Competition is not other telecoms Global NetworkExecute like a technology companyThink like a Web company –Facebook, Amazon, Twitter, Skype Apps Devices
Competition is not other telecomsSmall agile nuclear teams- 2 pizza box teams Mix skills hackers, developers, designers, operator infrastructure peopleEmploy a fail fast approach and Iterate, iterate, iterate
Marketplace disruptors have advantages. Do telcos?
Marketplace disruptors have advantages. Do telcos?Retail Stores & ResellersBilling relationship with SubscribersMarketing and communication muscleTelcos reach into large enterprises
A similar approach for consumer and enterprise business Enterprise customers and developers equally important Rethink the approach when selling into these enterprises
Measuring successHave clarity around business goals & valueproposition of your API – new line ofbusiness, innovation, revenue . . .Have a scorecard – clarity around PRIMARY measureof success adoption stickiness monetization distribution ...