Telco Innovation with APIs - Need for speed (Webcast) Presentation Transcript
Telco Innovation with APIs:Need for SpeedDavid Andrzejek@davidandrzBala Kasiviswanathan@balakBrian Pagano Apigee@brianpagano @apigee
David Andrzejek Bala Kasiviswanathan Brian Pagano @davidandrz @BalaK @brianpagano
What does today’s marketplace look like fortelcos and for consumers?
Changing InfrastructureShift from voice enabling networks to IP networks http://www.greater-boston.com/images/voip1.gif
Consumers are finding a new way ofbusiness and social interactionsLot of disrupters in the marketplace
But . . .Continued regulation
How has the playing field changed for telcosbased on business and technologytrends?
Booming mobile economyHuge shift to mobile.Mobile subscriptions are on upswing,consumers moving to smartphones. More smartphones drives purchase of data plans.
Rise of the app Internet
Services will be consumed as appsConsumers developing new habits App Store Growth 2008-2011 600 12 500 10 Apps Available Thousands Total App Downloads 400 8 Billions 300 6 200 4 100 2 0 0
Apps are fed by APIs
Apps get their functionality from APIsEvery service you ship needs to be an API and an app
Innovation happens outside
Innovation happens outside Make services easy & accessible via an API Support innovation Treat developers as channel partners
It’s a global marketplace
It’s a global marketplace Internet players compete globally - you should too Present largest addressable market - interoperate Build apps that can be used by anybody On any network
Competition is not other telecoms
Competition is not other telecoms Global NetworkExecute like a technology companyThink like a Web company –Facebook, Amazon, Twitter, Skype Apps Devices
Competition is not other telecomsSmall agile nuclear teams- 2 pizza box teams Mix skills hackers, developers, designers, operator infrastructure peopleEmploy a fail fast approach and Iterate, iterate, iterate
Marketplace disruptors have advantages. Do telcos?
Marketplace disruptors have advantages. Do telcos?Retail Stores & ResellersBilling relationship with SubscribersMarketing and communication muscleTelcos reach into large enterprises
A similar approach for consumer and enterprise business Enterprise customers and developers equally important Rethink the approach when selling into these enterprises
Measuring successHave clarity around business goals & valueproposition of your API – new line ofbusiness, innovation, revenue . . .Have a scorecard – clarity around PRIMARY measureof success adoption stickiness monetization distribution ...
Wrapping upEvery product is an app built on an APIBe easy to work withYour market is globalAdopt agile techniques of Internet companiesLeverage your strengths