Today's enterprise strives to deliver exceptional customer experience, business process efficiency, and customer profitability. Given an enterprise's existing set of products, how do you define a portfolio of digital products to drive innovation and deliver real business results? How does business strategy shape a digital products portfolio? What technical and organizational processes & structures are common among successful digital products?
Join Michael Leppitsch and Dan Tortorici for a discussion of what a digital products portfolio looks like, how a portfolio is shaped by your business strategy and by your consumer, and how a robust digital products portfolio leads to customer adoption, satisfaction, and profitability.
Join to discuss:
- Digital products and how they shape customer experience and behavior
- Influences that inform and shape successful digital product portfolios
- Common traits and patterns in successful digital products
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