100,000 Developers
25,000+ Apps

Webinars – 750,000 served
Global Tour – 50 Apigee Days
500+ Enterprise customers
20% of Fortune 100
50% of top 100 global brands
50% of top retailers
Every business is a Digital Business
Every business needs a Digital Platform
Every business has a Chief Digital Officer
Digital Business shape and
enhance behavior at scale
• Putting an API around the store
• Revenues: 6x more sales from multichannel customers
• Engagement: >1 presecription ref...
• Global productivity improvements for
architecture to inventory management
• Speed: >25 apps in <1 year
• Cost savings: M...
Survey of executives in 200 large
companies across 30 industries
Efficiency and
time to market

Customer
satisfaction

Revenue

78%

64%

50%
0%
Dabblers

13%

13%
Leaders

Dabblers

Lead...
Digital businesses need
digital platforms to drive the
mobile-driven era of information
technology.
Apps

Apps are where
behavior happens

Digital Platform
Apps

Apps are where
behavior happens
APIs

APIs drive behavior by
delivering data to apps
Digital Platform
Apps

Apps are where
behavior happens
APIs

APIs drive behavior by
delivering data to apps
Digital Platform

Big Data
Big ...
User

App

Developer

API

Mobile First
Exposure Centric
Self Serve
Web Scale
Carrier Grade

API Team

Backend
CMO

CEO
CDO

CTO

CIO
Driving internal success

Drives both
Simplifies
complexity well
Manages across depts well

Passionate

Has a strong netwo...
The key traits of the highly successful Digital
leader
Tech savvy, risk taker and intellectual curiosity

Leads across fun...
Every business is a Digital Business
Every business needs a Digital Platform
Every business has a Chief Digital Officer
Keynotes

•
•
•
•

Carole McCluskey – Outerwall
Mike Redding – Accenture
Abhi Ingle – AT&T
Aneesh Chopra – Former CTO USA
Creating a Better Everyday
Carole McCluskey
Chief Technology Officer
Outerwall, Inc.
Outerwall Background
•

Founded as Coinstar in 1991

•

Name changed to Outerwall in July 2013 – the
company behind Redbox...
Vision
Our vision for Outerwall is to be a leader in the retail
industry by delivering inventive products and services
tha...
Outerwall = LOB‟s + Retail Partners + Consumers
•
•
•
•
•

Automated and Unattended Retail without Boundaries
Platforming ...
Digital Transformations
Mike Redding
Senior Managing Director
Accenture Technology Labs
Advent of the Digital Business

In-store music

Spotify, iTunes
Advent of the Digital Business

Piles of magazines

Digital Content Feeds
Advent of the Digital Business

Doctor‟s Office Visit

Real-time Health
monitoring through
wearable devices
Advent of the Digital Business

Repair machines after
they break

Machines alerting that
they need preventative
maintenanc...
Connected Everything

Social continues to
There will be using sensors
Cars are areabout 15 billion
Biologistsgetting smart...
The New Digital Stack
Apps & Services

Analytics

Social / Collaboration

Mobile Dashboard

Platforms

Data

Connected Dev...
APIs: Delivering Tomorrow’s
Network Today
Abhi Ingle
VP, Ecosystem & Innovation Group
AT&T
Tectonic Forces Accelerating Change
Software Defined
Broadband
IP Networks
Connected Computing
As a Service
Everything

35...
Open, Interoperable, Global
AT&T
Product

ThirdParty

AT&T Finished Services

Business
Direct

API

Shared Platform

Dedic...
Platform Pivot - API

Transform service delivery through
easy-to-use Application Interfaces (APIs)
Increase flexibility an...
App Success Stories

Street Savings

Privus Mobile/ ID You LLC

AT&T APIs used:

AT&T APIs used:

AT&T APIs used:

SMS, Pa...
Example of Third-Party Ecosystem Speed
APIs help AT&T be a nimbler, more responsive organization

Within 24 hours 26% of t...
Winning the Future Through
Open Innovation
Aneesh Chopra
@aneeshchopra
My Story on the American Dream

Family Roots

Dad and his elder brother
pursue higher ed following
President Johnson‟s 196...
Boosting Productivity is the Key to Growth

MIT Study finds
“data-driven
decision-making”
boosts
productivity 5-6%

Public...
Lever #1: Open Government Data
Comm
Health
Govt
Spending

HHS
(Growing)
Catalog of
Liberated Data

Med/Scie
nce Data

Blue...
Lever #2: Acting as “Impatient” Convener

Veterans Job Bank

New tool launched to ensure job listings
find veterans; curre...
Lever #3: Prizes, Challenges, Competitions

Team (in spare time) wins
competition (Jan,„10) by
building more accessible
Fe...
Coda ~ Attracting Top Talent
“Where can
I find food
& water?”

"I just am glad
someone is listening
and to know I'm not
al...
I Love APIs 2013: Keynote day 01
I Love APIs 2013: Keynote day 01
I Love APIs 2013: Keynote day 01
I Love APIs 2013: Keynote day 01
I Love APIs 2013: Keynote day 01
I Love APIs 2013: Keynote day 01
I Love APIs 2013: Keynote day 01
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I Love APIs 2013: Keynote day 01

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Apigee CEO Chet Kapoor and four great keynote speakers and "CDOs" (Carole McCluskey (Outerwall), Michael Redding (Accenture), Abhi Ingle (AT&T), Aneesh Chopra (Former CTO - USA)) kicked off I ♥ APIs, Apigee’s first user and industry conference in inspiring fashion describing how every business is a digital business and how Chief Digital Officers (whether they have CDO as title on their business card or not) are leading enterprise innovation and transforming physical value networks with digital value networks.

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  • 500+ Enterprises 20% of Fortune 10050% of top 100 global brands50% of top retailersAcquisitions in 2012UsergridInstaOpsWAC100+ digital strategy workshops
  • SOURCE: Survey of 200 executives in large companies (&gt;$500M USD/yr in revenue), May 2013.½ of respondents in IT, ½ in Marketing; 50% C-level or above; Via the web, English only, 75% US, balance UK, India, China. [Respondents recruited from industry panels – not just posted on a website.]
  • Picture of digital business
  • SOURCE: Survey of 200 executives in large companies (&gt;$500M USD/yr in revenue), May 2013.½ of respondents in IT, ½ in Marketing; 50% C-level or above; Via the web, English only, 75% US, balance UK, India, China. [Respondents recruited from industry panels – not just posted on a website.]
  • Digital Leaders drive key metrics significantly better than Digital Dabbler.Leaders were 78% faster on Efficiency and Time to Market (more details on this) – what does efficiency and time to market meanLeaders had 50% customers satisfaction vs. 13% for laggards (more details on this) – customer satisfaction was measured how ?Leaders saw a significant increase in revenue (65 vs. 13%).The Bars show expectations for a “big impact from digital in the next 12 months” that will ALSO “increase a lot” over the next five years for each KPI – specifically among companies that:A.  strongly outperformed their competitors on each are in the past 12 months ANDB. picked the  KPI as one of their top three for digital impact in the futureThe point: these are all successful, strong performers on efficiency, satisfaction, and revenue looking backward,  and they identify these KPIs as top areas for digital to impact going forward—but only the Competitors have really connected digital to driving a big, increasing  impact on each metric going forward.
  • SOURCE: Survey of 200 executives in large companies (&gt;$500M USD/yr in revenue), May 2013.½ of respondents in IT, ½ in Marketing; 50% C-level or above; Via the web, English only, 75% US, balance UK, India, China. [Respondents recruited from industry panels – not just posted on a website.]
  • STORY:We asked executives to assess the most senior person at their company responsible for digital transformation (or whatever they called digital transformation at their company) on whether a list of traits described this person very well or very poorly.What you see is the relationship between above average on a trait with two measures of success: On the Y axis, internal success, respondents’ view of how effective the person has been leading transformation at the company;And on the X axis, market success, how strong the company’s capabilities are today to deploy apps, operate APIs, and use data analytics.The traits in the top right are associated with being highly successful on both: perceived as a strong leader and succeeding at building strong digital capabilities for the company. Keys: simplifying complexity in order to chart a clear way forward; managing across departments because every function has a role getting done what is needed to transform the business; adaptability to change; and a strong network of innovators because no one can know everything – it’s about bringing the best knowledge to bear.None of these traits are “bad” to have – but over-relying on those in bottom left points to the likelihood of being less than highly successful.SOURCE: Survey of 321 executives in large companies (&gt;$500M USD revenue/yr), 1/3 in IT, 1/3 in Marketing, 1/3 in other functions (e.g., strategy, finance, product). Sept/Oct 2013. Via Web, English only, 75% US, balance India, UK. [Respondents recruited via industry panels]
  • SOURCE: Survey of 321 executives in large companies (&gt;$500M USD revenue/yr), 1/3 in IT, 1/3 in Marketing, 1/3 in other functions (e.g., strategy, finance, product). Sept/Oct 2013. Via Web, English only, 75% US, balance India, UK. [Respondents recruited via industry panels]Has experience managing across departments.If this person has an IT background she should have experience successfully working with marketing, product development and other key roles. If this person comes a non-IT background, she should have experience working closely with IT and understanding IT’s work flow and priorities. Has a strong network of business and technology innovators.This person is plugged into a community of business and technology innovators, by participating in conferences, forums and building personal networks of experts and innovators.Can simplify complexity and communicate a vision. This person has experience communicating complicated ideas to various audiences (from the most technically inclined to the least) and understands the specific transformation need at your company.Will adapt quickly and flexibly to the market, internal needs, and performance results.This person understands that all planning, strategy, and decision making must be dynamic, and responsive to market demands, internal capacity, and on-going project metrics.
  • SOURCE: Survey of 200 executives in large companies (&gt;$500M USD/yr in revenue), May 2013.½ of respondents in IT, ½ in Marketing; 50% C-level or above; Via the web, English only, 75% US, balance UK, India, China. [Respondents recruited from industry panels – not just posted on a website.]
  • Need to add one slide per keynote after this one.
  • Automated &amp; Unattended Retail w/out boundaries – digital channels, new retail services, and digital services are available through automated retail – this is exciting and allows us to bring new products to market, innovate and work with retail partners Platforming – we are creating technical standards (apps, data, processes) that can be used within existing Lines of Business and new businessesExtensions – this is where API’s play a huge part in what we are doing – this is RedboxInstand by Verizon – the ability to take our existing business and make parts of it available through new channelsData – we have great relationships with our consumers and our retail partners – engaging in a personally relevant way with them is critical to driving a strong business – a business that isn’t always about building brand new things, but figuring out how to get the things we already built to the right person at the right time in the right wayLeverage – all of these things drive leverage in the business
  • Digital Transformation is built upon the convergence of Devices, Cloud Platforms, Apps, Data &amp; Analytics, Social Collaboration tools, into one integrated Digital Enterprise stack.APIs are the glue that stick the different components together by providing a standard way for non-standard systems to communicate.We believe that the Mobile Dashboard is the driving force behind the Digital Transformation, as it is the end-user access point and control center and it enables our clients to unlock the value of the new Digital Enterprise stack.
  • Our open and collaborative approach empowers our ecosystem and creates unique personal, digital and mobile experiences. Traditionally closed, most carriers have been slow to open their networks for external innovation, missing opportunities to make their network sticky and bring richer, more efficient experiences to their consumers. By opening our platforms with APIs, we’re eliminating a developer’s need to recreate the wheel for new functionality and we allow developers to focus on their specific expertise, ultimately building really cool apps.
  • Notes: From Arroya deck
  • Street Savings:AT&amp;T APIs used: SMS, Payment # of transactions (production): Over 61k in August.The company’s products use SMS to send text message offers that customers can redeem through merchants’ credit card terminals and point-of-sales (POS) systems. The SMBs purchase the service from Street Savings via the AT&amp;T Payment API.Speaktoit Assistant:AT&amp;T APIs used: Speech # of transactions (production): Over 96k in August.Speaktoit Assistant is a virtual buddy for an Android mobile device that uses natural language technology to answer questions, find information, launch apps and connect with various web services.Privus Mobile/ ID You LLC:AT&amp;T APIs used: Advertising # of transactions (production): Over 1M in August.Smartphone apps from Privus Mobile tap into one of the nation’s most accurate phone number databases to tell users who’s calling or texting you. Privus utilizes the AT&amp;T Advertising API to monetize the free version of their CallerID app.
  • Street Savings:AT&amp;T APIs used: SMS, Payment # of transactions (production): Over 61k in August.The company’s products use SMS to send text message offers that customers can redeem through merchants’ credit card terminals and point-of-sales (POS) systems. The SMBs purchase the service from Street Savings via the AT&amp;T Payment API.Speaktoit Assistant:AT&amp;T APIs used: Speech # of transactions (production): Over 96k in August.Speaktoit Assistant is a virtual buddy for an Android mobile device that uses natural language technology to answer questions, find information, launch apps and connect with various web services, including Google, Facebook, Twitter, Foursquare, Evernote.Privus Mobile/ ID You LLC:AT&amp;T APIs used: Advertising # of transactions (production): Over 1M in August.Smartphone apps from Privus Mobile tap into one of the nation’s most accurate phone number databases to tell users who’s calling or texting you. Privus utilizes the AT&amp;T Advertising API to monetize the free version of their CallerID app.
  • Transcript of "I Love APIs 2013: Keynote day 01"

    1. 1. 100,000 Developers 25,000+ Apps Webinars – 750,000 served Global Tour – 50 Apigee Days
    2. 2. 500+ Enterprise customers 20% of Fortune 100 50% of top 100 global brands 50% of top retailers
    3. 3. Every business is a Digital Business Every business needs a Digital Platform Every business has a Chief Digital Officer
    4. 4. Digital Business shape and enhance behavior at scale
    5. 5. • Putting an API around the store • Revenues: 6x more sales from multichannel customers • Engagement: >1 presecription refills per second through the mobile app • Innovation: Apply award for “best retail mobile app” 2013
    6. 6. • Global productivity improvements for architecture to inventory management • Speed: >25 apps in <1 year • Cost savings: Millions of dollars in a few projects
    7. 7. Survey of executives in 200 large companies across 30 industries
    8. 8. Efficiency and time to market Customer satisfaction Revenue 78% 64% 50% 0% Dabblers 13% 13% Leaders Dabblers Leaders Dabblers Leaders
    9. 9. Digital businesses need digital platforms to drive the mobile-driven era of information technology.
    10. 10. Apps Apps are where behavior happens Digital Platform
    11. 11. Apps Apps are where behavior happens APIs APIs drive behavior by delivering data to apps Digital Platform
    12. 12. Apps Apps are where behavior happens APIs APIs drive behavior by delivering data to apps Digital Platform Big Data Big Data is understanding behavior at scale
    13. 13. User App Developer API Mobile First Exposure Centric Self Serve Web Scale Carrier Grade API Team Backend
    14. 14. CMO CEO CDO CTO CIO
    15. 15. Driving internal success Drives both Simplifies complexity well Manages across depts well Passionate Has a strong network of innovators Flexible/Adaptable Communicates a clear vision Bias for Action Broad range of experience Comfortable with uncertainty Focused Charismatic Willing to take risks Tech Savvy Collaborative Is intellectually curious Drives neither Drives market success
    16. 16. The key traits of the highly successful Digital leader Tech savvy, risk taker and intellectual curiosity Leads across functions Communicates a vision Adapts quickly
    17. 17. Every business is a Digital Business Every business needs a Digital Platform Every business has a Chief Digital Officer
    18. 18. Keynotes • • • • Carole McCluskey – Outerwall Mike Redding – Accenture Abhi Ingle – AT&T Aneesh Chopra – Former CTO USA
    19. 19. Creating a Better Everyday Carole McCluskey Chief Technology Officer Outerwall, Inc.
    20. 20. Outerwall Background • Founded as Coinstar in 1991 • Name changed to Outerwall in July 2013 – the company behind Redbox, Coinstar and ecoATM • ~64,000 kiosks* • ~2,900 employees*, including more than 1,900 field service employees throughout U.S. and internationally • $2.2B revenue in FY2012 • Kiosks in United States, United Kingdom, Ireland and Canada
    21. 21. Vision Our vision for Outerwall is to be a leader in the retail industry by delivering inventive products and services that create a better everyday for consumers and bring value to retailers, investors and employees.
    22. 22. Outerwall = LOB‟s + Retail Partners + Consumers • • • • • Automated and Unattended Retail without Boundaries Platforming for Acceleration Extensions and Adjacencies Driving Growth Data and Insights Driving Consumer and Partner Engagement Leverage
    23. 23. Digital Transformations Mike Redding Senior Managing Director Accenture Technology Labs
    24. 24. Advent of the Digital Business In-store music Spotify, iTunes
    25. 25. Advent of the Digital Business Piles of magazines Digital Content Feeds
    26. 26. Advent of the Digital Business Doctor‟s Office Visit Real-time Health monitoring through wearable devices
    27. 27. Advent of the Digital Business Repair machines after they break Machines alerting that they need preventative maintenance
    28. 28. Connected Everything Social continues to There will be using sensors Cars are areabout 15 billion Biologistsgetting smarter: India there were explode,connected an devicescars have 100 Luxurybest growingby 2015, to find Unique ID programme will biometrically enroll estimated 40 billion and around units each with processingfor billion by up conditions 1.4 grain, social to 1.2B network million 2012. 2020. Indian inlines of over 100usersresidents. monitoring 1 million plots software in each car. and receiving 2 million data points per week.
    29. 29. The New Digital Stack Apps & Services Analytics Social / Collaboration Mobile Dashboard Platforms Data Connected Devices
    30. 30. APIs: Delivering Tomorrow’s Network Today Abhi Ingle VP, Ecosystem & Innovation Group AT&T
    31. 31. Tectonic Forces Accelerating Change Software Defined Broadband IP Networks Connected Computing As a Service Everything 35 © 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
    32. 32. Open, Interoperable, Global AT&T Product ThirdParty AT&T Finished Services Business Direct API Shared Platform Dedicated Platform API Shared Infrastructure/Cloud Dedicated Infrastructure API NETWORK NETWORK Web site? Need an API? 1995 36 Of course! 2000 2005 Of course! 2010 John Musser Founder, Programmable Web © 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
    33. 33. Platform Pivot - API Transform service delivery through easy-to-use Application Interfaces (APIs) Increase flexibility and reusability Tap new sources of innovation & enable new business opportunities APIs Per month Transactions 37 June 12 78 June 12 6B Today API EOY13 7.5B Developers & Industry 1455 Today API Mass Market Customers EOY13 1360 Enterprise Customers 8.25B © 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. AT&T Internal API
    34. 34. App Success Stories Street Savings Privus Mobile/ ID You LLC AT&T APIs used: AT&T APIs used: AT&T APIs used: SMS, Payment 38 speaktoit Assistant Speech Advertising © 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
    35. 35. Example of Third-Party Ecosystem Speed APIs help AT&T be a nimbler, more responsive organization Within 24 hours 26% of the requests went mobile and thousands of local volunteers and offers of donations were processed. 39 © 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
    36. 36. Winning the Future Through Open Innovation Aneesh Chopra @aneeshchopra
    37. 37. My Story on the American Dream Family Roots Dad and his elder brother pursue higher ed following President Johnson‟s 1965 Immigration Reforms e-Panchayat Initiative “…leapfrog…stages of government service delivery…going straight to the 21st.” – Pres. Obama
    38. 38. Boosting Productivity is the Key to Growth MIT Study finds “data-driven decision-making” boosts productivity 5-6% Publicly-influenced sectors comprise 20+% of GDP Source: U.S. Bureau of Economic Analysis; U.S. Bureau of Labor Statistics; “Strength in Numbers: How Does Data-Driven Decisionmaking Affect Firm Performance?”, Prof. Erik Brynjolfsson; McKinsey Global Institute analysis Notes (1): Excludes sectors with contributions with an absolute value of less than 0.015%. Numbers may not sum due to rounding.
    39. 39. Lever #1: Open Government Data Comm Health Govt Spending HHS (Growing) Catalog of Liberated Data Med/Scie nce Data Blue Button Cons Product Info Source: USNews, iTriage Provider Directory & Qual
    40. 40. Lever #2: Acting as “Impatient” Convener Veterans Job Bank New tool launched to ensure job listings find veterans; currently accesses 800K+ “tagged” listings courtesy of 750+ employers and 33+ “tagging” partners NRD.gov API Twilio developer Tony Webster builds an “App for Heroes”
    41. 41. Lever #3: Prizes, Challenges, Competitions Team (in spare time) wins competition (Jan,„10) by building more accessible Federal Register after posted on data.gov Source: www.federalregister.gov; www.innovationmovement.org; www.wested.org ; www.whitehouse.gov Inspires AOTUS (March, „10) to designate team as lead designers; extends service through API
    42. 42. Coda ~ Attracting Top Talent “Where can I find food & water?” "I just am glad someone is listening and to know I'm not alone." Source: Katie Stanton "I see people trapped under a building and they are alive at this location! Send Help!"

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