or st...
7
Iloveapis2013.com
November 4-6, San Francisco
Connect Your App to Over 8,000 Stores
Walgreens Developer Program
Apigee Webcast
August 29, 2013
©2013 Walgreen Co. All ri...
Walgreens + Duane Reade = Convenience & Reach
•  8,000+ stores <
5 mi of 75% US
•  50 States + PR
•  6,000,000+
daily visi...
3
Direct Cross-Channel Enterprise
•  Walgreens.com
•  Drugstore.com
•  Beauty.com
•  Photo mail
•  Pharmacy mail
•  Balanc...
Why Omni-Channel for Walgreens?
Store only Store + online Store + mobile Store + online +
mobile
3.5x
 4x
6x
Average annua...
1,700,000
visits/day to our properties
Traffic across Walgreens Digital Properties
©2013 Walgreen Co. All rights reserved....
We’re driving strong pharmacy volumes
% of online refills from mobile
10%
>50%
2010 Today
©2013 Walgreen Co. All rights re...
4 million likes!
215,000 likes!
600,000 followers!
Reach millions through social media every day
©2013 Walgreen Co. All ri...
Walgreens
For iPhone
For Android
Walgreens
For iPad
For Android Tablet
10 apps and mobile websites, 50+ partners
RxmindMe
...
Walgreens Developer Program
Evolution: The Road to a Walgreens API
Walgreens is focused on providing our customers the ability to
interact with our br...
QuickPrints API & SDKs
Key Points:
•  Print to 8000 stores
•  Developers get paid
•  12x partner growth
QuickPrints Summary
Available Photo Products
!
Standard & Square Prints
Photo Cards
Canvas & Poster Prints
Collage Prints
©2013 Walgreen Co. A...
Increase AOV: Photo Cards
Holiday Photo Cards:
•  Supplement Walgreens app features
•  2 Partner Apps: Cardmento & Versari...
Prescription API
Why integrate the Walgreens Prescription API?
1.  Increase medication adherence
2.  Increase customer engagement
3.  Incre...
Key Points:
•  Refill & Transfer Rx
•  Cross Platform API
•  ‘13 Appy for Healthspek
Prescription API Highlights
©2013 Wal...
Developer Marketing
Marketing Your Developer Program
©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @...
Press Releases & Tech Blog Coverage = GOLD
©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgr...
Developer Events: Align with the best fit for your API
©2013 Walgreen Co. All rights reserved. developer.walgreens.com dev...
Steps to Launch
1.  Sign up an account at developer.walgreens.com.
2.  Request an API Key
3.  Complete our QA onboarding p...
Thank You!
Contact Info
Walgreens API Program
Joe Rago
joe.rago@walgreens.com
https://developer.walgreens.com
devportal@walgreens.com...
Questions?
Walgreens Apigee
Joe Rago
@joerago
Brian Mulloy
@landlessness
Nicholas Eby
@nicholasleby
Thank you
youtube.com/apigee!
slideshare.com/apigee!
linkedin.com/company/apigee!
Upcoming SlideShare
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The Walgreens Story: Putting an API Around Their Stores (Webcast)

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Published on

Walgreens made headlines in 2012 by releasing APIs for mobile developers to enable photo printing from smartphones and quickly followed up with an API for prescription drugs. But what's a traditional business like Walgreens doing with an API? Way beyond increased relevance in an Instagram age, the Walgreens story is one of transformation of an entire business model.

Join Joe Rago and Nicholas Eby of Walgreens and Brian Mulloy of Apigee for a discussion of Walgreens' journey through the digital transformation of a century old brick-and-mortar enterprise.

If you can't make to the live webcast, register below and we'll send you a video recording with slides.

We will discuss:

The path to an API - hurdles, decisions, and milestones
- Walgreens APIs - key features and technology
- Developer and partner programs -awareness and integrations
- 3rd Party Developers - gaining awareness and integrations

Published in: Technology, Business

The Walgreens Story: Putting an API Around Their Stores (Webcast)

  1. 1. The Walgreens Story: Putting an API Around Their Stores
  2. 2. Joe Rago @joerago Brian Mulloy @landlessness Walgreens Apigee Nicholas Eby @nicholasleby
  3. 3. http://youtube.com/apigee YouTube 3
  4. 4. http://slideshare.net/apigee SlideShare 4
  5. 5. API Craft App Craft Google Groups http://j.mp/api-craft http://j.mp/app-craft 5
  6. 6. Meetup.com •  Join your city’s API Craft meetup –  Detroit –  Chicago –  New York –  New England –  San Francisco •  Or start your city’s API Craft meetup –  Create a meetup.com account –  Ask for logos and get help on API Craft Google Group Local API Craft Meetups
  7. 7. 7 Iloveapis2013.com November 4-6, San Francisco
  8. 8. Connect Your App to Over 8,000 Stores Walgreens Developer Program Apigee Webcast August 29, 2013 ©2013 Walgreen Co. All rights reserved.
  9. 9. Walgreens + Duane Reade = Convenience & Reach •  8,000+ stores < 5 mi of 75% US •  50 States + PR •  6,000,000+ daily visitors •  Every second = Mobile Rx refill •  99% of stores have photo lab ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  10. 10. 3 Direct Cross-Channel Enterprise •  Walgreens.com •  Drugstore.com •  Beauty.com •  Photo mail •  Pharmacy mail •  Balance Rewards •  Weekly Ad •  Store Locator •  Local Store Inventory •  Mobile coupons •  Digital marketing •  Web Pickup •  Photo/Pharmacy online to store •  Refill by Scan •  In store ordering/ship to store •  Home delivery What Walgreens does is “Omni-Channel” ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  11. 11. Why Omni-Channel for Walgreens? Store only Store + online Store + mobile Store + online + mobile 3.5x 4x 6x Average annual spend per customer ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  12. 12. 1,700,000 visits/day to our properties Traffic across Walgreens Digital Properties ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  13. 13. We’re driving strong pharmacy volumes % of online refills from mobile 10% >50% 2010 Today ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  14. 14. 4 million likes! 215,000 likes! 600,000 followers! Reach millions through social media every day ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  15. 15. Walgreens For iPhone For Android Walgreens For iPad For Android Tablet 10 apps and mobile websites, 50+ partners RxmindMe For iPhone Beauty.com For iPad Walgreens Developer Program • +36• more Walgreens Mobile Ecosystem ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  16. 16. Walgreens Developer Program
  17. 17. Evolution: The Road to a Walgreens API Walgreens is focused on providing our customers the ability to interact with our brand through all possible channels. •  Mid 90’s – Walgreens.com •  2007 – Walgreens Mobile Web •  2009 – Walgreens 1st Native Application (iPhone) •  2011 – Prescription Refill Text Alerts •  2012 – QuickPrints API & Take Care Appointment Scheduler •  2013 – Prescription API ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  18. 18. QuickPrints API & SDKs
  19. 19. Key Points: •  Print to 8000 stores •  Developers get paid •  12x partner growth QuickPrints Summary
  20. 20. Available Photo Products ! Standard & Square Prints Photo Cards Canvas & Poster Prints Collage Prints ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  21. 21. Increase AOV: Photo Cards Holiday Photo Cards: •  Supplement Walgreens app features •  2 Partner Apps: Cardmento & Versaries •  Offered Higher Rev Share + Bonus Prize Unique Promotion Opportunity: •  Marketing message in WAG iPhone app •  Walgreens Facebook & Twitter promotion •  Success! Cardmento went from a brand- new app to #89 in Photo category* Success Story: Holiday Photo Card Contest * Source: AppAnnie.com ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  22. 22. Prescription API
  23. 23. Why integrate the Walgreens Prescription API? 1.  Increase medication adherence 2.  Increase customer engagement 3.  Increase awareness of 3rd party apps via co-marketing ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  24. 24. Key Points: •  Refill & Transfer Rx •  Cross Platform API •  ‘13 Appy for Healthspek Prescription API Highlights ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  25. 25. Developer Marketing
  26. 26. Marketing Your Developer Program ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI Encourage Integrations Offer revenue share 2 Showcase end user value Build Awareness Break through from the almost 13,000 other APIs publicly available 1 Source; APIHub.com 2 Only for QuickPrints
  27. 27. Press Releases & Tech Blog Coverage = GOLD ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  28. 28. Developer Events: Align with the best fit for your API ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  29. 29. Steps to Launch 1.  Sign up an account at developer.walgreens.com. 2.  Request an API Key 3.  Complete our QA onboarding process 4.  Launch away! ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  30. 30. Thank You!
  31. 31. Contact Info Walgreens API Program Joe Rago joe.rago@walgreens.com https://developer.walgreens.com devportal@walgreens.com @WalgreensAPI ©2013 Walgreen Co. All rights reserved. developer.walgreens.com devportal@walgreens.com @WalgreensAPI
  32. 32. Questions? Walgreens Apigee Joe Rago @joerago Brian Mulloy @landlessness Nicholas Eby @nicholasleby
  33. 33. Thank you youtube.com/apigee! slideshare.com/apigee! linkedin.com/company/apigee!

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