Does your digital strategy target ‘everybody’ or ‘all developers’? If so, beware! Most successful programs start with a focused strategy targeting a specific developer-type and need and is based on an analysis of developer populations and profiles.
Join Apigee’s Sam Ramji and Michael Rasalan from Evans Data Corporation, the leader in research and market intelligence in the developer and software development industry, to understand why the size and makeup of the developer community is critical to your adoption strategy. Discover the strategies for reaching different types of developers.
We will discuss:
- Why is segmentation important to your strategy?
- How many developers are there? What are their profiles?
- What are the latest trends in developer populations, profiles, and technology usage trends?
- How can you apply this knowledge to reach developers?